非物质文化遗产（Intangible Cultural Heritage），简称"非遗"，与"物质文化遗产"相对应。"Intangible"原 意是"无形的"，由此可见，"非遗"更强调文化的内涵属性，突出"由内向外"的影响，这也是文化多样性 中最富活力的重要组成部分。 很多"非遗"源于"小作坊"式的运作，其"师带徒""纯手工"的方式，致使产品很难标准化、批量化。尽管 多数"非遗"很强调技艺本身，但在继承传统的基础上，引入现代化的技术手段，让更多的人体验"非 遗"带来的文化内涵，这才是继承和发扬并举的良策。记者在青海采访看到的青海农信机构十几年如一 日，支持"蒙藏两族牛羊毛编织传统技艺"的产品化与产业化就是推动"非遗"从"作坊式"到"产业化"的典 型案例；而青海农信机构支持当地藏香经营主体将传统工艺与高科技结合走出藏香产业化之路的实践， 同样也是金融助力"非遗"产品化的有益探索。再如，兴业银行南宁分行创新"金融+非遗"模式，将入选 广西壮族自治区级非物质文化遗产的永福罗汉果链接到当地一家国家级高新技术企业。该企业依托现代 科技，将传统非遗技艺转化为40余项专利成果，创新罗汉果的医药健康物质提取。兴业银行南宁分行 ...

Core Viewpoint - The article emphasizes the importance of integrating traditional cultural heritage, specifically the Jin embroidery from Shanxi, into modern life to ensure its preservation and development [3][4][6]. Group 1: Cultural Heritage and Economic Development - The Jin embroidery workshop has trained over 3,000 women, with more than 2,000 becoming signed family embroiderers, showcasing the impact of government support on skill development [3][4]. - The annual sales of the Jin embroidery workshop have increased from several hundred thousand to several million yuan, indicating a significant growth in the industry [4][5]. - The establishment of a 1,000-square-meter training base has enhanced the workshop's visibility and contributed to rural tourism development [5]. Group 2: Policy and Institutional Support - During the "14th Five-Year Plan" period, the mechanism for protecting intangible cultural heritage (ICH) in China has become more refined, with over 31 provinces implementing local ICH protection regulations [6]. - More than 100 universities have established ICH protection undergraduate programs, and over 200 universities are involved in training programs for ICH inheritors, indicating a growing institutional commitment to ICH [6]. Group 3: Integration of ICH into Modern Life - The integration of ICH into daily life has been highlighted through various cultural activities, such as traditional festivals and health practices, making ICH more accessible and relatable to the public [6]. - The establishment of 12,900 ICH workshops has created job opportunities for over 1.2 million people, demonstrating the economic potential of ICH [6].

Core Viewpoint - The article emphasizes the importance of integrating intangible cultural heritage (ICH) into modern life to ensure its preservation and development, highlighting the success of the Jin Embroidery workshop in Shanxi province as a case study of revitalization through training and market expansion [3][4][6]. Group 1: Cultural Heritage and Economic Impact - The Jin Embroidery workshop has trained over 3,000 women, with more than 2,000 becoming signed family embroiderers, showcasing the workshop's role in job creation and economic upliftment in a previously impoverished area [3][4]. - The annual sales of the Jin Embroidery workshop have increased from several hundred thousand to several million yuan, indicating a significant growth in the local economy driven by cultural heritage [4][5]. Group 2: Training and Education Initiatives - The workshop has established seven training stations and partnered with Taiyuan University of Technology to create a practical training base, enhancing educational opportunities for local residents [3][4]. - Regular training sessions are conducted for disabled individuals, helping them gain employment and improve their quality of life, demonstrating the social impact of the workshop [4][5]. Group 3: Integration of ICH into Modern Products - The Jin Embroidery workshop has developed modern products featuring traditional designs, such as bags and home decor, to attract a broader customer base and maintain cultural relevance [4][5]. - Participation in various exhibitions has been crucial for market access, with about half of the orders being secured through these events, illustrating the importance of visibility in the market [4][5]. Group 4: Policy Support and Future Aspirations - The workshop has benefited from government support and policies aimed at promoting cultural heritage, which has facilitated its growth and sustainability [3][6]. - Looking ahead, the workshop aims to expand its reach and popularity, aspiring to make Jin Embroidery a recognized cultural brand [5][6].

Core Insights - The article highlights the revival and innovation of Chongming Tubu, a traditional handwoven fabric from Chongming Island, which has a history of over 600 years and is being reinterpreted by a new generation [1][4][12] Group 1: Historical Context - Chongming Tubu, also known as "old cloth" or "dowry cloth," has been a significant part of Chinese textile history, especially during the Ming and Qing dynasties [1] - The fabric has gradually faded from public attention due to industrialization, yet it remains a cherished memory for many locals [1] Group 2: Personal Journey - Zhou Yuxin, a graduate from Michigan State University, returned to Shanghai to engage in the preservation and innovation of Chongming Tubu after her mother's foreign trade factory faced challenges due to the pandemic [5][6] - Zhou Yuxin's transition reflects a broader trend among young people reassessing the value of traditional culture [5][6] Group 3: Innovation and Education - Zhou Yuxin aims to blend traditional techniques with modern technology, utilizing both traditional and modern weaving machines to enhance the production process [7] - She has developed a tiered teaching system to attract younger audiences, offering both in-depth courses and creative workshops [7] Group 4: Market Expansion - Zhou Yuxin has recognized the potential for Chongming Tubu in broader markets, noting its appeal outside Shanghai, particularly in cities like Beijing [8] - Recent interactions with international visitors have led to increased interest in the fabric, exemplified by a Swedish tourist's desire to order a custom-made dress [9][10] Group 5: Business Model and Experience Economy - The transformation of a former factory into a cultural space integrates exhibition, experience, and sales, contributing to a complete "experience economy" tourism chain [11] - Zhou Yuxin emphasizes the importance of differentiation in a competitive market, ensuring that her offerings are unique and engaging for visitors [11] Group 6: Product Development - The development of a digital fabric pattern catalog is underway, allowing for the identification and commercialization of unique designs [12] - Collaborations with brands have begun, with successful licensing of patterns for children's clothing, indicating a viable path for monetizing traditional designs [12]

Core Points - The 2025 Beijing International Intangible Cultural Heritage Week is being held in Beijing's urban sub-center, with ByteDance as a partner, promoting various activities to support the transmission and development of Beijing's intangible cultural heritage projects [1][6] Group 1: Event Overview - The "Intangible Cultural Heritage Development Co-Creation Camp" was held at the Beijing Grand Canal Museum, aimed at facilitating communication between inheritors and creators of intangible cultural heritage [2] - The event featured 36 inheritors of intangible cultural heritage and 35 high-quality Douyin creators, fostering collaboration [3] - The event included a roundtable discussion on how to balance protection, inheritance, and innovation in the expression of intangible cultural heritage [5] Group 2: Participation and Activities - ByteDance set up themed exhibition areas at the international intangible cultural heritage exhibition, showcasing various intangible cultural heritage techniques and their stories on Douyin [6] - The "Intangible Cultural Heritage Market" featured traditional Beijing brands and offered customized intangible cultural heritage meals, attracting many visitors [9] - Douyin creators participated in a heritage parade, engaging with visitors while showcasing traditional attire and heritage items [9] Group 3: Technological Integration - The exhibition highlighted ByteDance's exploration of innovative expressions of intangible cultural heritage using AI technology, including a digital guide named "Fei Fei" [6][7] - The event aims to leverage ByteDance's technological capabilities and platform advantages to enhance the online dissemination of Beijing's intangible cultural heritage [9]

Core Viewpoint - Wang Zhihe, a time-honored brand, participated in the 120th anniversary celebration of China Agricultural University, showcasing the charm of traditional fermented bean curd through various interactive activities and product displays [1] Group 1: Event Participation - Wang Zhihe engaged in the university's anniversary through performances, intangible cultural heritage experiences, cultural creative activities, and food tasting [1] - The event featured multiple interactive areas, including a cultural creative product display that attracted significant attention from students and faculty [1] Group 2: Product Innovation - The company showcased a range of innovative products, including spicy dry fermented bean curd, black truffle and matsutake vegetarian sauce, organic cooking wine, and organic white fermented bean curd [1] - New products focused on low-salt health concepts, such as reduced-salt rose fermented bean curd and reduced-salt whole bean curd, aligning with modern consumer dietary preferences while preserving traditional flavors [1] Group 3: Marketing Strategy - Wang Zhihe has been actively promoting intangible cultural heritage in schools and engaging in cross-industry collaborations to innovate while preserving its legacy [1] - The company aims to attract a younger audience to appreciate and enjoy its products through initiatives like the intangible cultural heritage activities [1]

Core Insights - The revival of traditional crafts in Shaanxi Province is driven by collaboration among different generations, enhancing both cultural heritage and economic prosperity [1][5][10] Group 1: Non-material Cultural Heritage and Community Engagement - The establishment of professional cooperatives has united artisans of various ages, significantly increasing community participation and brand recognition for non-material cultural heritage products [1][2][4] - The Han Zhong area is recognized for its rich resources in bamboo, rattan, and other materials, with Han Zhong rattan weaving being listed as a national intangible cultural heritage project in 2021 [2][3] Group 2: Economic Impact and Employment Opportunities - The cooperative model has led to the creation of over 460 members in the Han Zhong rattan weaving cooperative, allowing artisans to work flexibly from home while ensuring quality control and product development [2][3][7] - The rattan industry has provided employment for over 3,500 individuals in Huangguan Town, with an average income increase of over 20,000 yuan per person [7][8] Group 3: Youth Involvement and Modernization - Younger generations, including those born in the 1990s and 2000s, are increasingly participating in traditional crafts, with many finding new career paths through training and cooperative work [5][6][9] - The integration of e-commerce has modernized the sales approach for traditional crafts, with online sales accounting for 70% of total sales in the rattan weaving sector [9][10] Group 4: Innovation and Product Development - The cooperatives are focusing on standardizing production processes and innovating product designs, leading to the development of new items that appeal to contemporary consumers [3][9] - Collaborations with educational institutions have fostered innovation in traditional crafts, blending modern design elements with cultural heritage [9][10]

Core Insights - The article highlights the revival and innovation of traditional handicrafts in Shaanxi Province, particularly focusing on the collaboration among different generations to sustain and promote intangible cultural heritage [2][5][9] Group 1: Non-Heritage Craft Revival - The establishment of professional cooperatives has significantly increased community engagement and brand recognition for traditional crafts like Han Zhong rattan weaving and Wu Gong embroidery [3][4] - The Han Zhong rattan weaving cooperative has over 460 members, allowing artisans to work flexibly from home while ensuring quality control and product standardization [3][4] - The cooperative model has transformed the production process from individual efforts to a collaborative approach, enhancing both skill development and economic benefits for participants [3][4] Group 2: Economic Impact and Employment - The rattan weaving industry has created job opportunities for over 3,500 people in Huangguan Town, with some individuals earning more than 20,000 yuan annually [8] - The cooperative model has led to increased income for artisans, with some reporting monthly earnings of at least 3,000 yuan, surpassing previous peak earnings [5][8] - The integration of young people into these traditional crafts has broadened the workforce, with many 90s and 00s generation individuals joining the industry [5][9] Group 3: Innovation and Modernization - The introduction of e-commerce has modernized the sales approach for traditional crafts, with online sales accounting for 70% of total revenue for some cooperatives [9][10] - Collaborations with universities and experts have led to product innovations that blend traditional techniques with contemporary design, making these crafts more appealing to modern consumers [11] - The development of educational programs and workshops has increased awareness and participation in traditional crafts among younger generations, ensuring the continuity of these cultural practices [11]

Core Points - The 10th China (Jinan) Cultural and Creative Products and Jewelry Exhibition opened on October 16, attracting over 600 exhibitors from more than 10 provinces and cities across the country, providing a cultural feast for local citizens and traditional culture enthusiasts [1][3]. Group 1: Event Overview - The exhibition is themed "Gathering Treasures in Spring City, Enriching Chinese Culture" and has been successfully held for nine previous editions, earning the reputation of "Spring in Beijing, Autumn in Jinan" [1][3]. - The event showcases a variety of high-quality cultural products, including representative items such as Zhejiang Shanlian Lake brushes, Anhui Jingxian Xuan paper, Jiangxi Wengang brushes, Yishui mulberry paper, Shandong red silk inkstones, and Guangdong Duan inkstones [3]. Group 2: Cultural Integration and Innovation - A large number of new products that integrate traditional cultural elements with modern design and practical functions were unveiled, attracting many young visitors and stimulating new cultural consumption potential [4]. - The Jinan Hero Mountain Cultural Market serves as a platform for cultural exchange and product promotion, enhancing the connection between northern and southern cultural resources [4]. Group 3: Future Activities and Goals - The exhibition will last for four days and will include cultural activities such as quyi performances and public appraisal events, enriching the cultural life of citizens and enhancing the exhibition's cultural connotation and social benefits [5]. - The Jinan Supply and Marketing Cooperative aims to use the Hero Mountain Cultural Market as a main venue to build a multi-level and diversified cultural industry exchange platform, promoting efficient circulation of cultural products and high-quality development of cultural undertakings [4][5].

Core Insights - The establishment of the Jingxi Zhuang Brocade Exhibition Hall aims to promote the traditional Zhuang brocade craft by integrating modern elements and providing interactive experiences for visitors [1][2] - The exhibition hall has attracted numerous families and educational groups, showcasing the evolution and cultural significance of Zhuang brocade while encouraging hands-on participation [1] - The annual output value of cultural and creative products developed by the team led by Li Cunling has reached 6.5 million yuan, highlighting the economic potential of integrating traditional crafts with modern design [2] Group 1 - The Jingxi Zhuang Brocade Exhibition Hall opened on October 4, attracting many visitors and offering hands-on experiences in brocade weaving [1] - Traditional Zhuang brocade has evolved to include modern products such as vests, handbags, and decorative items, appealing to younger generations [1] - The exhibition hall not only displays the history and craftsmanship of Zhuang brocade but also emphasizes innovation and design to integrate traditional skills into contemporary life [1] Group 2 - The introduction of the "Zhuang Brocade Palace Lantern" product combines traditional lantern designs with vibrant brocade patterns, enhancing cultural memory and festive spirit [2] - Baise City is leveraging its rich intangible cultural heritage to promote the integration of cultural tourism and industry, focusing on developing new cultural products and experiences [2] - Local initiatives aim to transform traditional crafts into fashionable trends, engaging younger audiences through various interactive experiences and marketing strategies [2]