靖西壮锦展示馆还创新推出"壮锦宫灯"产品，宫灯既延续花灯的造型，又融入壮锦的绚丽纹样，传 递独特的文化记忆和浓浓的节日祝福。"非遗不应只停留在展馆中，更要走进千家万户。"李村灵表示， 她带领团队开发、生产兼具民族特色与国风潮、时尚感的文创产品，年产值达650万元。 百色市非物质文化遗产资源丰富，该市以"民族文化赋能文旅产业"为核心，推进"文旅+产业"示范 项目，通过建设非遗传承基地、培育新一代绣娘、搭建营销平台、打造民族文化新IP、推出研学精品路 线、开发定制服饰及家具艺术品等方式，推动百色文创产品迭代升级与文旅产业融合发展。 壮锦、绣球、麽乜等在百色世代相传的传统工艺从"文化符号"变成"时尚潮流"，当地积极开展非遗 宣传展示进景区、进街区、进乡村、进校园、进网络等活动，融合节庆、演艺、潮玩等一系列互动体 验，吸引越来越多的年轻人欣赏非遗、体验非遗、购买非遗文创产品。（凌聪 谢徽） "双脚踩踏板要有节奏，手织梭引纬要准……"10月4日，在靖西市壮锦展示馆，游客按壮族织锦技 艺国家级代表性传承人李村灵的方法织壮锦。织机不时发出"咔嗒"声，他们将梭子穿过经纬，彩色的丝 线渐渐交织出绚丽多彩的图案。"太阳纹象征光明 ...

Core Insights - The 2025 Autumn China International Fashion Week concluded in Beijing, showcasing over 100 events and achieving a record high of 140 premieres [1][3]. Group 1: Event Highlights - The main venue for the fashion week was the 751 Park in Beijing's 798 Art District, hosting more than 100 fashion shows and exhibitions [3]. - The event featured participation from 11 countries, nearly 230 brands, and over 400 designers, with a significant focus on intangible cultural heritage elements [5]. Group 2: Cultural Integration - Non-heritage elements such as Yi and Miao ethnic clothing and embroidery were prominently displayed in over half of the brand showcases and various exhibitions [5]. - Designers emphasized the integration of Eastern aesthetics with global fashion trends, utilizing innovative materials and street fashion elements [5]. Group 3: Industry Perspectives - Designers expressed that there is a growing consumer demand for "Guochao" (national trend) products, providing opportunities to advance their design philosophies [7]. - The China Fashion Designers Association aims to create a platform for dialogue between Chinese and international designers, promoting cultural exchange and the global presence of Chinese fashion [9].

Group 1 - The "屿见闽南" scenic area in Xiamen offers immersive experiences showcasing Minnan culture, including puppet shows, traditional crafts, and interactive language lessons [1][2] - The scenic area aims to be a "global window to Minnan culture," featuring 83 selected intangible cultural heritage projects from Xiamen, Zhangzhou, and Quanzhou [1][3] - Since its opening in May, the project has attracted nearly 400,000 visitors, with an average stay of 5 hours per visitor [2] Group 2 - The integration of "intangible cultural heritage + tourism" and "performing arts + tourism" in Xiamen is exemplified by the "屿见闽南" project, which stimulates cultural tourism consumption [3] - The project reflects Xiamen's unique cultural foundation, blending Minnan culture with Western influences, and aims to promote inbound educational tourism [3]

Core Viewpoint - The event "Same Heart Action" in Deqing County aims to immerse Hong Kong and Macau youth in the experience of intangible cultural heritage, specifically the traditional bamboo pole rice noodle making technique, fostering cultural exchange and understanding [2][3][4]. Group 1: Event Overview - The "Same Heart Action" event took place on August 15, 2025, with over 110 Hong Kong students participating in hands-on experiences of Deqing's provincial intangible cultural heritage [2][3]. - Participants engaged in a practical class that highlighted the meticulous process of making bamboo pole rice noodles, which has a history of over 500 years [6][7][8]. Group 2: Cultural Significance - The event allowed students to connect with the roots of Lingnan culture and experience the high-quality development initiatives in Guangdong [4][8]. - Students expressed a sense of accomplishment and a deeper understanding of the cultural heritage through their hands-on experience [10][11]. Group 3: Economic Impact - Deqing County has implemented a "Heritage +" strategy to revitalize traditional crafts, leading to the establishment of dedicated rice cultivation bases and the opening of flagship and franchise stores [16][17]. - The bamboo pole rice noodle industry in Deqing has achieved an annual output value exceeding 100 million yuan, supporting over 400 stores and providing high-quality employment for more than 3,000 individuals [21][22][23]. Group 4: Future Development - Deqing plans to continue enhancing its intangible cultural heritage educational brand, promoting cultural exchange and innovation among youth [28][29].

Core Viewpoint - The article highlights the innovative application of Song Jin, a traditional Chinese brocade, in the beauty industry by the Chinese beauty brand Huaxizi, marking a significant step in integrating intangible cultural heritage with modern consumer products [1][3]. Group 1: Product Launch and Features - Huaxizi launched the "Good Complexion" series featuring three products: "Good Complexion Sunscreen Powder," "Good Complexion Loose Powder," and "Good Complexion Cushion," inspired by traditional Chinese patterns [1]. - The design incorporates elements like butterflies and lotus flowers, showcasing intricate patterns that blend Eastern elegance with modern fashion [1][6]. - The products will be available nationwide starting August 2 and will be sold overseas in October [1]. Group 2: Cultural Heritage and Innovation - The collaboration with Suzhou Silk Museum and representative inheritor Wang Chen aims to transform the preservation of intangible cultural heritage from mere documentation to productive innovation [1][3]. - Wang Chen emphasizes the importance of industrial empowerment for the sustainability of intangible cultural heritage, aligning with Huaxizi's mission to promote Eastern beauty [6]. Group 3: Technical Challenges and Solutions - The application of Song Jin in cosmetics faced challenges such as precise control of pattern alignment and color representation, requiring extensive testing and innovative techniques [7]. - Huaxizi developed a unique "True Brocade Coating Technology" to ensure the accurate placement of patterns within a 2mm tolerance, enabling standardized mass production [7]. Group 4: Cultural Promotion and Youth Engagement - Huaxizi has initiated the "Fire of Inheritance Plan," a public welfare project aimed at helping youth engage with and learn about intangible cultural heritage, impacting over 100,000 students since its launch in 2021 [8][9]. - The program has evolved from appreciation to practical skills transmission, fostering a sense of cultural identity among young people [9]. Group 5: Brand Representation - The brand has invited global makeup ambassador Wang Junkai to promote the beauty of Song Jin, aiming to attract more young people to participate in cultural heritage transmission [11].

Core Viewpoint - The article highlights the innovative efforts of Yang Yuxiao in revitalizing traditional paper-cutting art in her hometown of Linhai, Zhejiang, by integrating modern materials and expanding the product range, thereby enhancing both aesthetic and collectible value of the craft [4][6][10]. Group 1: Innovation and Product Development - Yang Yuxiao has introduced new materials such as silk and cashmere cotton into paper-cutting, successfully applying for 13 national patents [4][6]. - The silk paper-cutting process is more complex than traditional methods, resulting in a price increase, with products priced 10 times higher yet still favored by enterprises [4][6]. - The average price of traditional paper-cutting was only a few dozen yuan, while the new silk series is priced between 200 to 500 yuan, with some pieces selling for over 400 yuan after framing [6][7]. Group 2: Market Strategy and Consumer Engagement - Yang Yuxiao aims to attract more consumers by launching affordable products under 100 yuan, including wearable paper-cutting accessories [7]. - The revenue from customized gifts is significant, and there is potential for growth in educational experiences related to paper-cutting [7][8]. - Yang Yuxiao has organized over 150 training sessions for local villagers, resulting in more than 2,000 graduates and 80 individuals obtaining advanced paper-cutting certificates [8]. Group 3: Cultural Exchange and Global Outreach - Yang Yuxiao's participation in cultural exchanges, such as the 20th anniversary with South Korea's Hongseong County, has broadened her understanding of the potential of paper as a medium for modern design [9][10]. - The article emphasizes the importance of integrating traditional crafts into contemporary aesthetics, as seen in the innovative uses of Korean paper [9][10]. - Yang Yuxiao has utilized online platforms to teach paper-cutting, reaching international audiences, including students at Confucius Institutes [10].

Core Points - The 2025 China Intangible Cultural Heritage (ICH) Noodle Conference and Shanxi ICH Consumption Season (Summer) will kick off on July 30 in Datong, aiming to promote ICH skills and stimulate the cultural tourism market [1][3]. Group 1: Event Overview - The event is themed "Enjoy ICH, Beautiful Life" and will last for one month, co-hosted by the China Culinary Association, Shanxi Provincial Department of Culture and Tourism, and Shanxi Provincial Department of Commerce, with support from the Datong Municipal Government [3]. - Activities include the opening ceremony, modern life integration discussions, themed markets, ICH noodle experience week, performances, competitions, exhibitions, and educational programs [3][4]. Group 2: Key Activities - The opening ceremony will take place at the Datong Northern Wei Cultural Park, featuring the release of "Provincial ICH Goodies," "Provincial ICH Culinary Routes," and "Datong Landmark ICH Cuisine" [3]. - A showcase of "Top Ten ICH Noodle Skills" will highlight the unique characteristics of Shanxi noodles, emphasizing their historical and innovative aspects [3]. - The "Splendid Costumes—Shanxi ICH Fashion Show" will debut restored costumes from the Northern Wei and Liao dynasties, integrating traditional crafts with modern fashion [3]. Group 3: Market and Engagement - The ICH integration into modern life forum will invite ICH inheritors and industry leaders to discuss the industrialization of ICH noodles and cross-industry collaborations [4]. - A month-long themed market will be held in Datong, featuring various ICH projects from 11 cities, with weekly themes and interactive experiences for visitors [4]. - A "Hello, ICH" stamp passport will encourage public participation in a consumption-reward exchange program, culminating in the release of a "Shanxi ICH New Goodies List" [4]. Group 4: Noodle Conference Details - The 2025 China ICH Noodle Conference will last for one week, offering over 100 types of ICH noodles and snacks for tasting [5]. - Daily events will include ICH noodle performances and a noodle competition, where professional chefs will compete in making various noodle dishes, judged by public votes and sales performance [5].

Group 1 - The core viewpoint emphasizes the need for traditional brands, especially "time-honored" brands, to innovate and adapt to modern consumer preferences while maintaining their cultural heritage [1] - The National Development and Reform Commission's measures aim to leverage the consumption potential of traditional brands and intangible cultural heritage to support stable consumption growth [1][4] - The "Guochao" brand vitality is encouraged through innovative scenarios and integrated products to attract younger consumers [1][4] Group 2 - San Yuan Dairy, established in 1956, is transforming by opening direct experience stores and entering the beverage market to align with new consumption trends [4][5] - The reopening of the "Beijing Milk Company" brand features interactive and social consumption experiences, moving from mere product sales to experiential engagement [5][6] - Innovative products like the "Erba Sauce Milk Tea," which combines traditional flavors with modern beverage trends, reflect a strategy to connect with younger consumers [7][8] Group 3 - Experts suggest that the transformation of time-honored brands should focus on systemic innovation around content, experience, and channels rather than superficial changes [8][9] - San Yuan Dairy is modernizing its operations through digital factory construction and the development of sub-brands that integrate intangible cultural heritage with new retail scenarios [8][9] - The competition among traditional brands is shifting from historical prestige to effective transformation capabilities [9] Group 4 - The "Beijing North Shore Market" initiative by Fangshan Tea House and Beihai Park aims to revitalize intangible cultural heritage through innovative experiences and cross-industry collaborations [11][12] - The market combines various cultural elements to create immersive experiences that engage consumers and promote cultural heritage [11][12][13] - The approach includes breaking down intangible cultural heritage into accessible experiences that encourage consumer participation and sharing [13][14] Group 5 - Wu Yutai, a time-honored tea brand, is exploring a "tea+" model that integrates tea with various products and experiences to attract younger consumers [18][19] - The new store concept combines tea with baked goods and coffee, creating a multi-functional space that enhances consumer engagement [19][20] - The brand's ongoing efforts to modernize its offerings and marketing strategies reflect a commitment to connecting with the younger generation [21][22] Group 6 - Fangzhuan Factory No. 69 is innovating by introducing a "炸酱面" (fried sauce noodles) ice cream, which creatively reinterprets traditional flavors to appeal to modern consumers [26][27] - The product's success is attributed to effective social media marketing and a strong connection with younger consumers, leading to significant sales growth [27][28] - The brand is also enhancing its operational model by optimizing service processes and training staff to improve customer experiences [29][30]

Core Insights - The research team led by Sun Bowen from Shandong Women's University embarked on an in-depth study of the traditional embroidery art "Liu Xiu," focusing on its cultural significance and modern innovation pathways [1][3]. Group 1: Research Objectives and Methodology - The study aimed to explore the historical origins, production techniques, industrial ecology, and future development of Liu Xiu, with a focus on empowering traditional crafts [3]. - The team visited local Liu Xiu workshops, intangible cultural heritage transmission bases, and cultural exhibition halls to conduct systematic research [3]. Group 2: Historical and Cultural Context - Liu Xiu originated during the Spring and Autumn Period and has evolved over a thousand years, forming a unique technical system that integrates the characteristics of Qi and Lu cultures [3]. - The embroidery techniques are characterized by bold needlework and vibrant colors, reflecting the grandeur of Northern culture while emphasizing artisans' meticulous attention to detail [3]. Group 3: Practical Experience and Challenges - Team members observed the complete process of Liu Xiu production, from design to material selection, embroidery, and framing, and practiced various classic stitching techniques [3]. - The research identified contemporary challenges facing Liu Xiu, including gaps in skill transmission, shifts in market demand, and insufficient brand innovation [3]. Group 4: Future Directions and Initiatives - The research will contribute to the development of Liu Xiu cultural and creative projects and the digital dissemination of its techniques [4]. - The team aims to transform research findings into actionable initiatives to support the transmission of Liu Xiu through innovative design and industry-academia collaboration [4].

Core Viewpoint - The integration of traditional craftsmanship with modern cultural trends is revitalizing intangible cultural heritage (ICH) in Jiangxi, showcasing innovative products and experiences that resonate with younger consumers [1][5][8]. Group 1: Revitalization of Traditional Crafts - The "Summer Cloth Embroidery" has evolved into various modern products, including health hammers and keychains, reflecting a shift from traditional to contemporary applications [1]. - A notable piece, the "Yangtze River Ten Thousand Miles Map," created by a team over 13 months, highlights the intricate techniques involved in Summer Cloth Embroidery, which has been recognized as a national intangible cultural heritage since 2014 [2][3]. - Innovators like Wu Wanqing are merging traditional techniques with modern consumer demands, creating over a hundred cultural products that integrate Summer Cloth Embroidery into everyday life [4]. Group 2: Cross-Industry Collaborations - The collaboration between Pop Mart and Jingdezhen ceramics has led to the creation of ceramic toys that incorporate traditional ICH techniques, appealing to the Z generation and enhancing cultural value [5][7]. - The "Nezha" and other popular IPs have been transformed into detailed ceramic collectibles, showcasing the intersection of traditional craftsmanship and contemporary pop culture [5][7]. - The high-quality porcelain from Jingdezhen, known for its purity and durability, is being leveraged to create unique products that resonate with modern consumers, enhancing emotional connections to cultural heritage [7]. Group 3: Cultural Tourism Integration - Events like the "Mountain Water Drama" at Xianren Lake integrate traditional performances with modern experiences, encouraging active participation from tourists and enriching the cultural tourism landscape [8][11]. - The active engagement of tourists in traditional performances has led to increased visitor numbers, with one county attracting approximately 300,000 tourists through ICH showcases [11]. - The establishment of non-heritage towns in Jiangxi is fostering the production and commercialization of local crafts, ensuring the survival and relevance of traditional arts in contemporary society [13].