Core Insights - Heytea has officially opened its heytea lab store in Toronto Eaton Centre, marking its first entry into Canada with this experimental concept store [1] - The new store features eight globally exclusive products centered around a newly developed rock oolong tea base, showcasing innovative tea drinks [1] - Heytea has expanded its presence in Canada, operating six stores across Vancouver and Toronto, with a focus on high-potential markets [2] Group 1 - The heytea lab store emphasizes the exploration of tea flavors and presentation methods, providing a unique consumer experience [1] - The product lineup includes innovative offerings such as "rock oolong caviar" and "rock oolong cold brew," highlighting the brand's commitment to product development [1] - Heytea's international expansion began in 2018 with its first overseas store in Singapore, and it has since accelerated its global footprint, entering key markets like the US, UK, Australia, and Canada [2] Group 2 - As of now, Heytea operates nearly 4,000 stores globally, with over 100 located in Hong Kong, Macau, and overseas markets, and more than 45 stores in North America [2] - The brand's strategy includes continuous exploration of new expressions of tea drinks through product development, store formats, and brand activities in overseas markets [2]

Core Insights - Heytea has officially opened its second overseas heytea lab store in Toronto Eaton Centre, Canada, following the first one in New York's Times Square in early 2025, where it launched 10 exclusive tea products [1][5] - The new store has received a positive response from consumers, showcasing various tea leaves and plant ingredients, along with research equipment for tea extraction [1][5] - The heytea lab in Canada features 8 globally exclusive new products centered around a newly developed rock oolong tea base, including innovative drinks like "Rock Oolong Caviar" [1][5] Expansion Strategy - To celebrate the new store opening, Heytea collaborated with renowned Canadian chef Susur Lee to create special tea-infused drinks, including "Rock Oolong Caviar" and "Rock Oolong Caviar Ice Cream" [2][6] - Heytea has established a total of 6 stores in Canada, including locations in Vancouver and Toronto, and is set to open a warehouse in Toronto by December 2025 to enhance local operations [2][6] - Since its first overseas store in Singapore in 2018, Heytea has accelerated its international expansion, entering key markets such as the United States, the United Kingdom, Australia, and Canada since 2023 [2][6] Global Presence - As of now, Heytea operates nearly 4,000 stores across over 330 cities globally, with more than 100 stores in Hong Kong and overseas markets, and over 45 stores in North America [2][6]