Core Viewpoint - The cultural tourism industry is entering a new phase characterized by expanding boundaries and deepening integration, with "cultural tourism + various industries" becoming the core driving force for development [1] Group 1: Cultural Experience Enhancement - The company aims to create immersive cultural experiences by leveraging unique resources such as heritage, martial arts, and ecological culture, utilizing technologies like AR/VR and holography to transform static heritage into dynamic narratives [2] - The development of an interactive project series called "Virtual-Reality Cross" is planned to enhance cultural engagement, alongside the establishment of an "Emei Mountain Metaverse" platform in collaboration with leading internet companies [2] Group 2: Infrastructure Improvement and Service Upgrade - The company is systematically upgrading infrastructure across the mountain, having completed approximately 6,000 square meters of trail renovations and over 2,000 updates to public service facilities [3] - A comprehensive environmental monitoring and smart scheduling network is being constructed, along with a "Warm Service" initiative to provide multilingual, accessible, and family-oriented support [3] Group 3: Cross-Industry Integration and Technological Warmth - The company is expanding the "cultural tourism +" model into areas such as health care, sports, education, cultural creativity, and festivals, creating a healing system and hosting innovative events like "VR Mountain Climbing Competitions" [4] - Emphasis is placed on the integration of technology with content and scenarios, highlighting the importance of humanistic care and emotional connections in technological applications [4] - The company is committed to preserving ecological integrity while embracing innovation, aiming to establish a world-class mountain cultural tourism benchmark through continuous exploration [4]

"文旅产业正进入一个边界不断拓宽、深度不断延展的新阶段。'文旅+百业'的跨界融合已成为行业发展 的核心动能。"峨眉山A董事长许拉弟对文旅消费市场作出了这样的判断。 三是产业生态跨界融合，让科技更温暖。 推动"文旅+"向康养、体育、研学、文创、节庆等领域深化拓展。打造疗愈体系，举办"VR登山赛"等新 型赛事；融入游戏场景，落地"武侠游戏餐厅"，结合光影与感官交互演绎峨眉武术文化。构建"科技+内 容+场景"融合生态，延伸产业链价值，更强调科技应用中的人文关怀与情感连接。 许拉弟认为，在文旅产业深刻变革的当下，峨眉山A将紧抓科技赋能与跨界融合趋势，推动山岳型景区 实现从传统观光到深度体验的转型升级。下一步，公司将重点围绕"让文化更生动、旅游更贴心、科技 更温暖"三个维度，系统推进景区智慧化建设与文旅融合创新。 许拉弟表示，科技不是冰冷的工具，而是连接自然、文化与人的温暖纽带。峨眉山A将坚持以敬畏之心 守护生态本色，以创新之魂拥抱时代变革，在"让文化更生动、旅游更贴心、科技更温暖"的道路上持续 探索，打造科技赋能、有情有韵的世界级山岳文旅新标杆。 一是沉浸式场景再造，让文化更生动。 （文章来源：证券时报） 深入挖掘峨 ...