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千年茶韵遇上现代“链金术” ——建行乐山分行助力川茶“点绿成金”
Core Viewpoint - The article highlights the financial support provided by China Construction Bank's Leshan branch to the "Emei Mountain Tea" industry, which is crucial for the livelihoods of 150,000 tea farmers and the rural revitalization in Leshan, Sichuan [1][2]. Group 1: Industry Overview - Leshan's tea industry, particularly the "Emei Mountain Tea," generates over 15 billion yuan in value and is supported by 500,000 acres of high-quality tea plantations [1]. - The industry involves various segments including cultivation, processing, and trade, employing over 150,000 individuals [1]. - The "Emei Mountain Tea" brand has gained national recognition with products like "Bamboo Leaf Green" and "Emei Snow Bud" [1]. Group 2: Financing Solutions - The "Emei Mountain Tea Industry Customer Good Operation Loan" is a new financing model that relies on credit rather than collateral, simplifying the credit approval process [2]. - This loan is designed to meet the temporary funding needs of small and micro enterprises and individual tea farmers during critical periods such as procurement and technological upgrades [2]. Group 3: Service Innovations - The "Good Operation Loan" addresses the financing challenges faced by stable operating entities, while a new "File Establishment Loan" targets individual tea farmers and small processing plant owners who primarily engage in cash transactions [4][6]. - The bank's team conducts on-site visits to collect and verify operational information from farmers, creating detailed "personal information cards" that serve as the basis for credit assessments [6]. Group 4: Industry Empowerment - Sichuan Emei Mountain Bamboo Leaf Green Tea Co., Ltd. is identified as a leading enterprise in the "Emei Mountain Tea" sector, driving the upgrade of the entire industry chain [7]. - The bank has provided financing solutions for the construction of a comprehensive tea industry park, which will include research, sales, and cultural experiences [7][9]. - Financial support from the bank has facilitated improvements in tea cultivation, processing, and sales, enhancing productivity and brand influence [9].