Company Overview - Emei Mountain Tourism Co., Ltd. (Emei Mountain A) reported a revenue of 457 million yuan in the first half of 2025, a year-on-year decrease of 10.07%, and a net profit attributable to shareholders of 121 million yuan, down 8.48% year-on-year [1] - The company is a leading tourism enterprise in Sichuan Province, leveraging its status as a UNESCO World Heritage site and a national 5A-level tourist attraction [1] - The main business includes mountain ticket sales, cable car services, hotel accommodations, and other related tourism services [1] Visitor Statistics - In the first half of 2025, Emei Mountain scenic area received 2.0952 million visitors, a decline of 6.5% year-on-year [1] - The revenue from ticket sales was 122 million yuan, down 9.53% year-on-year; cable car services generated 185 million yuan, a decrease of 7.51%; and hotel services brought in 82.7253 million yuan, down 12.13% [1] Industry Trends - The domestic tourism industry showed steady growth in the first half of 2025, with both domestic and inbound tourism increasing [2] - There is a notable shift towards more rational consumer behavior, with a preference for cost-effective travel options and a trend towards slow-paced, in-depth travel experiences [2] - The Z generation and senior citizens are becoming the main consumer groups, with an increasing focus on the emotional value of travel experiences [2] Strategic Initiatives - Emei Mountain A plans to adapt to industry changes by upgrading traditional sectors such as ticketing, cable cars, hotels, and tea, while also developing emerging industries like performance arts, big data, educational tourism, and cultural creativity [3] - The company aims to explore diverse marketing strategies targeting different customer segments, including families, young people, and deep travelers, enhancing service quality and product diversity [3] - To boost off-season visitor numbers, Emei Mountain A will host events like the Ice and Hot Spring Festival and implement promotional strategies such as offering consumption vouchers [3]