Core Viewpoint - The company is leveraging sports events to enhance its "sports + cultural tourism" integration, sponsoring various competitions to promote its brand and related industries [1] Group 1: Company Initiatives - The company has sponsored the "Emei Mountain Cross-Country Challenge" held in April and October [1] - Following the Sichuan Super League's opening, the company utilized the home game resources of the Leshan team to promote the Emei Travel Company brand [1] - The company is integrating its various industries, such as "Emei Snow Bud" tea and "Emei Memory" cultural products, for collaborative marketing efforts [1]