作为承载千年文化与自然遗产的世界名山，峨眉山A(000888)正以文旅融合、基建升级、数字转型为核 心布局，从传统名山迈向世界级文旅标杆。 11月21日，峨眉山A举行媒体开放日活动，上市公司董事长许拉弟、营销总监何群、财务总监王蓉、董 事会秘书龙舸等高管到场参会交流。 基建扩容提质："三站一路"夯实发展底座 许拉弟表示，上市公司团队正认真研究，要对照国内的旅游企业的优秀标杆，找差距、添措施，一步一 步地守稳，把峨眉山的金字招牌擦亮。同时，也要保护好峨眉山的资源，做到既要金山银山，还要保证 效益的可持续发展。峨眉山要通过多种方式，以开放的心态来引进高科技企业，探索新产品、新场景、 新业态，深化文旅+百业融合发展，聚焦打造锦绣天府，安逸四川文旅品牌。 文旅融合破圈：全域营销激活消费潜力 作为传统山岳型景区，通常会遇到单一的盈利模式依赖问题，即门票+索道等简单收入渠道。 当前，峨眉山A以"一体化营销+文旅跨界"双轮驱动，打破传统门票经济依赖，构建多元营收体系。 在媒体开放日活动上，峨眉山A董事长许拉弟表示，自1997年创业以来，公司依托于峨眉山景区的旅游 业务，加快创新发展步伐，大力拓展景区门票、索道、宾馆酒店、茶 ...

Core Viewpoint - The financial performance of Emei Mountain A has declined in the first half of 2025, attributed to a decrease in visitor numbers and revenue from core businesses [2][3]. Financial Performance - Emei Mountain A reported a revenue of 457 million yuan, a year-on-year decrease of 10.07% [2]. - The net profit attributable to shareholders was 121 million yuan, down 8.48% year-on-year [2]. - The net profit after deducting non-recurring items was 119 million yuan, a decline of 9.65% [2]. - The gross profit margin fell by 1.53 percentage points to 48.07% [2]. - In Q2, revenue decreased by 9.27% to 231 million yuan, while net profit increased by 7.42% to 62.39 million yuan [2]. Visitor Statistics - The total number of visitors to Emei Mountain Scenic Area was 2.0952 million, a year-on-year decrease of 6.5% [2]. - Revenue from mountain ticket sales was 122 million yuan, down 9.53% [2]. - Revenue from the cable car business was 185 million yuan, a decrease of 7.51% [2]. - Revenue from hotel services fell by 12.13% to 82.7253 million yuan [2]. Business Segment Performance - The gross profit margins for the three main businesses (ticket sales, cable car, and hotel services) all declined, with respective margins of 46.47%, 79.45%, and 5.37% [2]. - The tea business saw a revenue decline of 33.92% to 27.41 million yuan [3]. - The performing arts revenue increased by 1.38% to 5.3992 million yuan, but the main project "Only Emei Mountain" was suspended, leading to no income [3]. Project and Investment Insights - The suspension of "Only Emei Mountain" is linked to financial pressures faced by its operating company, which has a loan of 560 million yuan due in 2036 [4]. - The operating entity, Yunshang Lvtou, reported a net loss of 16.1383 million yuan in the first half of 2025 [3][4]. - The big data business showed resilience, with a slight revenue decline of 2.31% but a net profit increase of 107.21% to 19,600 yuan [4]. Future Prospects - Emei Mountain A is exploring new business models, including tea beer and collaborations with cultural brands [4][5]. - The company is optimistic about future growth due to the scenic area's natural resources and ongoing infrastructure improvements [5].