Core Insights - The 138th Canton Fair has opened in Guangzhou, attracting over 240,000 pre-registered buyers from 218 countries and regions, marking a 10% increase [1] - The exhibition area covers 1.55 million square meters with 55 exhibition zones across 13 professional sectors, showcasing new trends in foreign trade [1] - The number of exhibitors has reached a record high with over 32,000 participating companies and 74,600 total booths, including approximately 3,600 first-time exporters [1] - The fair features a significant increase in high-quality enterprises, with 2,640 brand exhibition companies and over 10,000 high-tech and specialized firms, representing a 10% growth from the previous session [1] - A new initiative for domestic sales has been introduced, with a dedicated area of about 3,000 square meters for trade matching activities [1] Event Highlights - The thematic forums are focused on expanding exports, addressing risk management, market expansion, trend research, and promoting domestic sales, featuring 13 sessions [2] - Over 600 new product launch events are scheduled, reflecting a 37% increase from the last fair, providing a platform for innovative SMEs [2] Design and Innovation - The Canton Fair Design Innovation Award has seen a 38% increase in participating products, with smart products and green products growing by 30% and 37% respectively [3] - The first phase of the offline exhibition, themed "Advanced Manufacturing," spans 520,000 square meters with over 25,000 booths and around 12,000 participating companies [3] - The exhibition includes five sectors and 19 zones, featuring over 5,500 high-quality export enterprises, with a significant portion recognized as national high-tech firms and industry champions [3]