Core Viewpoint - The article highlights the importance of customer-centric service in the banking industry, particularly in the context of increasing digitalization and the need for human touch in financial services [1][2]. Group 1: Customer Service Excellence - A recent incident at the CCB Jinan New District Branch exemplifies the bank's commitment to customer service, where a middle-aged man sought urgent help for his elderly father who lost his salary card [1]. - The branch manager quickly recognized the urgency of the situation and initiated a green channel for the elderly customer, ensuring priority service for the card replacement [1]. - The staff demonstrated professionalism and efficiency, completing the entire process of identity verification and card issuance in approximately ten minutes [1]. Group 2: Focus on Special Needs - CCB Jinan New District Branch has consistently adhered to a customer-centric philosophy, particularly focusing on the needs of elderly clients and other special groups [2]. - The bank has implemented measures such as green channels and home service to address the practical difficulties faced by elderly customers, ensuring they can access convenient and warm financial services in the digital age [2].