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白塔寺文创破圈、先农坛开放区域扩大,“活态”文化长卷徐徐铺开
Xin Jing Bao· 2025-08-26 03:33
Core Insights - The successful application for UNESCO World Heritage status for Beijing's central axis has revitalized cultural heritage sites, enhancing their vibrancy and engagement with the public [1] Group 1: Cultural Heritage and Innovation - The White Pagoda Temple has adopted a high-frequency iteration strategy for cultural products, launching new items monthly to engage younger consumers [2] - The cultural products include unique items like "blessing snake" fridge magnets and herbal-themed sachets, aiming to reduce reliance on single product categories [2] Group 2: Technological Integration in Cultural Experiences - The Drum Tower has implemented technology to enhance visitor experiences, featuring interactive displays that explain ancient timekeeping methods [3] - The increase in educational groups visiting the Drum Tower reflects a shift in public engagement with cultural heritage, moving from casual visits to deeper learning [3] Group 3: Systematic Protection and Accessibility - The successful heritage application has facilitated the opening of previously inaccessible areas of the Agricultural Ancestors' Altar, enhancing visitor experience and understanding of its historical significance [4][5] - The Agricultural Museum has seen significant sales growth in cultural products, with over 510,000 items sold, generating more than 46 million yuan in revenue since the heritage status was granted [5] Group 4: Future Vision and Cultural Promotion - The Agricultural Museum aims to transform the Agricultural Ancestors' Altar into a cultural leisure space for citizens while promoting Chinese ancient sacrificial culture on an international stage [6]