Core Insights - BALMUDA, a Japanese home appliance brand, has shifted its focus from traditional appliances to smartphones, particularly the BALMUDA Phone, which has gained unexpected popularity as a "failed" product in the second-hand market [3][5][12]. Group 1: Product Overview - The BALMUDA Phone was launched four years ago with a unique design, featuring a rounded back and a small screen, aimed at providing a different user experience compared to mainstream smartphones [5][6][9]. - Despite its innovative design, the phone struggled to gain traction in the market and was discontinued shortly after its release due to poor sales [12][13]. Group 2: Market Dynamics - The phone has recently become a trending item on social media platforms like Xiaohongshu, where it is viewed as a collectible rather than a functional device, leading to a significant increase in its second-hand market price from around 200 to 800 [5][13]. - The rise in popularity is attributed to a niche group of users, referred to as "electronic waste girls," who appreciate the aesthetic and unique characteristics of such devices [16][31]. Group 3: Cultural Impact - The "electronic waste girl" subculture has emerged, characterized by a preference for visually appealing and unique devices, which has contributed to the resurgence of interest in the BALMUDA Phone [16][20][33]. - This cultural shift highlights a growing trend where aesthetic value and emotional connection to products are prioritized over technical specifications, allowing the BALMUDA Phone to resonate with a new audience [33][35].