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叮咚买菜进博会开启买手模式 超亿元全球生鲜美食已在途
Zheng Quan Ri Bao· 2025-11-06 11:11
Core Viewpoint - The 8th China International Import Expo (CIIE) has provided significant opportunities for exhibitors like Dingdong Maicai, which has participated for eight consecutive years and secured substantial orders each time [2][4]. Group 1: Company Initiatives - Dingdong Maicai sent over 100 buyers to the expo and has established multiple cooperation intentions, aiming to bring high-quality overseas food products to Chinese consumers [2]. - The company has focused on building a high-quality product system and has set up a dedicated Australian project team to directly source premium products from abroad [2][4]. - A direct procurement agreement was signed with Australian dairy brand Bulla at the expo, committing to purchase at least 5 million yuan worth of dairy products next year [2][3]. Group 2: Product Offerings and Growth - Dingdong Maicai has successfully introduced several classic ice cream and yogurt products from Bulla, which have become bestsellers on the platform [3]. - The company plans to sign a procurement order exceeding 100 million yuan for New Zealand beef, enhancing the scale of importing high-quality grass-fed beef [3]. - The procurement volume of frozen durians from Southeast Asia is expected to double in the coming year, along with an increase in the introduction of niche fruits from the region [3]. Group 3: Market Strategy and Future Plans - The company aims to leverage its digital retail experience to enhance the efficiency of importing goods into Chinese households [4]. - Over the past year, the sales volume of Australian imported products on Dingdong Maicai's platform has increased by nearly 50%, with expectations for continued growth [4]. - Dingdong Maicai plans to increase the customization rate of Australian products, including dairy, beverages, snacks, and meat, to over 20% in the coming year [5].