在第八届中国国际进口博览会（下称"进博会"）上，来自各国的参展商不仅为中国消费者带来了丰富多 样的商品，也向外界展示商品背后的供应链解决方案——把商品更好更快地卖到更多的地方。 生鲜即时零售平台叮咚买菜在本届进博会上派出了100多名买手，到各个展馆看商品、选商品，一旦发 现有市场潜力的商品，叮咚买菜就会与供应商密切对接，并后续安排去海外工厂实地调研探访，对商品 进行全产业链的考察。 对于深耕中国市场30余年的宝洁来说，供应链的本土化合作是解决下沉市场覆盖、降低物流成本的有效 途径。 在传统供应链结构下，宝洁需依靠分销商触达低线城市，仓储网络辐射范围受限。此外，供应商仓库与 宝洁原料仓相互独立、成品仓库与客户仓库相互独立，中转环节复杂繁琐，物流运输成本也较高。 例如，以前宝洁的采购部门从向上游供应商下单原材料，到成品进入终端门店，需经过五道流程：原材 料来到供应商仓库、原材料运输至宝洁自有原料仓、宝洁工厂生产加工、成品进入宝洁仓库、根据客户 订单进入各大终端仓库。 为了解决这一问题，宝洁提出了升级思路——与合作伙伴共享仓储资源。2025年，宝洁与广西分销商进 行区域供应链整合试点，将宝洁的库存前置至分销商仓库， ...

在第八届中国国际进口博览会（下称"进博会"）上，来自各国的参展商不仅为中国消费者带来了丰富多样的商品，也向外界展示商品背后的供应链解决方案 ——把商品更好更快地卖到更多的地方。 为了实现全球生鲜卖中国，叮咚买菜尝试在海外建立自营产地仓和工厂。比如在马来西亚的北部彭亨州、南部柔佛州等地区，叮咚买菜和多个头部榴莲种植 基地签署直采合约，并在彭亨州劳勿县建立了一个自营产地仓。自建仓库和工厂不仅可以让平台自身更多地参与到供应链环节，把控品质，也能缩短链路环 节和时间。 供应链不仅要快，还要更"聪明"。在此次进博会上，叮咚买菜还带来定制化供应链的商品——该公司与澳洲当地酒厂合作，定制平台专款的商品。胡佳瑱 说，对于海外品牌来说，此前他们通过经销商渠道进入中国市场，链路长且很难直面消费者。如今，品牌商们更愿意和平台直接合作，省去中间环节。这有 利于降低商品价格外，品牌商还能透过平台大数据，直观了解中国消费者的需求，从而定制出更符合中国市场的商品。 叮咚买菜方面介绍，该平台规划未来一年，将包括乳品酒饮、休闲零食、肉制品、水产在内的澳洲商品的定制率提升至20%以上。 对于深耕中国市场30余年的宝洁来说，供应链的本土化合作是解 ...

Core Insights - The article highlights the successful participation of Dingdong Maicai in the 8th China International Import Expo, showcasing its commitment to high-quality imported food products and establishing significant partnerships with overseas suppliers [2][4][6]. Group 1: Participation in the Import Expo - Dingdong Maicai has participated in the Import Expo for eight consecutive years, sending over 100 buyers this year to secure multiple cooperation intentions [2][4]. - The company aims to bring high-quality overseas food products to Chinese consumers, enhancing their online shopping experience [2][6]. Group 2: Strategic Partnerships and Agreements - At the expo, Dingdong Maicai signed a direct procurement agreement with Australian dairy brand Bulla, committing to purchase at least 5 million yuan worth of dairy products next year [4][5]. - The company also signed a procurement order exceeding 100 million yuan for New Zealand beef, aiming to increase the scale of importing high-quality grass-fed beef [5][6]. Group 3: Product Offerings and Market Strategy - Dingdong Maicai plans to double its procurement of frozen durians from Southeast Asia and increase the introduction of niche fruits [5][6]. - The company is focusing on a customized supply chain model to better match domestic consumer preferences, including launching a competitively priced Australian Shiraz wine [8][9]. Group 4: Future Plans and Innovations - The company aims to increase the customization rate of Australian products to over 20% in the coming year, covering various categories such as dairy, snacks, and meat [11]. - Dingdong Maicai is leveraging its extensive front warehouse network and data algorithms to enhance the efficiency of its supply chain, ensuring quick access to imported goods for consumers [11].

Core Insights - The eighth China International Import Expo (CIIE) has seen significant participation from various exhibitors and professional buyer groups, with companies like Dingdong Maicai actively engaging in procurement and partnerships [2][3]. Group 1: Company Activities - Dingdong Maicai has sent over 100 buyers to the CIIE, aiming to discover high-quality overseas products, reflecting a growing consumer preference for niche and premium items [2]. - The company signed a direct procurement agreement with Australian dairy brand Bulla, committing to purchase at least 5 million yuan worth of dairy products next year [2]. - A significant procurement order exceeding 100 million yuan for New Zealand beef was signed with long-term partners, indicating a strategic expansion in sourcing natural grass-fed beef [3]. Group 2: Market Strategy - Dingdong Maicai plans to double its procurement of frozen durians from Southeast Asia over the next year, aiming to enhance its market position in this category [3]. - The company is also increasing the introduction of niche Southeast Asian fruits, such as Pipa mango and Mahachanok mango, to diversify its product offerings [3]. - A customized cooperation model has been initiated to better align with domestic consumer preferences for Australian fresh produce and leisure goods [4]. Group 3: Product Development - Dingdong Maicai has launched a bottle of imported Shiraz red wine at a competitive price point, showcasing its ability to provide high-quality products at lower costs through a customized supply chain [4]. - Future plans include the introduction of various Australian wine products and increasing the customization rate of Australian goods to over 20% across categories like dairy, snacks, and seafood [5]. - The company has initiated the "Silk Road Cloud Products" Australian theme day event, offering nearly 200 Australian products through its app, covering a wide range of food categories [5].

Core Viewpoint - The 8th China International Import Expo (CIIE) has provided significant opportunities for exhibitors like Dingdong Maicai, which has participated for eight consecutive years and secured substantial orders each time [2][4]. Group 1: Company Initiatives - Dingdong Maicai sent over 100 buyers to the expo and has established multiple cooperation intentions, aiming to bring high-quality overseas food products to Chinese consumers [2]. - The company has focused on building a high-quality product system and has set up a dedicated Australian project team to directly source premium products from abroad [2][4]. - A direct procurement agreement was signed with Australian dairy brand Bulla at the expo, committing to purchase at least 5 million yuan worth of dairy products next year [2][3]. Group 2: Product Offerings and Growth - Dingdong Maicai has successfully introduced several classic ice cream and yogurt products from Bulla, which have become bestsellers on the platform [3]. - The company plans to sign a procurement order exceeding 100 million yuan for New Zealand beef, enhancing the scale of importing high-quality grass-fed beef [3]. - The procurement volume of frozen durians from Southeast Asia is expected to double in the coming year, along with an increase in the introduction of niche fruits from the region [3]. Group 3: Market Strategy and Future Plans - The company aims to leverage its digital retail experience to enhance the efficiency of importing goods into Chinese households [4]. - Over the past year, the sales volume of Australian imported products on Dingdong Maicai's platform has increased by nearly 50%, with expectations for continued growth [4]. - Dingdong Maicai plans to increase the customization rate of Australian products, including dairy, beverages, snacks, and meat, to over 20% in the coming year [5].