【新华企业资讯1月29日】1月27日至31日，"世界三大玩具展"之一的德国纽伦堡玩具展正式举办。中国 拼搭角色类玩具品牌布鲁可再度亮相，展出了"积木车"品类，以及"积木人"品类的"自然集""绮遇记""星 辰版""群星版""超越版"和"传奇版"等10多个产品系列的240余款产品，覆盖变形金刚、新世纪福音战 士、圣斗士星矢、DC、洛克人、侏罗纪世界、飞天小女警、初音未来等10多个世界知名 IP。通过纽伦 堡玩具展这一国际舞台，布鲁可向全球展示了其满足全球玩家需求的产品矩阵，获得现场参展者的广泛 关注。 布鲁可展台现场 布鲁可积木车变 240余款布鲁可产品集中展出，丰富产品矩阵引众多参观者驻足 本次展会上，布鲁可为了让参观者可以近距离感受布鲁可丰富的产品矩阵，展出了10多个产品系列的 240余款产品。主要面向6至16岁消费群体的"星辰版"与"群星版"两大产品系列带来了多款深受玩家欢迎 的产品以及全新的产品，包括布鲁可积木人变形金刚星辰版第5弹"白刃破晓"、第6弹"战争巨械"、DC 英雄星辰版第1弹"蝠影破晓"，以及变形金刚群星版第9弹"至暗时刻"等。 其中备受关注的是，布鲁可积木人圣斗士星矢群星版第 4 弹"黄金十 ...

Core Insights - The article highlights the successful debut of the Chinese toy brand Blokus at the Comic Con Experience in São Paulo, Brazil, showcasing nearly 60 products from over 10 globally recognized IPs, including Transformers and Saint Seiya [1][3]. Product Launch and Market Strategy - Blokus launched the Saint Seiya "Golden Twelve Palaces" series in Brazil, featuring nine characters, which caters to local fans' expectations and enhances the brand's presence in the Latin American market [3][5]. - The company has developed two product lines for the Saint Seiya IP: the "Star Edition" for ages 6 to 16 and the "Beyond Edition" for consumers aged 16 and above, ensuring a diverse product experience [5][7]. Innovation and R&D - Blokus has invested significantly in R&D, accumulating over 500 patents, which has led to continuous innovation in assembly systems, technology, and production methods, creating a unique product structure [7][9]. - The brand's innovative and diverse product offerings attracted a large number of visitors at the exhibition, establishing Blokus as a focal point of the event [7]. Global Expansion - Starting in 2024, Blokus is pursuing a global expansion strategy, having already made inroads in Southeast Asia, Europe, North America, and Latin America, with Brazil being a key market due to its status as the fifth-largest anime market in the world [9][10].