Core Insights - The article highlights the successful debut of the Chinese toy brand Blokus at the Comic Con Experience in São Paulo, Brazil, showcasing nearly 60 products from over 10 globally recognized IPs, including Transformers and Saint Seiya [1][3]. Product Launch and Market Strategy - Blokus launched the Saint Seiya "Golden Twelve Palaces" series in Brazil, featuring nine characters, which caters to local fans' expectations and enhances the brand's presence in the Latin American market [3][5]. - The company has developed two product lines for the Saint Seiya IP: the "Star Edition" for ages 6 to 16 and the "Beyond Edition" for consumers aged 16 and above, ensuring a diverse product experience [5][7]. Innovation and R&D - Blokus has invested significantly in R&D, accumulating over 500 patents, which has led to continuous innovation in assembly systems, technology, and production methods, creating a unique product structure [7][9]. - The brand's innovative and diverse product offerings attracted a large number of visitors at the exhibition, establishing Blokus as a focal point of the event [7]. Global Expansion - Starting in 2024, Blokus is pursuing a global expansion strategy, having already made inroads in Southeast Asia, Europe, North America, and Latin America, with Brazil being a key market due to its status as the fifth-largest anime market in the world [9][10].