Core Insights - The "outdoor + ice and snow" sports narrative is exemplified by the Shougang Park, which has transformed from an industrial site to a hub for sports events, particularly following the 2022 Beijing Winter Olympics [1][2] Group 1: Urban Renewal and Sports Development - "Urban renewal" is a recurring theme, highlighting its synergy with outdoor sports and the ice economy, as seen in the transformation of the Shougang Industrial Base into a sports venue [2] - The Shougang Ski Jump, as a central venue for the Winter Olympics, has been dubbed "Industrial Disneyland," showcasing the successful integration of industrial heritage with sports [2] - Upcoming events, such as the WTT China Grand Slam and the FIS World Cup, will leverage the park's facilities to enhance spectator experiences [2] Group 2: Growth of Outdoor Sports - The outdoor sports sector in China is rapidly expanding, with activities like running, cycling, and skiing gaining popularity, alongside water sports like surfing and sailing [3] - The State Council has set a target for the sports industry to exceed 7 trillion yuan by 2030, emphasizing the importance of outdoor sports and the ice economy in achieving this goal [3] - In 2024, online consumption in outdoor sports is projected to reach approximately 300 billion yuan, with around 200 million participants, indicating significant market potential [3] Group 3: Ice and Snow Sports Development - The upcoming "Slide to Milan" figure skating qualification event in Beijing highlights the ongoing development of ice sports, with international participation aimed at securing spots for the 2026 Milan Winter Olympics [4] - The growth of ice sports in China is supported by the legacy of the Beijing Winter Olympics and the promotion of ice culture, which is crucial for nurturing young talent [4] - The integration of ice sports with ecological and industrial development presents new opportunities for the sector, as noted by industry experts [4]