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多平台社交账号已停更!网红餐厅品牌TARENTUM萄木多家门店被曝关闭
Xi Niu Cai Jing· 2025-06-16 08:59
Group 1 - The popular restaurant brand TARENTUM has reportedly closed or suspended operations at multiple locations in Shenzhen, Beijing, and Hangzhou [2] - TARENTUM was established in 2020, with its first store opening in Shenzhen, featuring a Greek-themed Western dining experience and unique store designs [2] - As of November 2023, TARENTUM had expanded to 12 locations, but by 2024, the number of stores began to decline [2] Group 2 - The parent company of TARENTUM was listed in the business anomaly directory by the Shenzhen Market Supervision Administration for failing to publicly disclose its annual report [3] - Industry analysis suggests that TARENTUM's struggles reflect a common issue in the influencer restaurant sector, which often prioritizes marketing over core operational competencies [3] - This focus on marketing has led to difficulties in retaining customers and increasing repeat purchases, ultimately resulting in the brand's decline [3]