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云贵川Bistro漂亮饭,人均300没有回头客
36氪· 2025-08-26 00:19
以下文章来源于IC实验室 ,作者IC实验室 IC实验室 . 来源| IC实验室(ID:InsightPlusClub) 封面来源 | Pixabay 这几年突然多了很多高端精致的「云贵川bistro」餐厅。 这些餐厅都有一些共性,首先名称里,必须是「山」、「野」、「果」、「云」这几个字排列组合,什么「野果」、「山野」、「云山」、都已经用烂了。 另外,店名一般会以一个bistro收尾,突出一个土洋结合。 门头装修,主打一个自 然森系 。招牌必须是大地色或者暗绿色,装修必须是原木风加民族风。而且哪怕开在商场里,门口也要摆上露营椅,搭配草垛和绿 植,让你身在城市,也能幻想自己心在山野。 然后就是菜色,既然是云贵川定位,那包浆豆腐、酸汤锅之类的,都属于基础操作。调味不会给你直接用榨好的木姜子油,而是拿着一整根木姜子给你现 削。普通人闻之色变的折耳根,在这里既不是凉拌菜,也不是做蘸料,而是要和奶茶组队。 另外就是土洋结合,什么云南菌子配酸面包,冰淇淋包谷粑粑,猎奇度和视觉张力拉满,配合扎染布艺背景,配暖黄灯光,好吃不好吃另说,发到小红书抖 音,那绝对出片,绝对点赞量蹭蹭蹭往上跳。 那么为什么「云贵川bistro」,突然 ...
多平台社交账号已停更!网红餐厅品牌TARENTUM萄木多家门店被曝关闭
Xi Niu Cai Jing· 2025-06-16 08:59
Group 1 - The popular restaurant brand TARENTUM has reportedly closed or suspended operations at multiple locations in Shenzhen, Beijing, and Hangzhou [2] - TARENTUM was established in 2020, with its first store opening in Shenzhen, featuring a Greek-themed Western dining experience and unique store designs [2] - As of November 2023, TARENTUM had expanded to 12 locations, but by 2024, the number of stores began to decline [2] Group 2 - The parent company of TARENTUM was listed in the business anomaly directory by the Shenzhen Market Supervision Administration for failing to publicly disclose its annual report [3] - Industry analysis suggests that TARENTUM's struggles reflect a common issue in the influencer restaurant sector, which often prioritizes marketing over core operational competencies [3] - This focus on marketing has led to difficulties in retaining customers and increasing repeat purchases, ultimately resulting in the brand's decline [3]
门店全关,知名网红餐饮品牌倒下了
虎嗅APP· 2025-06-03 13:52
Group 1 - The article discusses the complete closure of the popular restaurant brand TARENTUM, also known as "萄木," in Shenzhen, marking its exit from the market [1][10] - TARENTUM was established in 2020 in Shenzhen and quickly gained popularity by offering a unique dining experience with a Greek theme and extended operating hours [4][5] - Despite initial success and expansion to multiple cities, the brand faced significant challenges leading to a rapid decline in its presence, with all locations now closed [8][10] Group 2 - The brand's downfall is attributed to high prices and low perceived value, with many customers expressing dissatisfaction regarding the quality of food and service [12][13] - TARENTUM's pricing strategy was criticized, with items like sandwiches priced over 100 yuan and other dishes deemed overpriced compared to their quality [13] - The article highlights a common issue among trendy restaurants, where the focus on ambiance and marketing overshadowed the importance of product quality and customer service [15][16] Group 3 - The changing consumer behavior, with a shift towards valuing food quality and dining efficiency, has contributed to the decline of TARENTUM and similar brands [16][17] - The competitive landscape has intensified, with TARENTUM unable to compete with established chain restaurants and affordable local dining options [17]
门店全关,知名网红餐饮品牌倒下了
Hu Xiu· 2025-06-03 07:36
Group 1 - The article discusses the downfall of the Greek-style restaurant brand, Taomu, which has faced significant challenges leading to its closure [1][14]. - Taomu was established in Shenzhen in 2020 and quickly gained popularity due to its unique offerings and diverse dining experiences [2][3]. - The brand expanded rapidly, opening 12 locations across various cities, with half of them in Shenzhen, showcasing its initial market appeal [5][6]. Group 2 - By early 2024, Taomu began to close locations, reducing its number of stores from 12 to 9, with several key outlets disappearing from its portfolio [8][11]. - As of November 2024, all of Taomu's locations had shut down, marking the end of its once-prominent presence in the restaurant industry [13]. - The brand's decline is attributed to high prices and poor value for money, leading to negative consumer feedback regarding its food quality and service [14][15]. Group 3 - Taomu's focus on marketing and ambiance over core operational aspects like product quality and service ultimately contributed to its failure [20][22]. - The changing consumer landscape, with a shift towards valuing food quality and dining efficiency, further exacerbated Taomu's challenges [22][23]. - The brand struggled to compete with both established chain restaurants and affordable local dining options, leading to its inevitable exit from the market [23].
猪圈爆改咖啡店,年轻人抢着打卡
36氪· 2025-03-03 12:17
Core Viewpoint - The rise of "pigsty coffee" in rural areas has captured the interest of young consumers, transforming abandoned pigsties into trendy coffee shops that blend rustic charm with modern café culture [1][5][6]. Group 1: Popularity and Consumer Engagement - "Pigsty coffee" has gained significant traction on social media, with over 10,000 related posts on Xiaohongshu and more than 80 million views on Douyin [4]. - The unique concept appeals to young people's curiosity for unconventional experiences, particularly the juxtaposition of "pig" elements in a coffee shop setting [5][6]. - Many of these coffee shops incorporate pig-themed products, with average consumer spending around 35 yuan [7]. Group 2: Location and Market Trends - Most "pigsty coffee" shops are located in rural areas or near tourist attractions, distancing themselves from city centers [10]. - The popularity of rural tourism has contributed to the success of these establishments, with a reported 12.45 billion domestic tourist visits in 2024, marking a 9.9% increase year-on-year [9]. Group 3: Challenges and Market Saturation - Despite current popularity, "pigsty coffee" faces challenges such as inconsistent customer flow and competition from an increasing number of similar establishments [16][17]. - As of 2024, there are over 44,000 coffee shops in rural areas, with significant competition emerging from both new entrants and established brands like Starbucks [18]. - The sustainability of "pigsty coffee" will depend on their ability to maintain customer interest and compete against larger brands in the market [19].