Core Insights - The article highlights the recognition of Wang Xiaolu, a national snack brand, as one of the 21 high-growth innovative companies for 2025 by "China Entrepreneur" magazine, showcasing its exceptional growth, product innovation, and sustainable business model [1][3]. Company Performance - Wang Xiaolu has achieved the highest sales in the national market for its signature product, the tiger skin chicken feet, for six consecutive years and has maintained the top position in the snack category for three years [3]. - The company has expanded its product line by introducing new items such as soup-flavored boneless chicken feet and traditional marinated duck feet, which have become strong growth drivers alongside its flagship product [3]. Marketing Strategy - Wang Xiaolu has effectively targeted the "binge-watching" leisure scene through scenario-based marketing, enhancing brand recognition and preference in the snack market [6]. - The brand has strengthened its online presence on platforms like Tmall, JD, and Pinduoduo, while also focusing on emerging platforms like Douyin, leading to a significant increase in sales [6]. Financial Growth - In the first half of 2025, Wang Xiaolu maintained a high growth rate of approximately 50% month-over-month [6]. - During the 618 shopping festival, the GMV on Douyin exceeded 50 million, marking a 427% year-on-year increase, and the company achieved a historical high in order volume in July, with an overall growth of 51.2% [6]. - The company’s strategic channels, particularly Douyin and its direct sales system, saw remarkable growth rates of 242.5% and 124.5%, respectively [6].