张亮始终坚守"食材新鲜是底线" 的原则，建立了覆盖全国的供应链网络，每日输送新鲜蔬菜、肉类和豆制品，确保每一份麻辣烫都原汁原味。品牌创新 推出 "骨汤麻辣烫"，以慢火熬制的骨汤替代传统汤底，既保留了食材的本味，又增添了营养元素，契合现代人的健康饮食需求。从选菜、称重到煮制， 全程透明化操作，让消费者吃得放心。多年来，张亮坚持高性价比路线，丰俭由人的消费模式，让不同群体都能享受到热气腾腾的美食。一碗麻辣烫，承 载的不仅是多元的味道，更是品牌对民生需求的洞察，是平凡日子里最实在的烟火温度。 "人间烟火气，最抚凡人心。" 从街头巷尾的炊烟袅袅到连锁门店的热气蒸腾，从家常小食到异国飘香，食物始终承载着中国人最朴素的情感与最鲜活的 生活图景。新华网联合大窑饮品推出的《烟火里的中国》栏目，正是以味道为媒，以品牌为镜，深入餐饮行业的肌理，探寻那些在烟火氤氲中生长的品牌 故事，见证中国餐饮在坚守与创新中焕发的蓬勃生机。 蛙来哒：一口牛蛙，领跑细分赛道 在中式餐饮的细分赛道中，蛙来哒用十四年时间，将一只牛蛙做成了现象级单品。2010 年，蛙来哒在长沙开出第一家门店，打破传统烹饪局限，首创紫 苏味牛蛙干锅，以独特的香气和鲜嫩口感 ...

今天分享的是：2025年零食行业消费趋势洞察 报告共计：31页 零食行业步入"情绪价值"时代：健康、社交与地域特色成消费新引擎 近日，一份来自行业机构的《2025年零食消费趋势洞察》报告揭示，中国零食市场正经历一场深刻变革。行业规模持续稳步增长，消费驱动力已从传统的饱 腹解馋，全面转向健康化、个性化与场景化。消费者，尤其是占比超七成的年轻群体，展现出"理性健康"与"解压悦己"并重的复合型特征，推动零食角色从 单纯食品升级为承载情绪与社交功能的重要载体。 健康与口感并重，成分与场景成选购关键 报告指出，消费者在选择零食时，口感口味、零食成分和食用场景是最受关注的三大要素。低糖、低脂、低卡、高蛋白、清洁配料等健康关键词热度攀升， 显示消费者对"精准营养"的需求日益凸显。同时，消费场景极大丰富，从日常休闲、办公室解压，延伸至深夜追剧、户外露营、旅行伴手礼等多元情境。零 食不仅满足味蕾，更成为适配不同生活时刻的"场景解决方案"。值得注意的是，"情绪价值"驱动显著，专为缓解压力、焦虑、提供治愈感而设计的零食需求 激增，相关社媒内容热度暴涨。 地域风物与社交共创，赋能产品新生命 地方特色零食正借助文化认同和国潮风范焕发新 ...

Core Points - The Enshi Prefecture Market Supervision Administration conducted food safety supervision and sampling inspections from October 13 to October 26, 2025, completing a total of 114 batches, with 112 passing inspections and 2 failing [1]. Summary by Category Inspection Results - A total of 114 batches were inspected, with 112 passing and 2 failing [1]. - The specific details of the failed inspections are provided in attachments [1]. Non-compliant Products - Two batches were found to be non-compliant, with specific issues related to pesticide residues exceeding the allowable limits: - One product contained 0.22 mg/kg of benzimidazole, exceeding the standard limit of 0.2 mg/kg [1]. - Another product contained 0.13 mg/kg of azoxystrobin, exceeding the standard limit of 0.05 mg/kg [1]. Compliance Information - The majority of the inspected products were compliant, indicating a high level of food safety adherence in the region [1].

Group 1 - The core viewpoint of the report indicates that the Chinese snack market will continue to grow positively in 2024, driven by health, personalization, and scenario-based consumption, with a shift from "satiation needs" to "emotional value" and "social attributes" [1][5][29] - Young consumers account for over 70% of the market, showing a preference for ingredients and nutrition while also being willing to pay for emotional appeal, aesthetics, and IP collaborations [1][5][29] - The optimistic outlook for the snack industry includes key segments such as nuts, meat snacks, and baked goods, with mixed nuts remaining a focus despite a decline in social media heat [1][5][19] Group 2 - Consumer demand is distinctly segmented into three categories: stress relief, novelty seeking, and healthy light snacks, with workplace individuals and students showing different preferences [2][31] - Key purchasing considerations for consumers include taste, snack ingredients, and consumption scenarios, with home, late-night, travel, and binge-watching being significant contexts for consumption [2][34] - Regional specialty snacks are gaining traction through "culture + innovation," while health snacks are shifting from "quantity control" to "precise nutrition," with low-calorie, low-GI, and high-protein products seeing a surge in popularity [2][5][29] Group 3 - Marketing trends show that Xiaohongshu has become a primary platform for commercial investment, with growth in both investment amounts and content output, while Douyin's investment has decreased [2][5][29] - Brands are adopting a "health + scenario + word-of-mouth" strategy to effectively reach target audiences, with leading brands like Wei Long, Lay's, Oreo, and Three Squirrels excelling in social media engagement [2][5][29] - The social media volume for snack recommendations and reviews has seen significant interaction, with Xiaohongshu's snack recommendation topic achieving 1.33 billion interactions, a 28% year-on-year increase [11][12][29]

Core Insights - The endorsement of national actress Yang Mi has led to an unprecedented sales surge for Wang Xiao Lu, with a reported 600%+ increase in daily GMV on Tmall and a 340%+ year-on-year increase on Douyin [1][10] - The brand's marketing strategy includes leveraging Yang Mi's influence through social media campaigns and targeted advertising in popular dramas, enhancing sales across multiple e-commerce platforms [1][7] Group 1: Sales Performance - Wang Xiao Lu's Tmall flagship store achieved a daily GMV growth of over 600% on the day of the endorsement announcement, ranking first in the meat snack category [1] - On Douyin, the brand set a historical record for daily GMV, with a year-on-year increase of 340% and securing the second position in the snack category [1] - The brand has also seen strong performance on other e-commerce platforms like JD and Pinduoduo, contributing to a robust sales growth trajectory [1] Group 2: Marketing Strategy - The marketing campaign features a co-created advertisement with Yang Mi, emphasizing product characteristics such as "easy to eat," "large and meaty," and "variety of flavors," which directly drives sales on Tmall and Douyin [1] - Wang Xiao Lu is actively engaging with consumers through limited edition gift boxes and promotional activities, receiving positive feedback on social media platforms like Weibo and Xiaohongshu [3] Group 3: Offline Advertising and Promotions - A nationwide offline advertising campaign has been launched, featuring Yang Mi's endorsement across 11 key business districts in 8 cities, enhancing brand visibility [5] - The brand is revamping its in-store displays and launching themed stores and promotional activities in collaboration with major snack channels, aiming to create a buzz in the market [7] Group 4: Future Outlook - With a strong channel system and innovative product launches, Wang Xiao Lu is expected to continue its impressive growth in the second half of the year, bolstered by Yang Mi's national influence [10]

Core Viewpoint - The well-known hotpot brand "Zhu Guangyu Hotpot Restaurant" has suspended operations at all its stores in Changsha due to issues faced by its franchisee, which has affected the normal operation of the brand in that region [2][4]. Summary by Sections Company Operations - Zhu Guangyu Hotpot announced that the suspension of operations is related to a franchisee that joined the brand in 2023, operating five self-managed stores in Changsha. Prior to the suspension, these stores were performing well [2]. - The franchisee has faced investment issues in non-catering projects, leading to a temporary financial strain that impacted the hotpot restaurant's operations [4]. - The brand maintains that the overall business is performing well, with over 200 stores nationwide continuing to operate normally and not affected by this incident [4][5]. Franchisee Situation - The franchisee has provided a formal explanation detailing the financial difficulties caused by failed investments in non-catering projects, and has accepted full legal and financial responsibility for the suspension of operations [4]. - Despite the challenges faced by the franchisee, Zhu Guangyu Hotpot is committed to supporting its partners within legal frameworks to minimize losses and resolve outstanding issues [4]. Brand Recognition and Expansion - Zhu Guangyu Hotpot is recognized as a popular brand, often referred to as the "Chongqing Hotpot Queue King" and has gained significant attention with over 200 locations across the country [5][8]. - The brand has rapidly expanded from 2022 to 2024, with a notable presence in second and third-tier cities, accounting for nearly 50% of its locations [8]. - As of August 15, 2025, Zhu Guangyu operates 224 stores, with a mix of direct and franchise operations, and has recently opened its first overseas store in Kuala Lumpur [8].

Core Viewpoint - The well-known hot pot brand "Zhu Guangyu Hot Pot Restaurant" has suspended all its stores in Changsha, raising concerns among customers and the public about the company's operational stability and management issues [1][2]. Group 1: Company Situation - All Changsha locations of "Zhu Guangyu Hot Pot" are currently closed, with reports suggesting that the owner may have fled, leading to customer complaints about prepaid cards [2]. - The brand has over 200 stores nationwide and is recognized as a phenomenon in the hot pot industry, often referred to as the "King of Queuing" and "Kaleidoscope of Hot Pot" [5][1]. - The company has taken over the affected stores in Hunan (excluding Chenzhou) and is managing the situation, including processing refunds for prepaid card members [2]. Group 2: Market Position and Expansion - "Zhu Guangyu Hot Pot" was established in 2020 and has rapidly expanded, serving nearly 6 million customers in three years, with innovative products like "Tiger Skin Chicken Claw" and "Smash Lemon Tea" gaining popularity [4]. - The brand's strategy focuses on internet-driven operations rather than traditional restaurant logic, emphasizing the importance of the marketing department in understanding consumer preferences [4]. - As of 2024, the brand has opened over 200 stores across 31 provinces, with nearly 50% located in second and third-tier cities, and has also launched its first overseas store in Kuala Lumpur [4]. Group 3: Industry Challenges - The hot pot industry is highly competitive, with many entrants and a high degree of product homogeneity, leading to significant challenges and market consolidation [10]. - A report indicates that high-end hot pot, low-quality small hot pot brands, and inexperienced entrants are particularly vulnerable to closures [12]. - Price wars are intensifying within the industry, with over 70% of Chongqing hot pot restaurants now priced between 50-120 yuan, and a shift towards exploring local ingredients and smaller community stores is emerging as a new trend [13].

Core Viewpoint - Wang Xiaolu has achieved remarkable growth in the snack industry, particularly with its tiger skin chicken feet, which has sold over 1.2 billion bags and maintained the top sales position for six consecutive years in China [1][2]. Group 1: Growth Strategy - The company adopted a central kitchen and pre-packaging model, leveraging internet traffic to achieve significant sales in the early stages [6][7]. - After facing challenges, the company pivoted to focus on tiger skin chicken feet, which led to rapid growth, especially with the rise of live streaming and e-commerce platforms [9][10]. - The establishment of a physical sales system contributed to the company's status as one of the fastest-growing companies in the offline food category [10][11]. Group 2: Product Focus and Innovation - The decision to focus on tiger skin chicken feet was based on market research indicating high consumer interest and a lack of leading brands in this category [18][24]. - The company emphasizes the importance of high repurchase rates and low customer acquisition costs as key indicators of a successful product [30][31]. - Continuous product innovation, such as improving taste and convenience, is crucial for maintaining customer loyalty and satisfaction [49][51]. Group 3: Brand and Market Positioning - The company aims to become a brand expert in the tiger skin chicken feet category, focusing on user engagement and targeted marketing strategies [44][46]. - Brand penetration rates are currently low, indicating significant growth potential through enhanced marketing efforts and strategic partnerships [54][56]. - The company is committed to building a strong brand identity that resonates with consumers, aiming to provide not just food but also happiness and enjoyment [40][42]. Group 4: Operational Excellence - The company prioritizes data-driven decision-making to manage product, brand, and channel performance effectively [47][58]. - A focus on operational efficiency and cost management is essential for sustaining growth and profitability in a competitive market [74][76]. - The company recognizes the importance of a robust distribution network, particularly in underdeveloped markets, to expand its reach and sales [58][87].

Company Overview - "Zhu Guangyu Hotpot" has recently suspended all its stores in Changsha, which has sparked discussions online, with some speculating that the owner has fled [1][3] - The brand is known as a "phenomenal internet celebrity brand" and has over 200 locations nationwide, with a significant presence in second and third-tier cities [6][13] - The company has been recognized for its innovative products and marketing strategies, attracting nearly 6 million customers in three years [5][6] Current Situation - All stores in the Hunan region, except for Chenzhou, are currently closed, and the company has taken over the affected locations to manage operations [2][3] - The affected stores' contact numbers are no longer reachable, and the reopening timeline will be announced officially [3] - Customers who have prepaid for services will be refunded in an orderly manner, as the company holds a deposit from the involved franchisee [3] Industry Context - The hotpot industry is facing increased competition and a "cooling down" phase, with many brands experiencing closures [13][15] - High-end hotpot and low-quality, low-cost hotpot brands are particularly vulnerable, as the market becomes saturated and competitive [15] - The industry is seeing a shift towards lower price points, with over 70% of Chongqing hotpot stores now priced between 50-120 yuan, indicating a trend towards affordability [15]

Core Points - The well-known hot pot brand "Zhu Guangyu Hot Pot Restaurant" has suspended operations at all its locations in Changsha, leading to speculation about the owner's potential disappearance and concerns from customers who have prepaid for services [1][2][4] - The brand has over 200 locations nationwide and is recognized as a phenomenon in the hot pot industry, often referred to as the "King of Queues" and "Kaleidoscope of Hot Pot" [1][5][12] Company Summary - "Zhu Guangyu Hot Pot Restaurant" was established in 2020 and has gained popularity by integrating high-quality tea drinks and desserts with traditional Chongqing hot pot elements [5] - The brand has served nearly 6 million customers in three years, with innovative products like "Tiger Skin Chicken Feet" and "Smash Lemon Tea" becoming bestsellers [5] - The company has rapidly expanded, opening over 200 locations across 31 provinces, with nearly 50% of its outlets in second- and third-tier cities [5][12] Industry Summary - The hot pot industry is facing a "cooling down" phase, with intense competition and a high rate of business closures, particularly among high-end and low-quality brands [12][14] - A report indicates that over 70% of Chongqing hot pot restaurants are concentrated in the price range of 50 to 120 yuan, with a notable increase in the number of establishments offering lower price points [14] - Emerging hot pot varieties, such as Guizhou sour soup and Yunnan hot pot, are further squeezing the market for traditional Sichuan and Chongqing hot pots, prompting some brands to explore overseas expansion and franchise models [14]