近日，知名火锅品牌"朱光玉火锅馆"被曝长沙所有门店暂停营业。这家火锅店被誉为"重庆火锅排队王""火锅界的万花筒"，目前已在全国开 出200多家门店，系现象级网红品牌。 01 总部已接管涉事门店 据蓝鲸新闻报道，"朱光玉火锅馆"长沙门店集体闭店一事引发网友讨论，有评论称"老板已跑路"，还有网友表示在涉事门店充值了储蓄卡。 点评平台显示， "朱光玉火锅"在长沙共有5家门店，目前均显示暂停营业/尚未开业。 目前前述门店的联系电话均已无法拨通。记者从朱光玉品牌方了解到，目前湖南片区（除郴州外）的门店均暂停营业，受代理影响目前由公 司接管，重新开业时间以官方通知为准。长沙门店暂时停业不影响其他地区门店的运营。涉事代理在公司留有保证金，公司可以为充卡会员 有序处理退款。 另外，据潇湘晨报报道，8月20日中午，记者来到德思勤城市广场，一楼服务台工作人员告诉记者，朱光玉火锅位于商场L4，但只有围挡并 未开业过，记者询问围挡是什么时候立起来的，工作人员表示不知情。 2022-2024年，朱光玉扩张迅速，目前已在全国31个省份开出超200家门店，其中二 三线城市分布占比近50%。今年5月，朱光玉海外首 店正式登陆吉隆坡。 朱光玉 ...

Core Viewpoint - Wang Xiaolu has achieved remarkable growth in the snack industry, particularly with its tiger skin chicken feet, which has sold over 1.2 billion bags and maintained the top sales position for six consecutive years in China [1][2]. Group 1: Growth Strategy - The company adopted a central kitchen and pre-packaging model, leveraging internet traffic to achieve significant sales in the early stages [6][7]. - After facing challenges, the company pivoted to focus on tiger skin chicken feet, which led to rapid growth, especially with the rise of live streaming and e-commerce platforms [9][10]. - The establishment of a physical sales system contributed to the company's status as one of the fastest-growing companies in the offline food category [10][11]. Group 2: Product Focus and Innovation - The decision to focus on tiger skin chicken feet was based on market research indicating high consumer interest and a lack of leading brands in this category [18][24]. - The company emphasizes the importance of high repurchase rates and low customer acquisition costs as key indicators of a successful product [30][31]. - Continuous product innovation, such as improving taste and convenience, is crucial for maintaining customer loyalty and satisfaction [49][51]. Group 3: Brand and Market Positioning - The company aims to become a brand expert in the tiger skin chicken feet category, focusing on user engagement and targeted marketing strategies [44][46]. - Brand penetration rates are currently low, indicating significant growth potential through enhanced marketing efforts and strategic partnerships [54][56]. - The company is committed to building a strong brand identity that resonates with consumers, aiming to provide not just food but also happiness and enjoyment [40][42]. Group 4: Operational Excellence - The company prioritizes data-driven decision-making to manage product, brand, and channel performance effectively [47][58]. - A focus on operational efficiency and cost management is essential for sustaining growth and profitability in a competitive market [74][76]. - The company recognizes the importance of a robust distribution network, particularly in underdeveloped markets, to expand its reach and sales [58][87].

截至2025年，《中国企业家》"年度21家高成长性创新公司"评选已连续发布25载，是国内极具公信力的 商业榜单之一。该榜单由知名投资人联袂推荐，以企业创新力、成长性及商业模式可持续性为核心维 度，旨在发掘并表彰代表中国未来商业力量的"鲨鱼苗"。截至目前，已有超500+公司先后成为"未来之 星"，腾讯、百度、小米、美团、小红书等当今行业巨头均曾登榜。本年度入围企业覆盖人工智能、机 器人、生物医药、食品餐饮等多个高潜力赛道。 王小卤的入选，源于其将中华卤味与现代零食消费需求深度融合的传承与创新。自2019年虎皮凤爪超级 大单品引爆市场以来，王小卤已连续六年全国虎皮凤爪销售额第一、连续三年全国凤爪零食销售额第 一。不仅在持续精进经典口味的基础上聚焦大单品战略不断深化，王小卤积极探索产品创新边界，融合 地域风味推出中华地道卤系列虎皮凤爪；并拓展品类边界，推出带汤去骨凤爪、预包装去骨凤爪、老卤 凤爪、老卤鸭掌等潜力新品。其中，红油虎皮凤爪与带汤去骨凤爪两款产品深受消费者喜爱，成为继虎 皮凤爪后强劲的新增长引擎。 近日，经济日报社旗下《中国企业家》杂志公布2025年度21家高成长性创新公司评选名单。国民卤味零 食品牌王小 ...

本文字数：1483，阅读时长大约3分钟 近日，知名火锅品牌"朱光玉火锅馆"被曝长沙所有门店暂停营业。这家火锅店被誉"重庆火锅排队 王""火锅界的万花筒"，目前已在全国开出200多家门店，系现象级网红品牌。 2025.08.20 "朱光玉火锅馆"长沙门店集体闭店一事引发网友讨论，有评论称"老板已跑路"，还有网友表示在涉事门 店充值储蓄卡。点评平台显示，"朱光玉火锅"在长沙共有5家门店，目前均显示暂停营业/尚未开业。 据蓝鲸新闻，目前前述门店的联系电话均已无法拨通。另据朱光玉品牌方，目前湖南片区（除郴州外） 的门店均暂停营业，受代理影响目前由公司接管，重新开业时间以官方通知为准。长沙门店暂时停业不 影响其他地区门店的运营。涉事代理在公司留有保证金，公司可以为充卡会员有序处理退款。 爱企查App显示，朱光玉火锅关联公司重庆朱光玉餐饮管理有限公司成立于2020年6月，法定代表人为 梁熙桐，注册资本50万元人民币，经营范围包括餐饮服务、食品经营、食品互联网销售等，由李登飞、 梁熙桐、成都燚鼎发供应链管理有限公司、成都非常有食品科技有限公司共同持股。商标信息显示，该 公司已成功注册"朱光玉""光玉""光玉茶馆"等商标。 ...

2025.08. 20 本文字数：1483，阅读时长大约3分钟 近日，知名火锅品牌"朱光玉火锅馆"被曝长沙所有门店暂停营业。这家火锅店被誉"重庆火锅排队 王""火锅界的万花筒"，目前已在全国开出200多家门店，系现象级网红品牌。 2022-2024年，朱光玉扩张迅速， 目前已在全国31个省份开出超200家门店，其中二三线城市分 布占比近50% 。今年5月，朱光玉海外首店正式登陆吉隆坡。 作为标准化程度较高的品牌，火锅向来颇受创业和投资者青睐。但一方面因为入局者众多、产品同质 化程度高，行业竞争和洗牌同样残酷。 窄门餐眼显示，火锅品类近一年新开店超17万家，但净增长-1.9万家，这说明在过去一年里有近20 万家火锅店出局。 "朱光玉火锅馆"长沙门店集体闭店一事引发网友讨论，有评论称"老板已跑路"，还有网友表示在涉 事门店充值储蓄卡。点评平台显示， "朱光玉火锅"在长沙共有5家门店，目前均显示暂停营业/尚未 开业。 | 朱光玉 | 的图 | | | | | | | --- | --- | --- | --- | --- | --- | --- | | 外卖 | Al搜 | 商户 | 团购 | 用户 | | | | ...

Core Viewpoint - The company is expected to achieve significant revenue and profit growth in the first half of 2025, driven by strong product innovation and expansion in various sales channels [1][2]. Group 1: Financial Performance - For H1 2025, the company anticipates revenue between 746-798 million yuan, representing a year-on-year increase of 40.91%-50.77% [1]. - The expected net profit attributable to shareholders is projected to be between 105-112 million yuan, reflecting a year-on-year growth of 37.91%-47.57% [1]. - The company forecasts Q2 2025 revenue of 363-415 million yuan, with a year-on-year increase of 42.71%-63.24% [1]. Group 2: Product Innovation and Market Expansion - The company has been actively expanding its product offerings in membership stores, introducing items like vegetarian gift packs and sour soup snacks, which are expected to contribute significantly to revenue in the second half of the year [1]. - The company is focusing on customized products to meet the growing demand from downstream channels, enhancing collaborations with snack wholesale systems and large supermarkets [1]. - Recent product development has accelerated, with new items such as chicken feet and tiger skin chicken feet being added to the existing lineup, although the current market penetration of these new products remains low [2]. Group 3: Long-term Growth Outlook - The company is positioned as a leader in the marinated chicken feet segment and is expected to continue expanding its product categories while embracing emerging sales channels [2]. - Revenue projections for 2025-2027 are estimated at 1.675 billion, 2.021 billion, and 2.426 billion yuan, with respective year-on-year growth rates of 41.66%, 20.67%, and 20.02% [2]. - The expected net profit for the same period is projected to be 219 million, 261 million, and 317 million yuan, with year-on-year growth rates of 39.36%, 19.24%, and 21.32% [2].

Group 1 - The core point of the article highlights the successful sales performance of Wang Xiaolu during the recent 618 shopping festival, driven by a simplified promotional mechanism that eliminated pre-sales and encouraged direct discounts [1] - Wang Xiaolu achieved a GMV of over 50 million on Douyin during the 618 event, marking a 427% increase compared to the previous year, and ranked in the top 3 for meat snack sales on the platform [1] - The brand experienced a sixfold increase in monthly sales on Douyin as of May 31, and also saw over 170% year-on-year growth on Pinduoduo, with total sales on Kuaishou surpassing the previous year's total in just five months [1] Group 2 - Wang Xiaolu's new product, the red oil tiger skin chicken feet, quickly gained popularity, achieving monthly sales exceeding 10 million on Douyin, becoming the fourth product from the brand to reach this milestone [4] - The brand's marketing strategy involved deep integration with popular dramas such as "Zhe Yao," "Cang Hai Chuan," and "Lin Jiang Xian," effectively using scene marketing to attract viewers and enhance brand visibility [4] - During the 618 event, iQIYI collaborated with brands for a themed live streaming event, featuring the director of "Lin Jiang Xian" and brand executives, which attracted significant online engagement with peak viewership reaching 10,000 [6] Group 3 - The diverse consumer trends are expected to drive varied sales strategies and product demands, with ongoing national subsidies and brand discounts continuing post-618 [9] - The market's desire for novelty will challenge brands like Wang Xiaolu to innovate in both product offerings and marketing strategies in the second half of the year [9]

Core Insights - The 34th Harbin International Economic and Trade Fair showcased local brands, particularly traditional "old brands" from Heilongjiang, emphasizing their cultural heritage and market vitality [1] - The exhibition featured a larger area than previous years, incorporating intangible cultural heritage (ICH) elements, with 20 enterprises participating across four categories: specialty foods, ICH crafts, dairy products, and soybean products [1] Company Highlights - **Yue Liang Ba Zhen** presented over 50 products, including a notable "roast chicken" recognized as a provincial intangible cultural heritage in 2024, made from free-range chickens and a secret herbal marinade [1] - The company is in talks with Xinjiang merchants to expand its market through regional collaboration [1] - **Lao Ding Feng**, a historic pastry brand, showcased various products including improved soft bread, which attracted significant consumer interest [3] - The company is developing a frozen dough series for traditional Chinese pastries, marking a first in this category [3] - **Qiu Lin Food**, established in 1900, highlighted four provincial ICH products and is expanding into e-commerce and outdoor dining [5] - The company produces over 300 products across nine categories, including traditional baked goods and beverages [5] - **Ha Rou Lian**, with a history dating back to 1913, continues to produce its signature red sausage, which is recognized as a provincial intangible cultural heritage [9] - The company has introduced frozen sausage products to meet modern consumer demands and is focusing on retail products appealing to younger demographics [11]

Group 1: Company Overview - Hongxiangji has been recognized by iiMedia Research for its market leadership, holding the title of "National Sales Champion in High-end Meat Jerky for 3 Consecutive Years" and "National Sales Champion in Beef Jerky for 10 Consecutive Years" [1][7] - The company has established itself as a modern food enterprise focusing on high-quality meat snacks since its founding in 1993, with a product range that includes pork, beef, soy products, and poultry [10][11] - Hongxiangji has developed a robust R&D system in collaboration with institutions like the Chinese Academy of Agricultural Sciences, focusing on low-fat, high-protein meat products [11] Group 2: Market Dynamics - The leisure food industry in China is projected to reach a market size of 12,378 billion yuan by 2027, driven by increasing consumer demand for quality and variety [4] - The industry is experiencing intensified competition characterized by homogenization, price wars, and the emergence of new brands, leading to significant pressure on many snack companies [7][10] - As the market shifts from incremental growth to stock competition, brands must adapt to the evolving preferences of younger consumers, emphasizing the need for differentiation [7][10] Group 3: Strategic Initiatives - Hongxiangji employs a multi-channel strategy, integrating offline, online, and overseas marketing to create a comprehensive global sales network [13] - The company has successfully penetrated various sales channels, including traditional supermarkets and new retail formats, while also expanding into Southeast Asian markets [13] - By leveraging technological innovation and cultural creativity, Hongxiangji aims to build a competitive edge in the rapidly evolving leisure food market [13]

登录新浪财经APP 搜索【信披】查看更多考评等级 出品：新浪财经上市公司研究院 作者：浪头饮食/ 郝显 继2024年收入下滑之后，今年一季度绝味食品（维权）收入再度大幅下滑。据公开信息，2024年公司在 大量关店，这说明门店数量扩张带动收入增长的逻辑不再有效。 目前行业整体面临较大经营压力，卤味食品作为可选消费品，一直被消费者吐槽"越来越贵"。在主业失 守的情况下，绝味食品近几年不断布局的多元化投资不仅未能分散风险，反而出现大额减值，直接降低 净利润。 绝味食品遭遇了什么？ 4月9日晚间，绝味食品发布了2024年年报和一季报，2024年营业收入62.57亿元，同比下滑13.84%，今 年一季度收入再度下滑11.47%，这还是2011年以来首次营收下滑。而从净利润来看，绝味食品2022年 就进入下行通道，从最高9.81亿元下滑至去年的2.27亿元。 背后是门店数量的下滑，2024年中报披露门店数量为14969家，相比上年底减少981家。年报中一反常态 未披露门店一数据，而根据窄门餐眼的数据，其在营门店数量为12428家，这或许意味着下半年公司在 加速关店。 股价反映了公司的业绩趋势，从2021年2月到现在，绝味 ...