Core Viewpoint - The competition in the infant diaper market is intensifying, with Procter & Gamble's brand Pampers launching the world's first "buttock protection level" diaper, also known as "similar to fetal fat diaper," which aims to meet the diverse needs of consumers [7][8]. Group 1: Product Innovation - Pampers has introduced a new diaper that incorporates a fetal fat essence, inspired by the natural protection babies receive in the womb, providing a barrier for the skin [7]. - The new product features Pampers' Air-Max technology, enhancing breathability by 60% and emphasizing dryness and comfort with an upgraded 3D quick-dry absorption core [7][8]. Group 2: Market Trends - The Chinese infant diaper market is projected to reach approximately 41.2 billion yuan by 2025, showing a year-on-year decline of 3.2% [8]. - The average price of a single diaper has surpassed 3.2 yuan, reflecting a 42% increase compared to 2020, indicating a trend towards premium and functional products [8]. Group 3: Competitive Landscape - The diaper market is characterized by high competition, with leading brands focusing on differentiation to capture market share [9]. - Pampers has established a "Buttock Research Center" to integrate academic and research advantages, enhancing its focus on infant care [9]. Group 4: Supply Chain and Quality Assurance - Pampers' factory in Guangzhou has been recognized as a "lighthouse factory," utilizing fully automated production to ensure high-quality diapers with precise traceability [9].