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张裕A:公司在定位、营销等方面肯定存在着不足之处,会尽快扭转业绩下滑
Cai Jing Wang· 2025-05-15 08:41
Core Viewpoint - The company acknowledges challenges in achieving expected performance due to a global industry downturn and emphasizes the need for strategic review and improvement in various aspects of its operations [1][2]. Group 1: Company Performance and Strategy - The company implemented equity incentives to motivate key personnel for better performance, but results have not met expectations due to global industry adjustments [1]. - Management is committed to regularly reviewing strategies, marketing, and positioning to identify areas for improvement, acknowledging past shortcomings that contributed to declining performance [1]. - The company is optimistic about achieving 1 billion RMB in revenue from overseas wineries, despite current challenges, and plans to enhance sales in both domestic and international markets [1]. Group 2: Market Dynamics and Product Strategy - The company has taken measures to address performance declines, including refining the sales structure, launching low-alcohol products, and focusing on key urban markets [2]. - The impact of imported wines is recognized, and the company aims to produce quality products that meet consumer preferences while ensuring effective marketing strategies [2]. - The company maintains a cautious but optimistic outlook on the domestic wine market, believing in its long-term growth potential despite current challenges [2]. Group 3: Distribution Channels - The company is actively working to improve its presence in offline retail channels and has no plans to abandon these distribution avenues [3].