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苹果(AAPL.US)时隔十余年重登全球手机王座 击败老劲敌三星
Zhi Tong Cai Jing· 2025-11-26 02:20
Group 1 - Apple is set to reclaim its title as the world's largest smartphone manufacturer after over a decade, driven by the successful launch of the iPhone 17 series and a wave of consumer upgrades [1] - The iPhone 17 series has seen significant success in both the U.S. and China, contributing to double-digit year-on-year growth in these key markets [1] - The easing of U.S.-China trade tensions and the depreciation of the dollar have boosted purchasing power in emerging markets, benefiting Apple [1] Group 2 - Counterpoint Research forecasts that Apple's iPhone shipments will grow by 10% in 2025, while Samsung's growth is projected at only 4.6% [1] - The global smartphone market is expected to grow by 3.3% in 2025, with Apple anticipated to capture a 19.4% market share, marking its first return to the top since 2011 [1] - The current upgrade cycle is reaching a turning point, with many consumers who purchased smartphones during the pandemic now entering the upgrade phase [2] Group 3 - An estimated 358 million second-hand iPhones are expected to be sold between 2023 and the second quarter of 2025, with these users likely to upgrade to new iPhone models in the coming years [2] - Future trends indicate that Apple's leading position will continue, with the upcoming foldable iPhone and a budget version of the iPhone 17 expected to boost sales [2] - Counterpoint predicts that Apple will maintain its top position in smartphone sales at least until 2029, supported by these favorable factors [2] Group 4 - Apple reported sales growth exceeding expectations, with holiday quarter revenues projected to approach a historic record of $140 billion [3]