Workflow
平凉剪纸
icon
Search documents
非遗出海还需优化路径
Jing Ji Ri Bao· 2025-08-12 22:15
Core Viewpoint - Gansu Pingliang paper-cutting has been recognized as a key cultural export project by the Ministry of Commerce and other departments, marking a significant opportunity for sustainable cultural trade development [1] Group 1: Cultural Promotion and Communication - The first step in promoting intangible cultural heritage (ICH) abroad is to break communication barriers, necessitating the establishment of a team of cultural promoters with both depth and international perspective [2] - A special fund should be set up to support skilled ICH inheritors in showcasing their work internationally through demonstrations and teaching [2] - The creation of a professional overseas promotion team is essential for brand image building and international media relations, transforming complex cultural symbols into relatable narratives for audiences [2] Group 2: Industrialization and Product Development - The sustainable development of ICH requires a shift from individual craftsmanship to an industrial mindset, creating a modern ICH industry chain [3] - Innovations in design and the establishment of international design workshops are crucial for integrating ICH with foreign cultures, leading to the development of high-value products [3] - Standardization and scalability in production are necessary, alongside the introduction of smart devices to enhance efficiency while maintaining core craftsmanship [3] Group 3: Expanding Cultural Ecosystem - The success of the film "Huangfu Mi Acupuncture" at an international film festival highlights the potential for cultural products to reach broader audiences [4] - Continuous international outreach requires the establishment of self-sustaining market channels and the development of cultural IP to enhance global cultural exchange [4] - Collaborations with international brands can integrate ICH elements into global product lines, facilitating wider market penetration [4]