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规范网络交易平台向经营者收取佣金等行为(政策解读)
Ren Min Ri Bao· 2025-05-25 21:39
Core Viewpoint - The release of the "Guidelines for Compliance of Platform Charging Behavior (Draft for Comments)" aims to regulate the charging practices of platform enterprises, ensuring fairness, legality, and transparency in their fee structures [1][5]. Summary by Sections Reason for Establishing Guidelines - The rapid development of the platform economy in China involves millions of online operators and over 900 million consumers, making the healthy development of this sector crucial for overall economic prosperity. Issues such as complex fee structures and lack of transparency have been identified, necessitating the creation of these guidelines to enhance compliance and risk management [1]. Requirements for Compliance System - Platforms are required to implement a compliance management system that includes: 1. Establishing a compliance management organization and appointing personnel [2]. 2. Converting relevant laws and regulations into internal compliance systems with a dynamic update mechanism [2]. 3. Creating a mechanism for identifying and assessing unreasonable charging risks [2]. 4. Strengthening pre-approval mechanisms for changes in charging rules [2]. 5. Establishing training mechanisms to enhance compliance awareness among staff [2]. 6. Fostering a culture of compliance within the organization [2]. Transparency in Charging - Platforms must publicly disclose their charging rules, including: 1. Clear presentation of charging items and standards on the homepage [3]. 2. A requirement to solicit public opinion for any modifications to charging rules, with a minimum feedback period of seven days [3]. 3. Maintaining historical versions of charging rules for at least three years [3]. Prohibited Unreasonable Charges - The guidelines specify that platforms cannot impose certain unreasonable fees, including: 1. Duplicate charges or charges without corresponding services [3]. 2. Transferring costs that should be borne by the platform to operators [3]. 3. Forcing operators to purchase services or participate in promotions [3]. 4. Price discrimination among operators under similar conditions [3]. Positive Impact on Platform Economy - The introduction of these guidelines signifies an improvement in the regulatory framework for the platform economy, promoting self-regulation among enterprises and enhancing the protection of operators' rights. The guidelines encourage platforms to reduce operational burdens and ensure timely feedback on charging issues, fostering a harmonious ecosystem between platforms and operators [4][5].