Core Viewpoint - The high-end liquor market is entering a "Zodiac War" as companies prepare for the Spring Festival, with Gujinggongjiu leading the charge by launching the Year of the Horse commemorative liquor, marking its sixth consecutive year of Zodiac product releases, emphasizing its strategy of cultural and high-end positioning [2][3][12]. Group 1: Product Launch and Cultural Significance - Gujinggongjiu's Year of the Horse commemorative liquor is designed around the theme of "Dragon Horse Spirit," resonating with consumers' increasing demand for cultural value and quality [3][13]. - The product design moves away from traditional Zodiac representations, featuring a classic dragon motif and a bottle cap that abstractly depicts a horse, symbolizing success and opportunity [5][13]. Group 2: Quality and Craftsmanship - The quality of the Year of the Horse commemorative liquor is rooted in traditional brewing techniques, utilizing a historical Ming Dynasty cellar and a meticulous selection process that includes a 180-day fermentation period [7]. - A team of nine national-level judges ensures that each bottle meets high standards of flavor, taste, and aftertaste, reinforcing the brand's commitment to quality [7]. Group 3: Market Positioning and Value Proposition - The product is limited to 12,000 bottles, each with a unique identification number, targeting the growing market for liquor collectibles [9]. - It is positioned for three key consumption scenarios: as a gift for important guests, a New Year celebration item, and a collectible, thus appealing to the gift, social, and collectible markets [9][12]. Group 4: Industry Trends and Future Outlook - The Zodiac liquor market is evolving into a phase focused on "cultural depth" and "quality height," with Gujinggongjiu establishing a clear high-end product line over six years [12]. - The launch of the Year of the Horse commemorative liquor enhances Gujinggongjiu's product matrix in the high-end market, positioning it as a strong competitor in the upcoming Spring Festival [13].