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旅游业备战“春节档” 产业链上市公司各出奇招
Xin Hua Wang· 2025-08-12 05:47
Group 1 - The tourism industry is actively preparing for the upcoming Spring Festival, with listed companies implementing various strategies to attract tourists [1][2] - China Youth Travel Service (CYTS) is enhancing its offerings at its scenic spots, such as Wuzhen and Gubei Water Town, by introducing themed activities and special packages tailored for young people and families [1][2] - The travel agency, Zhongxin Tourism Group, is restructuring its hotel offerings to better accommodate family travelers by shifting from standard rooms to family suites and adjusting hotel locations [2] Group 2 - Hotel companies are also gearing up for the Spring Festival by innovating their dining options, with Shoulu Hotel planning to offer a variety of Chinese and Western New Year banquet packages [2] - Analysts view the proactive measures taken by the tourism industry as a sign of ongoing market demand and the potential for high-quality development within the sector [2] - Looking ahead to 2024, there are positive expectations for company performance due to the gradual recovery of inbound and outbound travel, with various segments of the tourism industry likely to benefit [3]