中新网银川2月24日电 (记者 于晶)2月24日，记者从宁夏回族自治区商务厅获悉，春节期间，宁夏围 绕"乐购新春"主题，通过政企联动、政策加码、场景创新等多重举措，有效激活了全域消费潜力，市场 呈现供需两旺、烟火气十足的火热态势。 据统计，春节期间宁夏重点监测的177家商贸企业累计实现零售总额8.3亿元，同比增长1.6%。其中，商 品零售额达7.6亿元，同比增长1.2%；餐饮市场尤为活跃，营业额达到6796.9万元，同比增长6.2%，显 示出节日消费的强大韧性与活力。 今年春节，宁夏消费市场的火热离不开政策的精准滴灌。以旧换新、消费券发放、有奖发票等政策红利 在节日期间集中释放，极大地提振了市民的消费意愿。受此带动，品质类商品销售增长显著，其中食品 类销售额同比增长3.4%，家用电器类同比增长15.2%，通讯器材类更是同比大涨18.0%，反映出消费者 对品质生活的追求正成为节日消费的新主流。 春节期间，宁夏五市同频共振，各展所长，全域消费潜力被充分激活。银川市将民俗与美食深度融合， 打造舌尖上的年味；石嘴山市推出"非遗+消费"沉浸式体验，让传统文化赋能商业；吴忠市通过社火巡 演带动人流，拉动周边消费；固原市精 ...

Group 1 - The tourism industry is actively preparing for the upcoming Spring Festival, with listed companies implementing various strategies to attract tourists [1][2] - China Youth Travel Service (CYTS) is enhancing its offerings at its scenic spots, such as Wuzhen and Gubei Water Town, by introducing themed activities and special packages tailored for young people and families [1][2] - The travel agency, Zhongxin Tourism Group, is restructuring its hotel offerings to better accommodate family travelers by shifting from standard rooms to family suites and adjusting hotel locations [2] Group 2 - Hotel companies are also gearing up for the Spring Festival by innovating their dining options, with Shoulu Hotel planning to offer a variety of Chinese and Western New Year banquet packages [2] - Analysts view the proactive measures taken by the tourism industry as a sign of ongoing market demand and the potential for high-quality development within the sector [2] - Looking ahead to 2024, there are positive expectations for company performance due to the gradual recovery of inbound and outbound travel, with various segments of the tourism industry likely to benefit [3]