Core Viewpoint - Several banks have announced adjustments to their account transaction SMS services, ceasing free SMS notifications for certain accounts, which has garnered significant attention [1][2] Group 1: Service Adjustments - Guangdong Huaxing Bank announced it will stop sending SMS notifications for transactions below 500 yuan starting September 16 [2] - Hubei Zhuqi Agricultural Commercial Bank will cease free SMS notifications for transactions below 100 yuan for certain customers starting September 16, 2025 [2] - China Bank has also adjusted its SMS notification threshold to 100 yuan for personal customers who previously enjoyed lifetime free SMS services, effective May 1, 2025 [2] Group 2: Digital Transformation - The adjustments reflect the banking industry's response to significant operational pressures and the acceleration of digital transformation [3] - Banks are facing challenges such as narrowing net interest margins and profitability pressures, necessitating cost reduction through refined operations [3] - The cumulative costs of SMS services, although low per transaction, represent a significant expense over time, prompting banks to optimize this service [3] Group 3: Service Upgrades - In conjunction with cost reduction, banks are focusing on enhancing online transaction notification services [4] - For instance, Guangdong Huaxing Bank allows customers to receive notifications through its WeChat public account or mobile app for transactions below 500 yuan [4] - Minsheng Bank has introduced an "App Instant Communication" service, providing real-time notifications for any transaction amount without charge [4] Group 4: Future Directions - The adjustments are seen as a necessary step towards embracing digital channels, which offer more real-time and comprehensive notifications compared to traditional SMS [5] - Banks are encouraged to transition from passive notifications to proactive services, enhancing customer experience through data integration and scenario embedding [5] - Five optimization paths for future digital service upgrades include implementing intelligent customer service systems, deepening data mining capabilities, integrating open banking interfaces, optimizing online processes, and enhancing cybersecurity measures [6]