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广发银行致力让老百姓更懂学金融、用金融、信金融
Xin Hua Wang· 2025-08-12 06:15
Core Viewpoint - Guangfa Bank is committed to implementing national policies and enhancing financial services for new citizens, focusing on high-quality economic development and addressing the needs of vulnerable groups [2][3][12] Group 1: Financial Services for New Citizens - Guangfa Bank has developed a retail financial service plan specifically for new citizens, targeting groups such as migrant workers, entrepreneurs, graduates, and elderly urban immigrants [2][3] - The bank has received the "Outstanding Service Institution for New Citizens" award for its efforts in improving financial services and addressing urgent needs [2] - A comprehensive suite of inclusive financial services has been launched, including enhanced credit supply, housing finance policies, and financial literacy initiatives [2][3] Group 2: Specialized Financial Service Packages - Guangfa Bank has created tailored financial service packages for different segments of new citizens, such as "New City Power" for job seekers and "New City Sunshine" for entrepreneurs [3][4] - The "New City Warmth" package focuses on the financial and non-financial needs of the elderly, providing support for social engagement and daily living [3] Group 3: Digital and Intelligent Services - The bank has launched the mobile banking 8.0 version, enhancing digital services and customer experience through a focus on smart, borderless, and inclusive service [9][10] - The "Wealth Number" platform has been introduced to provide clients with investment tools and financial education, promoting a comprehensive wealth management service [10] Group 4: Elderly and Special Needs Services - Guangfa Bank has implemented the "Silver Channel" for elderly customers, simplifying access to services and ensuring a more personalized experience [5][6] - The bank's mobile app has been redesigned to cater to elderly users, featuring easy navigation and large fonts for better accessibility [7][8] Group 5: Financial Education and Consumer Protection - Guangfa Bank emphasizes the importance of financial education, launching various digital initiatives to enhance consumer financial literacy [11][12] - The bank has conducted market research to tailor financial education programs for different demographics, including the elderly and new citizens [12][13]