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同花顺(300033):市场交投活跃驱动广告业务,预计一季报高增
KAIYUAN SECURITIES· 2026-03-11 02:45
Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is expected to achieve significant revenue growth driven by active market trading, with a projected revenue of 6.03 billion yuan in 2025, representing a year-on-year increase of 44% [5] - The net profit attributable to the parent company is forecasted to reach 4.35 billion yuan in 2026, reflecting a year-on-year growth of 36% [5] - The company's advertising business is highlighted as a key growth driver, benefiting from increased market activity and new account openings [6] Financial Summary - Revenue is projected to grow from 4.19 billion yuan in 2024 to 9.02 billion yuan in 2028, with year-on-year growth rates of 17.5%, 44.0%, 28.1%, 8.6%, and 7.4% respectively [8] - The net profit attributable to the parent company is expected to increase from 1.82 billion yuan in 2024 to 5.18 billion yuan in 2028, with year-on-year growth rates of 30.0%, 75.8%, 35.6%, 9.6%, and 8.8% respectively [8] - The gross margin is projected to improve from 44.7% in 2024 to 63.4% in 2028 [8] Business Segments - The company's revenue breakdown for 2025 includes value-added telecommunications at 1.95 billion yuan (up 21%), advertising internet promotion at 3.46 billion yuan (up 71%), software sales at 0.4 billion yuan (up 12%), and fund sales at 0.22 billion yuan (up 14%) [5][6] - The advertising business is expected to remain the largest revenue contributor, driven by enhanced customer acquisition capabilities and market engagement [6] Valuation Metrics - The projected P/E ratios for the company are 39.7, 36.3, and 33.3 for 2026, 2027, and 2028 respectively [8] - The projected P/B ratios are 15.6, 11.9, and 10.4 for the same years [8]