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利欧董事长掌舵下,利欧数字持续以AI创新推动营销变革
Sou Hu Cai Jing· 2025-10-14 02:56
Core Insights - The article highlights the rise of artificial intelligence and big data as key forces reshaping the business landscape, with Liou Digital positioned at the center of this digital marketing transformation [1][3]. Company Overview - Liou Digital is a leading digital marketing group in China, aiming to be a comprehensive smart marketing partner for clients, covering all aspects of marketing from creative strategies to media placement and optimization [3]. - The company has established itself as a core agency for major media platforms like ByteDance, Kuaishou, Tencent, and Baidu, and has deep collaborations with brands such as Huawei, Honor, and Xiaomi, achieving full coverage of domestic mainstream mobile phone manufacturers' advertising [3]. Financial Performance - In 2024, Liou Digital's marketing segment revenue reached 18.8 billion yuan, demonstrating strong overall capabilities [3]. AI and Content E-commerce - Liou Digital leverages AI technology to enhance content creation and e-commerce operations, exemplified by its "super production line for advertising materials," which automates the entire process from demand generation to creative ranking [5]. - During the 2025 618 shopping festival, the system significantly increased the number of advertising materials produced per product from 10 to 50, with daily output surpassing 20,000 sets and image processing efficiency improving by 150 times, leading to a 350% increase in target conversion rates [5]. Industry Impact - Liou Digital showcased its AI-driven advertising technology at the 2025 World Artificial Intelligence Conference, reinforcing its position as a leading digital marketing group and a key player in the intelligent transformation of the digital marketing industry [7]. - The company aims to continue driving service upgrades through technological innovation, contributing to the global digital marketing wave and demonstrating the strength of Chinese digital marketing enterprises [7].