Core Insights - The article discusses the current trends and dynamics in the real estate market, focusing on product features, customer preferences, and market supply and demand [4][5][19]. Group 1: Market Dynamics - In March, the supply of residential properties in 100 typical cities was 13.44 million square meters, a year-on-year decrease of 20.4% but a month-on-month increase of 63.2% [5][19]. - The transaction volume in March reached 19.05 million square meters, down 2% year-on-year but up 63% month-on-month, indicating a slight recovery in the market [5][20]. - The supply in first-tier cities decreased by 45.3% year-on-year, while the transaction volume increased by 14.1% year-on-year [19][20]. Group 2: Customer Trends - There is a growing demand among young people for emotional value in home design, with 78% willing to pay a premium for home products that enhance emotional satisfaction [13][15]. - The design of living spaces is shifting towards emotional and personalized experiences, reflecting the lifestyle and values of younger consumers [15][16]. Group 3: Product Features - The article highlights the importance of integrating emotional design into model homes and overall project planning to create a strong emotional connection with potential buyers [16][18]. - The residential market is trending towards larger living spaces, with products over 120 square meters gaining a higher market share compared to last year [23][36]. Group 4: Notable Projects - The Guangzhou Vanke Aojing project has become a sales champion in its area due to its strategic location in a key development zone and the brand's reputation [4][66]. - The project features a vertical garden community and various high-end amenities, including multiple clubhouses designed to meet diverse community needs [66][73].