Core Viewpoint - The real estate market is undergoing significant changes, with the concept of "good housing" transitioning from policy advocacy to a binding national standard, effective May 1, 2025 [2][3] Group 1: National Standards and Industry Response - The Ministry of Housing and Urban-Rural Development has introduced the "Residential Project Standards," which impose comprehensive quality requirements for residential properties, including minimum ceiling heights of 3 meters and mandatory elevators for buildings with four or more floors [2] - The "Good Housing" policy emphasizes not only physical space metrics but also the overall enhancement of living experiences [2][3] - China Merchants Shekou has proactively responded to national calls by launching the "Zhongshan Good Housing" technical system, aiming to set a benchmark for quality residential properties in the new era [2][3] Group 2: Value Dimensions of "Good Housing" - The "Residential Project Standards" define seven value dimensions for "good housing," focusing on safety, comfort, sustainability, and intelligence, among others, to promote high-quality development in the industry [3] - The "Zhongshan Good Housing" technical system is built around the core philosophy of "Home is where the heart is," encompassing three main value propositions: a smart and enduring quality home, a naturally harmonious aesthetic home, and a long-lasting home with friendly neighbors [3] Group 3: Project Examples and Innovations - The recently launched "Zhongshan Sequence" project in Beijing's Yizhuang core area exemplifies the application of the "Good Housing" concept, featuring innovative designs that maximize space efficiency and enhance living quality [4] - The project includes a nearly 1,000 square meter elevated area that integrates various amenities, such as a fitness area and a children's playground, catering to diverse lifestyle needs [4] - The "Zhongshan Sequence" project boasts a green coverage rate of 30% and is adjacent to the Nanhaizi Wetland Park, significantly exceeding the average green space per capita in Beijing [4] Group 4: Future Directions and Strategic Focus - China Merchants Shekou aims to continue its leadership in green living and enhance product offerings through a new "3+1 product system" to meet evolving customer needs [5][6] - The company emphasizes seamless integration of services and living experiences, providing high-standard property management services to ensure quality living [7] - The strategic acquisition of prime land in the Tongzhou sub-center positions the company to leverage urban development opportunities, enhancing asset value for homeowners [9] Group 5: Long-term Vision and Market Positioning - The "Zhongshan Sequence" project is positioned as a benchmark for quality living in the Tongzhou sub-center, benefiting from proximity to educational institutions and healthcare facilities [9] - The company is committed to exploring a path of product innovation and high-quality development, aligning with the ongoing policy and market-driven quality revolution [9][10]

以下文章来源于克而瑞产品测评 ，作者产品力研究中心 克而瑞产品测评 . 聚焦房地产产品、交付研究及产品力、交付力测评 1本月看点 HIGHLIGHTS 房企产品动态 客户趋势 住宅结构特征 产品亮点分析 优秀项目分析 广州万科傲璟：项目所在的花地湾是十四五规划中的重点发展区域，加上万科的品牌与 开发优势，项目开盘即成为区域销冠；项目所处区域配套成熟，交通便捷，未来还规划 有 大 型 TOD 商 业 标 杆 项 目 ； 以 垂 直 绿 化 理 念 扬 长 避 短 ， 打 造 广 州 " 首 个 立 体 植 物 园 " 社 "招商好房子"技术体系7大核心维度发布。 中国电建构建完善"好房子" 6大维度。 年轻人的宅家需求升温，家居空间与情绪价值的融合愈加重要。 家居空间的设计向情感化和个性化方向发展。 3月房企供货节奏有所加快，但规模仍难及往年同期，100个典型城市供应量1344万平方 米，同比下降2 0.4%，环比增长1 63.2%。其中，24个二线城市合计新增供应772万平方 米，同比下降9.5%，环比增长18 4 .8%。得益于供给放量、房企营销力度增加，成交迎来 局 部 " 小 阳 春 " 行 情 ， 1 ...