Core Insights - The 20th China International Small and Medium Enterprises Expo is currently ongoing, featuring the 2025 Asia Time-honored Brands Exhibition with the theme "Inheritance, Innovation, Integration" [1] - The exhibition includes nearly 180 brands and organizations, covering a display area of 10,500 square meters, and features six major exhibition areas and seven special events [1][2] - The event aims to serve as a platform for the transformation and upgrading of traditional industries, showcasing how time-honored brands can leverage technology for innovation [2][3] Group 1: Exhibition Highlights - The exhibition features six major areas, including time-honored brands, intangible cultural heritage skills, chain franchises, IP licensing, international time-honored brands, and foreign trade products for domestic sales, attracting over 140 participating companies [2] - Notable brands include Chinese time-honored brands and well-known chain stores like Sam's Club and Miniso, with an expected attendance of over 30,000 professional visitors [2] - The event emphasizes the integration of "intangible cultural heritage + technology," showcasing how blockchain technology can help in the digital rights confirmation of time-honored brands [2][3] Group 2: Digital Transformation and Innovation - The launch of the "365-day non-stop" cloud exhibition platform is a significant technological highlight, utilizing AI for precise matching between buyers and suppliers [4] - The platform features "digital twin exhibition booths" to track consumer interaction data in real-time, aiding brands in optimizing their product structures [4] - Innovative products combining traditional elements with modern technology, such as Bluetooth earphones with Cantonese embroidery and sneakers inspired by lion dance, are attracting younger audiences [4] Group 3: Special Events and Future Prospects - The four-day exhibition will host seven special events, including policy guidance for Hong Kong, Macau, and Taiwan enterprises to expand domestic markets [5] - A white paper on the digital development of time-honored brands will be released, outlining upgrade paths in the context of new productive forces [5] - The exhibition aims to promote the extraction of new momentum from historical accumulation, enhancing cultural confidence and driving consumption upgrades [5]