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“新车预估定价在10万~12万元”,京东汽车开始“抢人”了:多个岗位年薪超100万元,京东48小时连签广汽、长安、宁德时代
3 6 Ke· 2025-10-16 08:28
Core Viewpoint - JD Group is expanding its automotive business through strategic partnerships with leading companies like CATL and Changan Automobile, focusing on new energy vehicles and a comprehensive automotive consumption model [1][2][5]. Partnership with CATL - JD Group and CATL will collaborate to enhance the new energy vehicle charging ecosystem and develop a battery aftermarket channel network, leveraging JD's nationwide service network for battery-related services [4][8]. - The partnership includes the establishment of a direct sales channel for CATL's "Chocolate Battery Swap" model, promoting a vehicle-battery separation usage model [4][8]. Partnership with Changan Automobile - The collaboration with Changan will focus on promoting Changan's passenger cars, motorcycles, and vehicle ecosystem products through a comprehensive marketing strategy, aiding in the digital transformation of Changan's marketing management [9]. - This partnership builds on previous collaborations, including the development of AI customer service solutions for Changan's brands [9]. New Vehicle Launch - JD Group, in collaboration with CATL and GAC Group, is set to launch a new battery swap vehicle priced between 100,000 to 120,000 yuan, with testing and public trials scheduled for late October and a formal release on November 9 [5][8]. - The vehicle is expected to utilize the "Chocolate Battery Swap" technology, which has been previously agreed upon in a partnership between CATL and GAC [8]. Expansion of Automotive Business - Since 2018, JD Group has been developing its automotive business, with plans to enhance its vehicle selection services, including both online and offline sales, and to focus on the aftermarket for new energy vehicles [11][12]. - The company is also actively recruiting for various automotive-related positions, indicating a significant investment in talent acquisition to support its automotive strategy [12][14]. Market Reactions - Following the announcements, JD Group's stock saw a slight decline of 0.54%, while Changan Automobile's stock increased by 3.82%, reflecting market interest in the partnerships and new vehicle offerings [14].