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广百股份:公司积极布局盲盒经济
Zheng Quan Ri Bao Zhi Sheng· 2025-11-20 13:09
Core Insights - The company is actively engaging in the blind box economy by developing its own core IPs, "Guangbai Bear" and "Miss Xinxin," to cater to the consumption trends of Generation Z [1] - During the "Yue Guang Bao He · Guangbai Night+" event, the company launched cultural and creative products such as ice cream featuring Guangbai Bear and introduced blind boxes from the Guangdong Provincial Museum [1] - The company plans to continue promoting the integration of business, travel, and culture, while exploring more cross-industry collaboration opportunities in the future [1]