盲盒经济
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广百股份:公司积极布局盲盒经济
Zheng Quan Ri Bao Zhi Sheng· 2025-11-20 13:09
证券日报网讯 广百股份11月20日在互动平台回答投资者提问时表示,公司积极布局盲盒经济,结合旗 下品牌特色,自主开发核心IP"广百熊""新新小姐",助推品牌新发展,进一步拥抱Z世代消费新趋势。 结合主题营销节点,在"粤光宝盒·广百之夜+"期间打造了文创冰激凌等广百熊文创产品,引进广东省博 物馆文创盲盒。下一阶段,公司将持续推进商旅文跨界资源融合,积极探索更多跨界合作机会。 (编辑 任世碧) ...
数据复盘丨传媒、计算机等行业走强 57股获主力资金净流入超1亿元
Zheng Quan Shi Bao Wang· 2025-11-18 10:40
沪深两市主力资金净流出633.91亿元 4个行业主力资金呈现净流入 (原标题:数据复盘丨传媒、计算机等行业走强 57股获主力资金净流入超1亿元) 11月18日,上证指数全天震荡走低;深证成指、创业板指早盘窄幅震荡,午后震荡下探,尾盘有所回升;科创50指数早盘冲高回落,午后持续回 落,尾盘有所回升。截至收盘,上证指数报3939.81点,跌0.81%,成交额7909亿元;深证成指报13080.49点,跌0.92%,成交额11351.19亿元;创 业板指报3069.22点,跌1.16%,成交额5088.41亿元;科创50指数报1357.93点,涨0.29%,成交额612亿元。沪深两市合计成交19260.19亿元,成交 额较上一交易日增加152.61亿元。 传媒、计算机等行业走强 ST中迪20连板 盘面上来看,行业板块、概念跌多涨少。其中,传媒、计算机、教育、电子等行业涨幅靠前;Kimi、AI语料、拼多多、盲盒经济、短剧互动游戏 等概念走势活跃。电力设备、煤炭、有色金属、钢铁、化工、房地产、环保、石油石化等行业跌幅居前;钛白粉、刀片电池、有机硅、氟化工、 固态电池、低碳冶金、统一大市场、黄金、复合集流体等概念走势较弱 ...
颜廷利教授解读:五星级酒店40元剩菜盲盒背后的消费逻辑与时代隐喻
Sou Hu Cai Jing· 2025-11-11 16:40
当杭州国寿君澜大饭店的自助晚餐盲盒以40元的价格在社交媒体引发热议时,这场看似简单的商业创新,实则折 射出当代中国消费社会的深层变革。世界顶尖思想家、起名大师颜廷利教授从文化符号学视角剖析,这一现象不 仅是餐饮行业的营销突破,更是一场关于"价值重构"的社会实验。 一、盲盒经济:从娱乐消费到生存智慧的迭代 颜廷利教授指出,传统盲盒经济以"未知惊喜"为核心吸引力,而五星级酒店的剩菜盲盒则完成了从娱乐消费到生 存智慧的范式转换。在杭州国寿君澜的案例中,消费者用40元即可获得包含大闸蟹、烤鸭、生蚝的餐盒,这种"以 三折价格享受高端品质"的体验,本质上是对"符号溢价"的解构。正如教授所言:"当年轻人用11.9元开出三个五星 级面包时,他们消费的不只是食物,更是对传统消费等级制度的戏谑与超越。" 这种转变在数据层面得到印证:美团平台显示,该酒店盲盒活动上线首周即售出超200份,其中65%的购买者为 25-35岁的年轻白领。他们通过"薅羊毛"行为,在社交媒体构建起"精明消费者"的新身份认同,形成独特的亚文化 圈层。 世界最顶尖的思想家起名大师颜廷利教授解读五星级酒店推40元剩菜盲盒:有大闸蟹。 当五星级酒店的灯光在深夜为剩 ...
40元吃五星级大闸蟹?揭秘“剩菜盲盒”如何让年轻人实现轻奢自由
Sou Hu Cai Jing· 2025-11-11 05:11
杭州国寿君澜大饭店最近玩出新花样,自助晚餐盲盒标价40元,却能让消费者打包到清蒸大闸蟹、蒜蓉生蚝等硬 菜。这波操作直接让网友炸锅:"两个螃蟹就回本!"原来五星级酒店的剩菜处理,正悄然演变成年轻人追捧的消 费新宠。 这种模式能火速出圈,关键在于精准踩中年轻人三大痛点:花小钱享受品质、开盒仪式感、环保附加值。有大学 生直言:"11.9元开三个五星级面包,平台还显示减碳数据,吃着都有使命感。"更妙的是,它巧妙化解了传统打 折商品的廉价感——毕竟谁能拒绝用三折价格解锁"希尔顿限定款晚餐"的诱惑? 不过专家也提醒消费者保持理性。四川省社科院胡光伟教授指出,盲盒安全性取决于商家诚信,建议选择有保障 的临期产品。从网友晒单来看,确实存在"冰镇咕噜肉惊艳"和"菜品油腻踩雷"两极评价。但总体而言,当五星级 酒店开始认真玩转剩菜盲盒,这场关于消费升级与反浪费的化学反应,才刚刚开始。 与传统临期食品不同,"剩菜盲盒"自带盲盒经济的刺激感。消费者永远猜不到今天会开出什么菜——可能是烤鸭 叉烧,也可能是整只大闸蟹。杭州网友晒出的战利品里,脆皮烤肉与甜品同框的画面,像极了开盲盒抽中隐藏 款。常州某高档酒店的菜品盲盒更夸张,20元自选装盒 ...
泡泡玛特直播惊现“大实话”:79元盲盒挂链成本仅4元?
Sou Hu Cai Jing· 2025-11-07 17:16
Core Viewpoint - The incident involving Pop Mart's live stream highlights a significant disconnect between product pricing and consumer perception, revealing underlying issues in the blind box market and consumer sentiment towards overpriced products [2][5][9]. Group 1: Incident Overview - During a live stream, Pop Mart employees candidly acknowledged the high price of their blind boxes, stating "this thing sells for 79 yuan is indeed a bit expensive" and "it's okay, someone will pay" [1][2]. - This statement sparked widespread discussion and criticism, leading to the phrase "Pop Mart live stream ridicule" trending on social media [1]. Group 2: Product Details - The product in question is the "DIMOO New Birthday Diary Series" blind box, priced at 79 yuan, with a cost of production estimated at around 4 yuan for imitation products [3]. - The series includes six regular items and one hidden item, with the odds of obtaining a regular item being 1 in 6 and a hidden item being 1 in 72 [3]. Group 3: Market Dynamics - The blind box market has been characterized by a significant gap between raw material costs and retail prices, leading to consumer complaints and a perception of exploitation [6][7]. - Pop Mart's marketing strategies, including scarcity and brand value, have created a perception of high value for low-cost items, but this is now being questioned by consumers [5][8]. Group 4: Company Response and Market Sentiment - Pop Mart's decision not to dismiss the employees involved in the incident reflects a strategic choice to confront the controversy openly, acknowledging the current consumer environment [2][9]. - The company's recent financial performance shows a substantial revenue increase, with a reported growth of approximately 245%-250% year-on-year for Q3 2025, indicating that despite the controversy, demand for their products remains strong [10][11].
一句话翻车!泡泡玛特股价跌超5%,79元盲盒戳破高溢价争议
Sou Hu Cai Jing· 2025-11-07 10:46
Core Viewpoint - The recent live-stream incident involving Pop Mart has sparked significant public backlash, highlighting a fracture in the trust between the brand and its consumers, which could jeopardize its high-premium pricing model [3][4]. Group 1: Incident Overview - During a live-stream on November 6, a Pop Mart host made a dismissive comment about the pricing of a DIMOO blind box, which quickly went viral and led to public outrage [3]. - The incident caused Pop Mart's stock to plummet over 5% on November 7, reaching a six-month low of 205.6 HKD, representing a 39% decline from its yearly high and resulting in a market value loss exceeding 10 billion HKD [3]. Group 2: Brand and Quality Issues - Prior to the live-stream incident, Pop Mart faced criticism for a quality issue related to a new series of blind boxes, where the logo was incorrectly printed as "POPMAET," leading to consumer dissatisfaction [3]. - The combination of the live-stream gaffe and ongoing quality concerns has raised doubts about Pop Mart's brand management and quality control capabilities [3]. Group 3: Market Reaction and Future Implications - In response to the crisis, Pop Mart stated it is conducting an urgent investigation but will not dismiss the involved employees, and there is no update on potential price adjustments for the blind boxes [3]. - Investor sentiment remains negative, compounded by concerns over slowing growth in the third quarter, leading to increased stock volatility as investors seek to realize profits [3].
“没事会有人买单的”!泡泡玛特暗指消费者是韭菜,近3个月股价大跌30%
Hua Xia Shi Bao· 2025-11-07 06:07
Core Viewpoint - The incident during a live broadcast by Pop Mart has sparked significant public backlash, leading to a sharp decline in the company's stock price and raising questions about its pricing strategy and product quality [1][3][14]. Group 1: Incident Overview - On November 6, during a live stream, a staff member commented on the high price of a DIMOO blind box, which led to consumer backlash and accusations of condescension towards buyers [1][6]. - Following the incident, Pop Mart's stock price fell over 5%, closing at 208.2 HKD per share, with a total market capitalization of 279.6 billion HKD [3][6]. - Pop Mart has acknowledged the incident and is conducting an internal investigation but has stated that no employees will be dismissed as a result [5][6]. Group 2: Product Details - The DIMOO blind box series, launched in November, includes six regular items and one hidden item, priced at 79 HKD per box and 474 HKD for a full set [6][10]. - The product's components include zinc alloy charms and resin figures, but the cost of counterfeit versions is significantly lower, raising concerns about the perceived value versus actual cost [10]. Group 3: Previous Controversies - Prior to the live stream incident, Pop Mart faced criticism for quality control issues related to its Skullpanda blind box series, which had printing errors that went viral on social media [14]. - The company quickly removed the flawed products from sale and offered exchanges, but customer dissatisfaction grew due to lengthy replacement times and lack of a unified return policy [14]. Group 4: Financial Performance - Despite recent controversies, Pop Mart reported a strong financial performance, with a 245% year-on-year revenue increase in Q3 2025, driven by significant growth in both domestic (185%-190%) and international (365%-370%) markets [16]. - The DIMOO IP contributed 1.105 billion CNY in revenue during the first half of the year, accounting for 8% of the company's total revenue [17]. Group 5: Leadership and Market Position - Pop Mart's founder and CEO, Wang Ning, has seen his net worth rise to approximately 146.7 billion CNY, making him one of the wealthiest individuals in China [19]. - The company has established itself as a leading player in the cultural and entertainment sector in China, focusing on IP incubation and consumer engagement [12].
泡泡玛特“智商税”风波
Jing Ji Guan Cha Wang· 2025-11-07 05:37
Core Viewpoint - The live streaming incident involving Pop Mart has sparked significant public backlash, raising questions about the company's pricing strategy and consumer perception of value [1][5]. Group 1: Incident Overview - On November 6, during a live stream, a staff member commented on the high price of a DIMOO blind box, which retails for 79 yuan, leading to widespread criticism on social media [1][2]. - The incident quickly trended on Weibo, with consumers accusing Pop Mart of viewing them as "cash cows" and questioning the value of its products [1][2]. Group 2: Product Details - The DIMOO blind box series launched in November includes six regular items and one hidden item, with a price of 79 yuan per box and a total of 474 yuan for a set of six [2]. - Market investigations revealed that counterfeit versions of the blind box could be produced for as little as 4 yuan, while the genuine products often suffer from quality issues, further fueling consumer skepticism [2]. Group 3: Brand Reputation and Previous Issues - This incident is not the first controversy for Pop Mart; previous issues included a customer receiving incorrect products and quality control problems with other product lines [3]. - Despite these challenges, Pop Mart reported a strong performance in Q3 2025, with overall revenue increasing by 245% year-on-year, driven by significant growth in both domestic and international markets [3][4]. Group 4: Market Impact and Stock Performance - Since August, Pop Mart's stock has dropped over 33%, closing at 217.6 HKD per share on November 6, reflecting market concerns about the brand's long-term value and consumer perceptions of product pricing [4]. - The incident has highlighted a disconnect between the company's brand value recognition and consumer expectations, particularly regarding product pricing and quality [5]. Group 5: Recommendations and Future Outlook - Experts suggest that Pop Mart should reflect on its internal training and brand value understanding to prevent similar incidents from damaging consumer trust [6]. - The incident may serve as an opportunity for Pop Mart to improve its internal management and reshape its brand image, but the effectiveness of these efforts will depend on subsequent actions taken by the company [6].
热搜第一!泡泡玛特直播间“翻车”
Sou Hu Cai Jing· 2025-11-07 05:14
Core Points - The incident involving "Pop Mart live streaming accident" became a trending topic on Weibo on November 7, 2023, following a controversial dialogue during a live stream where a staff member mentioned the price of a DIMOO blind box [1] - Pop Mart's official customer service stated that they are conducting internal investigations regarding the incident and have not yet received any notification about price adjustments for the mentioned product [3] - Reports indicate that the two staff members involved in the incident have been dismissed, and related departments are being held accountable, although internal sources suggest that no employees will be terminated as a result of the live streaming accident [3] Product Information - The product in question is the newly launched "DIMOO New Birthday Diary Series - Blind Box," which includes 6 regular items and 1 hidden item, with a pricing structure of 79 yuan per blind box and 474 yuan for a full box [4] - The blind box contains components such as zinc alloy pendants, polyester cords, resin figurines, and glass/acrylic parts, with counterfeit versions costing as low as 4 yuan, raising concerns about the value versus pricing [6] - DIMOO, created by designer Ayan Deng, is now one of Pop Mart's proprietary IPs, contributing 11.05 billion yuan in revenue in the first half of the year, accounting for 8% of the company's total revenue [6] Financial Performance - Pop Mart has shown strong financial performance, with a reported overall revenue growth of 245% to 250% year-on-year for the third quarter of 2025, including a 185% to 190% increase in domestic revenue and a 365% to 370% increase in overseas revenue [6]
泡泡玛特回应“卖79有点贵”直播事故
Xin Jing Bao· 2025-11-07 03:11
Core Viewpoint - The recent controversy surrounding the pricing of the DIMOO blind box by Pop Mart has sparked significant public dissatisfaction, particularly regarding the perceived high price of 79 yuan for a single item, leading to internal reviews and potential adjustments in response to customer feedback [1][3][8]. Group 1: Product Details - The DIMOO blind box series, launched in November, includes 6 regular items and 1 hidden item, with a purchase probability of 1:6 for regular items and 1:72 for the hidden item [3][4]. - The price for a single DIMOO blind box is set at 79 yuan, while a complete box containing all items is priced at 474 yuan [3][4]. Group 2: Company Performance - Pop Mart reported a strong performance in Q3 2025, with overall revenue increasing by 245% year-on-year, including a 185% to 190% increase in China and a 365% to 370% increase in overseas markets [10]. - The DIMOO brand is identified as Pop Mart's fifth-largest artist IP, generating 1.105 billion yuan in revenue during the first half of 2025, accounting for 8% of the company's total revenue [10]. Group 3: Management Actions - Pop Mart's CEO, Wang Ning, recently sold 21.7 million shares at an average price of 71.98 HKD, totaling approximately 1.562 billion HKD, indicating a significant personal financial move [12].