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盲盒消费:未知的惊喜在转角
Xin Lang Cai Jing· 2026-02-01 19:22
(来源:内蒙古日报) 小朋友告诉记者,近期观看了电影《疯狂动物城2》,深深被电影中的精彩故事和可爱角色所吸引,在 喜欢电影的同时也渴望拥有这些角色手办,满足自己的收藏愿望。 当天在泡泡玛特潮玩店里,还有一位年轻女士购买了搪胶毛绒钥匙圈盲盒。她和朋友在店里拆开盲盒 后,开心地手舞足蹈。当记者问到是否抽到隐藏款时,对方表示了肯定。随后她又选了同一款盲盒,高 兴地前往前台结账。在短短的几分钟内,门店便迎来了二十几位年轻的顾客。他们穿梭于货架之间,目 光专注地挑选着盲盒。有趣的是,几乎每位消费者都默契地摇动盒子,侧耳倾听盒子里的声响。这一动 作背后,是通过感知内部玩偶的重量、形状和配件声音,来提升抽中心仪款式的概率。也是消费者们对 未知惊喜的巧妙探索,让每一次开盒都充满期待与乐趣。 据记者观察,泡泡玛特潮玩店的茉莉、迪莫和骷髅熊猫等核心IP的常规系列盲盒,单盒售价多为59元至 79元。主题系列、联名款等的价格区间在199元至699元。 盲盒,是在相同的盒子中放置不同的商品,消费者事先不知盒子里装的是哪一款,但有一定概率能够抽 到自己心仪的商品。记者在呼和浩特市探访几家商场时发现,潮玩店里各种各样的盲盒琳琅满目,有手 ...
警惕盲盒“拆包换卡”
Xin Lang Cai Jing· 2026-01-25 22:24
Core Viewpoint - The rise of the blind box economy has led to some businesses manipulating extraction probabilities through deceptive practices, harming consumer rights [1][2] Group 1: Regulatory Actions - The Shanghai Jiading District Market Supervision Administration has initiated investigations into Company A and Company B for trademark infringement related to blind box products [1] - Company B purchased 30 boxes of the involved products at a significantly lower price, aware of tampering with the packaging QR code, and shipped them to Company A without proper inspection [1][2] - The investigation revealed that while the internal cards were genuine, the extraction probabilities were altered, violating consumer rights and the Shanghai Consumer Rights Protection Regulations [2] Group 2: Compliance and Consumer Protection - Blind box operators are reminded to fulfill their due diligence in verifying product sources and ensuring the accuracy of probability disclosures [3] - Key information such as extraction rules, product distribution, and probabilities must be prominently displayed and consistent with actual offerings [3] - Consumers are advised to be cautious of misleading promotions and to verify product authenticity through official channels [3]
泡泡玛特,强势反弹!南向资金大举买入
证券时报· 2026-01-23 13:13
Core Viewpoint - The recent rebound of Pop Mart, one of the "new consumption three sisters" in Hong Kong stocks, is attributed to its first share buyback in two years, boosting market confidence and attracting institutional investment [1][3][5]. Group 1: Stock Performance - As of January 23, Pop Mart's stock rose by 6.6%, with a weekly increase of approximately 23%, marking the largest weekly gain in nearly three years [2]. - In the past seven trading days, net purchases by southbound funds reached nearly 1.7 billion HKD [2]. - Following the announcement of share buybacks, Pop Mart's stock saw a significant rebound, closing up about 9% on January 20, with intraday gains exceeding 10% [5]. Group 2: Share Buyback Details - On January 19, Pop Mart announced a buyback plan to spend 251 million HKD to repurchase 1.4 million shares at prices ranging from 177.7 to 181.2 HKD per share, marking the company's first buyback since early 2024 [4]. - A subsequent announcement on January 21 revealed an additional buyback of 96.49 million HKD for 500,000 shares at prices between 191.1 and 194.9 HKD per share, bringing the total buyback amount to nearly 350 million HKD [5]. Group 3: Market and Product Insights - The blind box market remains strong, with the release of the "Starry People" Valentine's Day limited edition blind box series selling out quickly and achieving high resale prices in the secondary market [3][9]. - The "PUCKY Knock Knock Series" blind box has also gained popularity, with secondary market prices showing a significant premium [9]. - Pop Mart's other IPs, such as HACIPUPU and CRYBABY, have shown impressive growth rates of 249.6% and 248.7% year-on-year, respectively [9][10]. Group 4: Strategic Developments - Pop Mart is diversifying its IP matrix and leveraging its brand for cross-industry collaborations, such as the release of a limited edition phone in partnership with Honor [10]. - The company is also expanding its product offerings through its independent dessert brand, POP BAKERY, which features various themed products [10].
抽取概率遭人为改变 上海市市场监管部门提醒警惕盲盒“拆包换卡”
Xin Lang Cai Jing· 2026-01-23 04:27
中国消费者报上海讯(记者刘浩)近年来,盲盒经济崛起。然而,部分商家为牟取暴利,通过"拆包换 卡"等隐蔽手段篡改盲盒抽取概率,使稀有卡牌的实际出现概率与宣传不符,严重侵害消费者权益。近 日,上海市嘉定区市场监管局提醒消费者,警惕"低价保底""隐藏款必中"等诱导性宣传。 本案涉案侵权商标在每盒卡牌塑封膜的防伪线上,内部卡片经鉴定为正版卡片,A公司和B公司在商业 活动中不涉及以营利为目的使用他人注册商标的行为,认定A公司和B公司涉嫌侵犯他人注册商标的违 法事实不能成立。考虑到涉案商品的盲盒属性,改变抽取概率会侵犯消费者的知情权和公平交易权。鉴 于A公司尚未实际对外销售涉案商品,嘉定区市场监管局对A公司不予行政处罚。 B公司未履行进货查验,在应知上述卡牌商品合法性存疑的情况下,以低价购入并销售给A公司,造成 卡包投放概率与其公示概率不符,改变抽取结果,侵犯消费者合法权益的行为违反了《上海市消费者权 益保护条例》第四十条第二款的规定。嘉定区市场监管局依法责令其立即改正违法行为,并作出警告及 罚款的行政处罚决定。 消费者应理性消费,警惕"低价保底""隐藏款必中"等诱导性宣传,避免沉迷盲盒消费;购买时检查包装 防伪标识,留 ...
歌手与知名品牌合作推出联名款,销量火爆
Sou Hu Cai Jing· 2026-01-20 05:22
2025年,中国消费市场迎来新一轮"音乐+商业"的跨界狂欢。从新茶饮到智能硬件,从潮流服饰到动画IP,知名歌手与品牌的联 名合作正以惊人的市场号召力重塑商业格局。据不完全统计,仅2025年上半年,周杰伦、谢帝、蔡依林等歌手主导的联名项目 已创造超15亿元销售额,印证了音乐IP在年轻消费群体中的核心价值。 音乐IP赋能,联名款成"流量收割机" 2025年6月,说唱歌手谢帝主理的潮流品牌Couple Hunnid入驻得物App,首发200余款单品并推出联名系列。品牌通过"谢帝亲签 贴纸""99元盲盒"等互动玩法,首日即吸引超10万用户参与,其中限量盲盒8分钟售罄,带动得物平台潮流服饰类目单日GMV突 破2亿元。这一案例揭示,歌手个人影响力与品牌调性的深度契合,可快速激活圈层消费潜力。 歌手联名款成消费市场新引擎 音乐IP与商业品牌碰撞出亿级销售火花 在科技领域,歌手联名正推动产品功能与情感价值的双重升级。2025年7月,影石创新发布与摩托车手马克·马奎斯联名的Ace Pro2运动相机,针对骑行场景优化防抖算法,并植入马奎斯经典比赛音效作为开机提示音。该产品618期间总GMV同比增长 160%,其中骑行社群用户贡献 ...
泡泡玛特在墨西哥的合作生产基地投入运营 将加大北美市场供应
Xin Lang Cai Jing· 2026-01-06 04:12
Core Insights - Pop Mart has launched a cooperative production base in Mexico to meet the strong demand for trendy toys in the rapidly growing North American market [1][2] - The company has expanded its supply network by partnering with production facilities in Mexico, Cambodia, and Indonesia, as it does not own any factories [1][2] - Since the Labubu doll became a global phenomenon last year, Pop Mart has been increasing its production capacity to address the soaring demand across China, Japan, the United States, and Southeast Asia, leading to frequent stock shortages in physical stores and rising resale prices [1][2] - As one of the few Chinese brands gaining global consumer popularity, Pop Mart is significantly investing in the U.S. market, planning to double the number of its stores in the country this year, currently operating around 60 stores and 100 "roboshop" vending machines [1][2] - Concerns regarding the sustainability of Labubu's popularity have suppressed Pop Mart's stock price in Hong Kong, which has declined approximately 40% since reaching a record high in August of last year [1][2]
二手拉布布跌破原价 泡泡玛特股价大跌
YOUNG财经 漾财经· 2025-12-30 09:23
Core Viewpoint - The second-hand market prices for Labubu series blind boxes from Pop Mart have significantly dropped, leading to discussions about the implications for the brand and its future sales strategy [2][5][11]. Group 1: Price Decline in Second-Hand Market - The average price of the Labubu "Sitting Party" plush series, originally priced at 594 yuan, surged to over 1400 yuan in July but has now plummeted to around 630 yuan [6]. - The lowest transaction price for a single blind box, originally priced at 99 yuan, has fallen to 60 yuan, below the original price [6]. - Hidden variants, once valued at 46,000 yuan, have seen a drastic decline to approximately 480 yuan, marking a drop of over 98% [8]. Group 2: Market Dynamics and Consumer Sentiment - The number of Labubu listings on platforms like Xianyu has increased, but transaction prices continue to decline, with the average price dropping to 83.5 yuan since June [8]. - 68% of users on these platforms anticipate further price declines, indicating a bearish sentiment towards Labubu's market performance [8]. - Some consumers express dissatisfaction with the current pricing, stating that even discounted prices are still considered expensive [10][11]. Group 3: Company Strategy and Financial Impact - In 2023, Labubu achieved over 100 million units sold, becoming the fastest-growing IP for Pop Mart, but the increase in monthly production capacity from 10 million to 50 million units is seen as a factor contributing to the price collapse [11]. - Analysts from Deutsche Bank have warned that Pop Mart is engaging in a risky strategy by trading scarcity for short-term revenue growth, which could lead to a decline in brand desirability [11]. - Morgan Stanley's report suggests that Pop Mart is transitioning from explosive growth to a phase of sustainable growth, with revenue growth for Labubu expected to slow significantly by 2026 [14].
Labubu盲盒二手价大“跳水”
Sou Hu Cai Jing· 2025-12-29 13:36
6月18日深夜,泡泡玛特突然启动全渠道补货,第三代"前方高能"系列首次开放最长至9月底的线上预 售,天猫、京东、抖音直播间同步放量。官方透露,仅天猫旗舰店就售出70余万只,全渠道补货量预估 400万—500万只,对应销售额约4亿—5亿元。 摩根士丹利报告指出,泡泡玛特正在从过去两年的"爆发式增长"阶段,过渡到未来的"可持续增长"阶 段。该机构预测泡泡玛特2026年Labubu的收入增速将显著放缓,增长引擎将由单一爆款转向非Labubu IP的多元化驱动。 图片来源:智通财经 曾被炒至天价的Labubu盲盒,如今二手价出现大幅回落。 12月29日,据《南风窗》杂志@盐财经YAN报道,6月12日发售的Labubu怪味便利店系列,上市第二天 价格就从199元被炒到4600多元,当天成交量超过170个。但随着官方补货跟上,价格很快跌回千元以 内,随后一路下探至260元左右。 第四代迷你Labubu的走势几乎复制了这一过程。8月28日线上发售时瞬间售罄,二手平台整盒价格一度 冲到1600元,隐藏款接近800元。但到12月下旬,平台数据显示,隐藏款成交均价已回落至264元,整盒 价格降至1077元。 得物APP数据显示, ...
图书盲盒:打破信息茧房还是为情绪消费?
Xin Hua Wang· 2025-12-20 23:32
Core Insights - The rise of book blind boxes is reshaping reading habits among young people, blending physical books with the blind box economy, and raising questions about whether this trend promotes deep reading or merely serves as emotional consumption [1][2][3] Group 1: Market Dynamics - Book blind boxes are gaining popularity as a means for bookstores to clear inventory and engage customers, with one bookstore owner selling over 10,000 boxes after a successful online launch [3] - The pricing strategy for blind boxes typically involves a fixed price of 99 yuan, with the total value of the books exceeding 180 yuan, providing customers with perceived value [3] - The blind box model allows bookstores to transition from passive sales to active recommendations, potentially offering a new approach for the traditional publishing industry [3][5] Group 2: Consumer Behavior - Young consumers are increasingly prioritizing emotional experiences over the absolute quality of book content, with blind boxes providing a gamified, social, and simplified choice experience [2][5] - The emotional satisfaction derived from receiving a curated selection of books is seen as a form of psychological comfort in an era of information overload [2][5] - Some consumers have reported mixed experiences, with instances of receiving books they already own or do not prefer, leading to a debate about the value of blind boxes [5][6] Group 3: Industry Challenges - The blind box model faces challenges such as thin profit margins and high labor costs, with some bookstore owners working extensive hours to manage operations [4] - Concerns exist regarding the potential decline in book quality if the focus shifts solely to attracting traffic rather than maintaining content standards [3][5] - The ongoing debate about the balance between cultural and commercial aspects of book consumption highlights the risk of diminishing the depth of knowledge dissemination through gamified experiences [5][6] Group 4: Future Directions - For sustainable development, the industry must prioritize content quality, innovate service offerings, and enhance cultural value through collaborations with other sectors [6]
英大证券晨会纪要-20251219
British Securities· 2025-12-19 01:56
Core Viewpoints - The current market strategy for investors is to remain calm and patient, avoiding excessive excitement from single-day rebounds or pessimism from adjustments. The focus should be on selecting fundamentally supported stocks for low-cost entry while steering clear of high-valuation stocks lacking earnings support [1][8][9] Market Overview - On Thursday, the three major indices opened lower, with the Shanghai Composite Index fluctuating to positive territory while the Shenzhen Component and ChiNext remained weak. The performance was mixed, with strong gains in the pharmaceutical and aerospace sectors, while growth and technology stocks dragged down overall market performance [4][5][6] - The Shanghai Composite Index closed at 3876.37 points, up 6.09 points, with a trading volume of 7048.96 billion; the Shenzhen Component closed at 13053.97 points, down 170.54 points, with a trading volume of 9505.87 billion; the ChiNext Index closed at 3107.06 points, down 68.85 points, with a trading volume of 4498.55 billion [5] Sector Analysis - The pharmaceutical commercial sector saw significant gains, supported by government funding announcements for medical insurance and healthcare services, totaling 416.6 billion for 2026 [6] - High-dividend stocks, particularly in the banking sector, supported the index. Investors are advised to focus on high-dividend stocks with strong fundamentals while avoiding high valuations in low-supply barrier industries [6][7] - The commercial aerospace sector became active due to recent policy clarifications and the establishment of dedicated regulatory bodies, providing a more stable development environment for the industry. Investors are encouraged to consider low-cost entries rather than chasing high prices [7]