Group 1 - The CBA Finals concluded on May 15, 2023, with Liaoning Benxi defeating Zhejiang Chouzhou 106-70, achieving a 4-0 series victory and securing the championship for the second consecutive year [1] - Zhao Jiwei was awarded the Finals MVP for his outstanding performance throughout the series [1] - The CBA League is recognized as the highest level of professional basketball in China, with the Finals representing the pinnacle of a seven-month season [1] Group 2 - China Life Group and its member units, including Guangfa Bank, served as official partners of the CBA League, promoting brand youthfulness and engaging with fans during the championship [3] - Guangfa Bank showcased a custom performance during the Finals, incorporating a trendy dance and a themed RAP song to energize the audience and highlight its support for Chinese basketball [5][8] - The bank's marketing strategy included launching a CBA-themed credit card with exclusive benefits, emphasizing its commitment to basketball culture and fan engagement [15][16] Group 3 - Since 2017, China Life has been the first official main sponsor of the CBA League, while Guangfa Bank has been an official partner, leveraging the sponsorship to enhance brand visibility and community engagement [16] - Guangfa Bank has developed various marketing initiatives, including the introduction of CBA co-branded credit and debit cards, and has provided risk funds to support youth basketball initiatives [16] - The bank aims to continue promoting basketball culture and supporting national development goals, contributing to a healthier and stronger sports environment in China [16]