近日，率先落户浙江省的ATP职业赛事——2025杭州网球公开赛（ATP250赛事）在"小莲花"落下帷幕。 华夏银行杭州分行作为赞助商，以此为契机，开展为期3个月的系列主题活动，探索"金融+体育"深度融 合模式。同时，推动"浙家惠"平台服务再升级。 华夏银行杭州分行行长闫炯智表示，助力本次网球公开赛，是响应国家"全民健身"战略、探索"金融+体 育"模式的实践。杭州分行自8月起，推出"华夏银行杯"网球大赛、线上球场预约、展位服务及扭蛋抽奖 等活动。客户可通过"浙家惠"幸福家园板块，免费预约网球场、壁球馆，参与抽奖赢取赛事门票和特许 商品，让市民深度融入体育盛宴。 此次华夏银行杭州分行以赛事为媒，既提升了品牌价值，也深化了客户联系。未来，华夏银行杭州分行 将继续探索"金融+"场景，让金融更好融入生活，赋能城市发展与民生幸福。（数据来源：华夏银行杭 州分行） ·广告 作为华夏银行杭州分行精心打造的金融服务品牌，"浙家惠"公众号以"便捷、实惠、好玩"为宗旨，构 建"互联网+金融+产业+生活场景"生态圈，涵盖"浙服务""家财富""惠生活"三大板块。2024年上线的"幸 福家园"平台，进一步拓展"浙家惠"服务边界，通过线下 ...

Group 1 - The core idea of the article highlights the integration of financial services into the sports industry in Dongguan, enhancing the sports consumption experience for citizens while addressing the growth needs of sports service enterprises [1][2] - The local sports venue, which spans over 1,000 square meters, is a popular choice for community sports and social activities, but it faces funding challenges that hinder its expansion plans due to the increasing demand for sports services [1][2] - After understanding the financial difficulties faced by the sports venue, Guangfa Bank Dongguan Branch quickly formed a service team to tailor a financing solution, providing a credit loan of 1.52 million yuan to alleviate the company's funding pressure [2] Group 2 - The timely financial support from Guangfa Bank enabled the sports venue to proceed with renovations and accelerate the digital transformation of existing facilities, enhancing member service experiences [2] - Guangfa Bank plans to continue deepening the "finance + sports" service model, focusing on the financing needs of small and micro sports enterprises and improving citizens' sports consumption experiences with more diverse financial products and convenient service processes [2]

Group 1 - The 2025 China Open is taking place at the National Tennis Center, marking a significant upgrade as the first large-scale comprehensive tennis event in Asia spanning three weeks [1] - CITIC Bank has been a partner of the China Open since 2007, celebrating 19 years of collaboration and witnessing the growth of Chinese tennis from a regional to an international level [3] - CITIC Bank's brand development includes continuous innovation and the launch of the "ACE Ball Plan" in 2018, which supports youth tennis development by converting "ACE balls" from matches into donations [3] Group 2 - Between 2023 and 2024, the "ACE Ball Plan" will donate 600 sets of tennis equipment to 89 schools, emphasizing CITIC Bank's commitment to social responsibility and national strategy [3] - The sponsorship of the China Open is part of CITIC Bank's multi-faceted cooperation model, integrating event sponsorship, brand promotion, and public welfare initiatives to create a win-win ecosystem [3] - CITIC Bank enhances the spectator experience through co-branded card benefits and upgraded viewing options, further solidifying its role in the event [3]

Group 1 - The CBA Finals concluded on May 15, 2023, with Liaoning Benxi defeating Zhejiang Chouzhou 106-70, achieving a 4-0 series victory and securing the championship for the second consecutive year [1] - Zhao Jiwei was awarded the Finals MVP for his outstanding performance throughout the series [1] - The CBA League is recognized as the highest level of professional basketball in China, with the Finals representing the pinnacle of a seven-month season [1] Group 2 - China Life Group and its member units, including Guangfa Bank, served as official partners of the CBA League, promoting brand youthfulness and engaging with fans during the championship [3] - Guangfa Bank showcased a custom performance during the Finals, incorporating a trendy dance and a themed RAP song to energize the audience and highlight its support for Chinese basketball [5][8] - The bank's marketing strategy included launching a CBA-themed credit card with exclusive benefits, emphasizing its commitment to basketball culture and fan engagement [15][16] Group 3 - Since 2017, China Life has been the first official main sponsor of the CBA League, while Guangfa Bank has been an official partner, leveraging the sponsorship to enhance brand visibility and community engagement [16] - Guangfa Bank has developed various marketing initiatives, including the introduction of CBA co-branded credit and debit cards, and has provided risk funds to support youth basketball initiatives [16] - The bank aims to continue promoting basketball culture and supporting national development goals, contributing to a healthier and stronger sports environment in China [16]

Group 1 - The core idea of the articles revolves around Guangfa Bank's active participation in promoting a "Healthy China" initiative through various community health activities targeting both the elderly and youth [1][4]. - Guangfa Bank's "Vibrant All Open" online health run has attracted over 300,000 participants since its launch in 2024, integrating daily activities into a health tracking system [2]. - The "Free Card Cup" square dance competition serves as a significant platform for the elderly, with the fifth edition covering nearly 40 cities and promoting financial literacy alongside physical activity [3]. Group 2 - The "Guangfa Youth Basketball Star" event, in collaboration with the CBA league, has engaged thousands of young participants across multiple cities, providing them with opportunities to train with professional coaches [4]. - Guangfa Bank aims to merge health concepts with its brand activities, ensuring that both the elderly and youth can enjoy sports while experiencing the warmth of financial services [4]. - The bank is committed to deepening the "Finance + Sports" model to contribute to the "Healthy China 2030" goal [4].

Core Points - The 2025 World Snooker Shanghai Masters, supported by Shanghai Bank, concluded successfully with Kyren Wilson winning the championship against Ali Carter with a score of 11-9, marking Wilson's second title since 2015 [1] - The event attracted a record number of spectators, with over half coming from outside Shanghai, and merchandise sales increased by 70% year-on-year, highlighting its significance in the summer economy [3] - Shanghai Bank, as a major sponsor, is committed to promoting the development of snooker in China and has been actively involved in various sports events, aiming to enhance the city's image and culture [5] Company and Industry Summary - The Shanghai Masters has become an important part of the "Shanghai Summer" and a significant urban event since its inception in 2007, reflecting the integration of culture, tourism, and sports [3] - Shanghai Bank is focused on building a "finance + sports" ecosystem, supporting various local sports events, and contributing to the development of Shanghai as an international sports event hub [5] - The bank plans to continue collaborating with various stakeholders to enhance sports entertainment and consumer financial services, thereby promoting the growth of the sports industry in Shanghai [5]

Core Viewpoint - The event "We Watch Su Super Together" organized by Jiangsu Bank Shanghai Branch successfully combined finance and sports, enhancing cultural exchange and urban vitality between Shanghai and Jiangsu through a live football match viewing experience [1][10]. Group 1: Event Overview - The event took place at Shanghai Moonstar Global Harbor, featuring a live broadcast of the Jiangsu Province City Football League (Su Super) match between Huai'an and Changzhou [1]. - The Su Super league, sponsored by Jiangsu Bank, has gained popularity due to its grassroots nature, attracting amateur players from various professions, thus becoming a cultural symbol for the province [3]. Group 2: Audience Engagement - The event included interactive activities such as a sign-in challenge and a special ceremony where community football team members received customized jerseys, promoting the idea that passion for football transcends professional boundaries [5][10]. - Attendees participated in football-themed interactive games during halftime, enhancing the overall atmosphere and engagement [6]. Group 3: Match Highlights - The match ended in a 0-0 draw, but both teams displayed commendable sportsmanship and competitive spirit, captivating the audience throughout the game [8]. - The event featured a high-quality visual experience with a giant screen, allowing spectators to closely follow the match's details and dynamics [6]. Group 4: Future Implications - Jiangsu Bank Shanghai Branch aims to further explore innovative models of "finance + sports" and "finance + culture," leveraging its brand influence and resource integration to promote cultural exchange and urban development [10].

Group 1 - JD.com and Yili announced their sponsorship of the 2025 Jiangsu Province Urban Football League, highlighting the growing commercial value of the event [1][12] - The sponsorship market for the league has seen a significant increase in demand, with many companies eager to participate despite rising costs, indicating the league's popularity [10][13] - The league's sponsorship structure includes various levels, with local companies showing strong interest and investment, reflecting regional pride and economic significance [3][6] Group 2 - Jiangsu Bank's partnership with the league is viewed as a deep integration of finance and sports, leading to substantial growth in deposits and customer acquisition, particularly among younger demographics [4][11] - Local brands, such as Jinshiyuan and other Jiangsu enterprises, have leveraged the league for brand exposure, enhancing consumer recognition and goodwill [4][7] - The league's success has resulted in a notable increase in stock prices for sponsoring companies, with specific examples including a 7.18% rise for Weiweijia and a 15.71% increase for ST United [7][11] Group 3 - The league's rapid growth has attracted a diverse range of sponsors from various industries, including finance, fast-moving consumer goods, and technology, indicating a broadening appeal [11][13] - New sponsors like JD.com and Yili have joined the league, further validating its commercial potential and expanding its reach [12][13] - The rising sponsorship fees, now reaching 3 million RMB for the season, reflect the league's increasing market value and the competitive nature of securing sponsorships [10][13]