（原标题：广发银行东莞分行破解企业融资难题，助力运动场馆焕新升级） 南方财经记者程浩 东莞报道 在东莞，从热闹的体育场馆到清新的健身步道，全民健身的热情正与便捷高效的金融服务悄然融合。广 发银行东莞分行积极将金融服务融入运动产业生态，不仅助力提升市民运动消费体验，更聚焦体育服务 业企业的成长需求，以灵活高效的融资方案，助力小微企业破解资金难题，为全民健身事业发展注入坚 实的金融动能。 在东莞市核心商业区的一家运动场馆内，高空攀爬、弹力蹦床、室内蹦极等体育设施与健身爱好者们的 汗水交织成一幅活力四射的画面。这家集赛事策划、体育场地服务、健身休闲于一体的综合性场馆隶属 于东莞市某运动场馆有限公司，占地面积超1000平方米，是周边市民运动社交的热门选择。随着全民健 身热潮的持续升温，市场需求旺盛，该公司计划进一步升级设施、拓展新场馆，却因资金问题在扩张发 展的道路上遇到了"拦路虎"，面临资金周转压力，日常运营与扩张计划受到制约。 广发银行东莞分行在主动走访中了解到该企业的困境后，迅速组建服务团队深入对接，详细了解公司的 经营模式、市场前景及资金需求，结合其"短、频、急"融资需求特点，依托"惠信通"信用贷款产品审批 ...

Group 1 - The 2025 China Open is taking place at the National Tennis Center, marking a significant upgrade as the first large-scale comprehensive tennis event in Asia spanning three weeks [1] - CITIC Bank has been a partner of the China Open since 2007, celebrating 19 years of collaboration and witnessing the growth of Chinese tennis from a regional to an international level [3] - CITIC Bank's brand development includes continuous innovation and the launch of the "ACE Ball Plan" in 2018, which supports youth tennis development by converting "ACE balls" from matches into donations [3] Group 2 - Between 2023 and 2024, the "ACE Ball Plan" will donate 600 sets of tennis equipment to 89 schools, emphasizing CITIC Bank's commitment to social responsibility and national strategy [3] - The sponsorship of the China Open is part of CITIC Bank's multi-faceted cooperation model, integrating event sponsorship, brand promotion, and public welfare initiatives to create a win-win ecosystem [3] - CITIC Bank enhances the spectator experience through co-branded card benefits and upgraded viewing options, further solidifying its role in the event [3]

5月15日，2022-2023赛季CBA总决赛在辽宁沈阳落下帷幕，辽宁本钢队决战浙江稠州队，最终辽宁队以106:70击败浙江队，总比分4-0成功赢得比赛， 连续两年大比分获胜捧起总冠军奖杯，赵继伟获总决赛"最有价值球员"。 CBA联赛是中国职业篮球赛事最高殿堂，总决赛是为期7个月赛程中当之无愧的巅峰之战。每一个球队和每一位球员为之付尽一腔热血，只为能攀登 至峰顶。总决赛最后一场精彩纷呈，两队均展现出最强的拼搏精神。上半场，浙江队在吴前、盖利两员大将受伤不利的情况下放手一搏，比分几度领先， 下半场开场后，辽宁队表现渐入佳境，迅速拉开比分，最终四场横扫，坐稳冠军宝座。 总决赛前后，中国人寿集团成员单位、CBA联赛官方合作伙伴广发银行以"巅峰之战 精彩见证"为主题，将品牌年轻化贯穿其中，与广大CBA球迷共 同见证冠军诞生。 精彩亮相 见证巅峰赛事 总决赛首场比赛，广发银行在内场表演中，以备受年轻人追捧的潮流手势舞形式，惊喜奉献品牌定制助威"山河舞"。广发银行红色三角形logo标识设 计以三条等边为基本元素，犹如江河汇聚，亦如山峰巍峨，蕴含三生万物、孕育创新、生机无限、永恒发展之意。舞蹈巧妙地将广发logo融入富有动 ...

Group 1 - The core idea of the articles revolves around Guangfa Bank's active participation in promoting a "Healthy China" initiative through various community health activities targeting both the elderly and youth [1][4]. - Guangfa Bank's "Vibrant All Open" online health run has attracted over 300,000 participants since its launch in 2024, integrating daily activities into a health tracking system [2]. - The "Free Card Cup" square dance competition serves as a significant platform for the elderly, with the fifth edition covering nearly 40 cities and promoting financial literacy alongside physical activity [3]. Group 2 - The "Guangfa Youth Basketball Star" event, in collaboration with the CBA league, has engaged thousands of young participants across multiple cities, providing them with opportunities to train with professional coaches [4]. - Guangfa Bank aims to merge health concepts with its brand activities, ensuring that both the elderly and youth can enjoy sports while experiencing the warmth of financial services [4]. - The bank is committed to deepening the "Finance + Sports" model to contribute to the "Healthy China 2030" goal [4].

从2007年赛事创立到如今成为"上海之夏"的重要组成部分，世界斯诺克·上海大师赛一路走来，已经成长为球迷心目中重要的城市印记。今年，上海银行作 为主要赞助商，继续携手赛事方助推斯诺克运动在中国不断发展壮大。比赛之余，约翰·希金斯来到孩子们身边，以"星光"照亮沪上"放心家园·安心暑托 班"的课堂，为更多青少年提供感受体育魅力和世界冠军风采的平台，在他们心中播下兴趣的种子。 与时代同行，与美好同路。作为本地法人金融机构，上海银行长期以助力上海文体事业发展为己任，积极搭建"金融+体育"生态圈，支持上海女子半马、马 桥半马、上海明日之星冠军杯足球赛等各类赛事，全力助建国际体育赛事之都。 后续，上海银行将继续携手各方，聚焦文旅体育热点，深度整合优势资源，提供更丰富的体育娱乐与消费金融便利服务，展示上海城市形象、传播上海城市 文化，全面助力上海体育产业发展迈上新台阶。（邓侃） 编辑：葛佳明 转自：新华财经 8月3日晚，由上海银行支持的2025世界斯诺克·上海大师赛在卢湾体育馆圆满落幕。最后的焦点之战在凯伦·威尔逊和阿里·卡特之间进行。最终，经过20局大 战，凯伦·威尔逊以11-9战胜对手，获得冠军，这也是他自2015年夺 ...

Core Viewpoint - The event "We Watch Su Super Together" organized by Jiangsu Bank Shanghai Branch successfully combined finance and sports, enhancing cultural exchange and urban vitality between Shanghai and Jiangsu through a live football match viewing experience [1][10]. Group 1: Event Overview - The event took place at Shanghai Moonstar Global Harbor, featuring a live broadcast of the Jiangsu Province City Football League (Su Super) match between Huai'an and Changzhou [1]. - The Su Super league, sponsored by Jiangsu Bank, has gained popularity due to its grassroots nature, attracting amateur players from various professions, thus becoming a cultural symbol for the province [3]. Group 2: Audience Engagement - The event included interactive activities such as a sign-in challenge and a special ceremony where community football team members received customized jerseys, promoting the idea that passion for football transcends professional boundaries [5][10]. - Attendees participated in football-themed interactive games during halftime, enhancing the overall atmosphere and engagement [6]. Group 3: Match Highlights - The match ended in a 0-0 draw, but both teams displayed commendable sportsmanship and competitive spirit, captivating the audience throughout the game [8]. - The event featured a high-quality visual experience with a giant screen, allowing spectators to closely follow the match's details and dynamics [6]. Group 4: Future Implications - Jiangsu Bank Shanghai Branch aims to further explore innovative models of "finance + sports" and "finance + culture," leveraging its brand influence and resource integration to promote cultural exchange and urban development [10].

Group 1 - JD.com and Yili announced their sponsorship of the 2025 Jiangsu Province Urban Football League, highlighting the growing commercial value of the event [1][12] - The sponsorship market for the league has seen a significant increase in demand, with many companies eager to participate despite rising costs, indicating the league's popularity [10][13] - The league's sponsorship structure includes various levels, with local companies showing strong interest and investment, reflecting regional pride and economic significance [3][6] Group 2 - Jiangsu Bank's partnership with the league is viewed as a deep integration of finance and sports, leading to substantial growth in deposits and customer acquisition, particularly among younger demographics [4][11] - Local brands, such as Jinshiyuan and other Jiangsu enterprises, have leveraged the league for brand exposure, enhancing consumer recognition and goodwill [4][7] - The league's success has resulted in a notable increase in stock prices for sponsoring companies, with specific examples including a 7.18% rise for Weiweijia and a 15.71% increase for ST United [7][11] Group 3 - The league's rapid growth has attracted a diverse range of sponsors from various industries, including finance, fast-moving consumer goods, and technology, indicating a broadening appeal [11][13] - New sponsors like JD.com and Yili have joined the league, further validating its commercial potential and expanding its reach [12][13] - The rising sponsorship fees, now reaching 3 million RMB for the season, reflect the league's increasing market value and the competitive nature of securing sponsorships [10][13]