曾经创下中国足坛甲A联赛55场不败的神话、2024年国际中体联足球世界杯和2025年国际大体联足球世 界杯相继在此举办、校园足球覆盖260余所特色学校……举全市之力打造全国"足球之旅"首选城市的大 连，近日在其城市地标之一的梭鱼湾足球场所在地——甘井子区梭鱼湾，迎来了全市首家足球生态主题 银行。 11月24日，浦发银行大连梭鱼湾支行正式开门迎客，这也是浦发银行全国范围内首家足球生态主题支 行。记者看到，200多平方米的支行营业厅，被足球吉祥物、足球图片墙、可购买球票也可自助办理理 财业务的智能机具等足球元素装饰一新。该支行成立后，将承接原大连甘井子浦发村镇银行全部业务， 并聚焦"足球"这一关键词，深度探索"金融+体育"融合模式，为大连"足球城"建设注入全新的金融动 能。 如何用好"足球城"这张金名片？如何突破传统的"服务者"角色，跻身为集"金融服务、球迷体验、产业 链支持"于一体的"共建者"角色，让金融渗透到体育产业的每一根脉络，在助力体育产业高质量发展的 同时收获共赢局面？记者近日走访大连市多家金融机构，实地探访"金融+体育"模式的真实样貌。 共建"金融+体育"生态圈 这是属于大连足球的荣耀时刻：12月12 ...

以赛为媒 "金融+体育"赋能品牌与城市共成长 后亚运时代的杭州，正借助体育力量走向更广阔的世界舞台。 9月16日—9月23日，网球界盛事——2025领克杭州网球公开赛（ATP250赛事）在"小莲花"举行。此次 赛事吸引了众多顶尖球星参赛，而华夏银行（600015）杭州分行作为赞助商，以此为契机，开展为期3 个月的系列主题活动。这不仅是简单的品牌曝光，更是该行"浙家惠"平台探索"金融+"模式的一次深度 实践。 世界羽联世界巡回赛总决赛、国际皮划艇联合会"杭州超级杯"、杭州网球公开赛等国际赛事相继落户， WCBA全明星赛、杭州马拉松、国际毅行大会等自主品牌赛事精彩纷呈，这些赛事不仅吸引了全球重量 级运动员同场竞技，更点燃了市民的观赛热情。 一场国际网球赛事、一个金融服务平台，正以独特的方式打破边界、相互成就。 从西子湖畔到钱塘江边，从社区角落到世界级场馆，运动已成为杭州市民不可或缺的生活方式。这座被 誉为"赛会之城"的活力之都，正以一场场高水平的赛事和浓厚的全民健身氛围，向世界展示着它对体育 的赤诚热爱。 杭州是一座跃动着体育基因的城市，从钱塘江的横渡勇士，到运河上的皮划艇爱好者，从环浙步道上的 骑行队伍，到街头 ...

真 / 知 / 引 / 导 / 生 / 活 | 大连新闻传媒集团记者邵海峰 | 近日，浦发银行首家足球生态主题支行——大连梭鱼湾支行正式开门迎客，这也是大连首家足球生态主题银行，标志着大连，这座有着浓厚足球和体育氛 围的城市，正以"金融+体育"的深度融合模式，奏响体育经济高质量发展和城市文体旅融合的新乐章。 金融力量，如涓涓细流渗透到体育产业的每一个脉络，成为撬动城市消费升级、提升城市品牌影响力的新引擎。 媒集团记者邵海峰 摄 梭鱼湾足球场中超比赛场景。大连新闻传 $$\Leftrightarrow\exists i,j,l$$ 让"足球城"金字招牌 愈发闪亮 足球是大连鲜明的城市标签。 "足球是镌刻在大连这座城市基因里的荣耀，支持大连足球就是支持城市的未来。"我市一位金融业人士表示。 浦发银行首家足球生态主题支行——大连梭鱼湾支行的正式营业，是浦发银行大连分行深化"金融+体育"战略的关键举措。该支行不仅承接了原大连甘井 子浦发村镇银行的全部业务，更力求打破传统银行服务边界，打造集金融服务、球迷体验、产业链支持于一体的特色服务体系。 浦发银行大连分行与大连英博足球俱乐部的战略合作正在持续深化。双方将共同推出联 ...

这场全国首创的跑团专属赛事，汇聚全省优秀跑团组成的2000余人竞技方阵，在长江沿岸的环绕型双圈 赛道上展开10公里团体角逐，最终所有参赛队伍均顺利完赛，展现了团队协作的体育精神，为年度奔跑 之旅画上圆满句号。 此次江苏省跑团年终总决赛不仅是对全省跑团年度训练成果的集体检阅，更搭建了体育文化交流的重要 平台，让全民健身从个人习惯升级为社群热潮。江苏银行将一如既往深耕"体育+金融"生态，以更多元 的支持、更优质的服务，助力江苏体育事业高质量发展，让运动激情点亮城市生活，让协作精神赋能美 好生活。 江苏银行作为赛事的总冠名商，始终践行社会责任，将助力体育事业发展作为践行"全民健身"国家战略 的重要举措。今年是国家体重管理年的第一年，在体育健康成为居民最关心话题的当下，跑团作为全民 健身的重要组成部分，其中所传递的积极向上、奋力拼搏、团结互进的精神与江苏银行企业文化深度共 鸣。江苏银行本次与江苏省田径运动协会的携手，不仅是一次赛事合作，更是一场回归生活本源的"深 度连接"。本次冠名支持江苏省跑团年终总决赛，也是江苏银行继支持"苏超"（江苏省城市足球联 赛）、环太湖自行车赛等品牌赛事后的又一重要实践。江苏银行通过持续支 ...

近日，率先落户浙江省的ATP职业赛事——2025杭州网球公开赛（ATP250赛事）在"小莲花"落下帷幕。 华夏银行杭州分行作为赞助商，以此为契机，开展为期3个月的系列主题活动，探索"金融+体育"深度融 合模式。同时，推动"浙家惠"平台服务再升级。 华夏银行杭州分行行长闫炯智表示，助力本次网球公开赛，是响应国家"全民健身"战略、探索"金融+体 育"模式的实践。杭州分行自8月起，推出"华夏银行杯"网球大赛、线上球场预约、展位服务及扭蛋抽奖 等活动。客户可通过"浙家惠"幸福家园板块，免费预约网球场、壁球馆，参与抽奖赢取赛事门票和特许 商品，让市民深度融入体育盛宴。 此次华夏银行杭州分行以赛事为媒，既提升了品牌价值，也深化了客户联系。未来，华夏银行杭州分行 将继续探索"金融+"场景，让金融更好融入生活，赋能城市发展与民生幸福。（数据来源：华夏银行杭 州分行） ·广告 作为华夏银行杭州分行精心打造的金融服务品牌，"浙家惠"公众号以"便捷、实惠、好玩"为宗旨，构 建"互联网+金融+产业+生活场景"生态圈，涵盖"浙服务""家财富""惠生活"三大板块。2024年上线的"幸 福家园"平台，进一步拓展"浙家惠"服务边界，通过线下 ...

Group 1 - The core idea of the article highlights the integration of financial services into the sports industry in Dongguan, enhancing the sports consumption experience for citizens while addressing the growth needs of sports service enterprises [1][2] - The local sports venue, which spans over 1,000 square meters, is a popular choice for community sports and social activities, but it faces funding challenges that hinder its expansion plans due to the increasing demand for sports services [1][2] - After understanding the financial difficulties faced by the sports venue, Guangfa Bank Dongguan Branch quickly formed a service team to tailor a financing solution, providing a credit loan of 1.52 million yuan to alleviate the company's funding pressure [2] Group 2 - The timely financial support from Guangfa Bank enabled the sports venue to proceed with renovations and accelerate the digital transformation of existing facilities, enhancing member service experiences [2] - Guangfa Bank plans to continue deepening the "finance + sports" service model, focusing on the financing needs of small and micro sports enterprises and improving citizens' sports consumption experiences with more diverse financial products and convenient service processes [2]

Group 1 - The 2025 China Open is taking place at the National Tennis Center, marking a significant upgrade as the first large-scale comprehensive tennis event in Asia spanning three weeks [1] - CITIC Bank has been a partner of the China Open since 2007, celebrating 19 years of collaboration and witnessing the growth of Chinese tennis from a regional to an international level [3] - CITIC Bank's brand development includes continuous innovation and the launch of the "ACE Ball Plan" in 2018, which supports youth tennis development by converting "ACE balls" from matches into donations [3] Group 2 - Between 2023 and 2024, the "ACE Ball Plan" will donate 600 sets of tennis equipment to 89 schools, emphasizing CITIC Bank's commitment to social responsibility and national strategy [3] - The sponsorship of the China Open is part of CITIC Bank's multi-faceted cooperation model, integrating event sponsorship, brand promotion, and public welfare initiatives to create a win-win ecosystem [3] - CITIC Bank enhances the spectator experience through co-branded card benefits and upgraded viewing options, further solidifying its role in the event [3]

Group 1 - The CBA Finals concluded on May 15, 2023, with Liaoning Benxi defeating Zhejiang Chouzhou 106-70, achieving a 4-0 series victory and securing the championship for the second consecutive year [1] - Zhao Jiwei was awarded the Finals MVP for his outstanding performance throughout the series [1] - The CBA League is recognized as the highest level of professional basketball in China, with the Finals representing the pinnacle of a seven-month season [1] Group 2 - China Life Group and its member units, including Guangfa Bank, served as official partners of the CBA League, promoting brand youthfulness and engaging with fans during the championship [3] - Guangfa Bank showcased a custom performance during the Finals, incorporating a trendy dance and a themed RAP song to energize the audience and highlight its support for Chinese basketball [5][8] - The bank's marketing strategy included launching a CBA-themed credit card with exclusive benefits, emphasizing its commitment to basketball culture and fan engagement [15][16] Group 3 - Since 2017, China Life has been the first official main sponsor of the CBA League, while Guangfa Bank has been an official partner, leveraging the sponsorship to enhance brand visibility and community engagement [16] - Guangfa Bank has developed various marketing initiatives, including the introduction of CBA co-branded credit and debit cards, and has provided risk funds to support youth basketball initiatives [16] - The bank aims to continue promoting basketball culture and supporting national development goals, contributing to a healthier and stronger sports environment in China [16]

Group 1 - The core idea of the articles revolves around Guangfa Bank's active participation in promoting a "Healthy China" initiative through various community health activities targeting both the elderly and youth [1][4]. - Guangfa Bank's "Vibrant All Open" online health run has attracted over 300,000 participants since its launch in 2024, integrating daily activities into a health tracking system [2]. - The "Free Card Cup" square dance competition serves as a significant platform for the elderly, with the fifth edition covering nearly 40 cities and promoting financial literacy alongside physical activity [3]. Group 2 - The "Guangfa Youth Basketball Star" event, in collaboration with the CBA league, has engaged thousands of young participants across multiple cities, providing them with opportunities to train with professional coaches [4]. - Guangfa Bank aims to merge health concepts with its brand activities, ensuring that both the elderly and youth can enjoy sports while experiencing the warmth of financial services [4]. - The bank is committed to deepening the "Finance + Sports" model to contribute to the "Healthy China 2030" goal [4].

Core Points - The 2025 World Snooker Shanghai Masters, supported by Shanghai Bank, concluded successfully with Kyren Wilson winning the championship against Ali Carter with a score of 11-9, marking Wilson's second title since 2015 [1] - The event attracted a record number of spectators, with over half coming from outside Shanghai, and merchandise sales increased by 70% year-on-year, highlighting its significance in the summer economy [3] - Shanghai Bank, as a major sponsor, is committed to promoting the development of snooker in China and has been actively involved in various sports events, aiming to enhance the city's image and culture [5] Company and Industry Summary - The Shanghai Masters has become an important part of the "Shanghai Summer" and a significant urban event since its inception in 2007, reflecting the integration of culture, tourism, and sports [3] - Shanghai Bank is focused on building a "finance + sports" ecosystem, supporting various local sports events, and contributing to the development of Shanghai as an international sports event hub [5] - The bank plans to continue collaborating with various stakeholders to enhance sports entertainment and consumer financial services, thereby promoting the growth of the sports industry in Shanghai [5]