金融+体育

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广发银行积极融入“健康中国”建设 邀您一起“动”起来
Xin Hua Wang· 2025-08-09 03:04
Group 1 - The core idea of the articles revolves around Guangfa Bank's active participation in promoting a "Healthy China" initiative through various community health activities targeting both the elderly and youth [1][4]. - Guangfa Bank's "Vibrant All Open" online health run has attracted over 300,000 participants since its launch in 2024, integrating daily activities into a health tracking system [2]. - The "Free Card Cup" square dance competition serves as a significant platform for the elderly, with the fifth edition covering nearly 40 cities and promoting financial literacy alongside physical activity [3]. Group 2 - The "Guangfa Youth Basketball Star" event, in collaboration with the CBA league, has engaged thousands of young participants across multiple cities, providing them with opportunities to train with professional coaches [4]. - Guangfa Bank aims to merge health concepts with its brand activities, ensuring that both the elderly and youth can enjoy sports while experiencing the warmth of financial services [4]. - The bank is committed to deepening the "Finance + Sports" model to contribute to the "Healthy China 2030" goal [4].
我们一起看苏超——江苏银行上海分行 “金融+体育”助力市民美好生活
Guan Cha Zhe Wang· 2025-07-07 13:32
Core Viewpoint - The event "We Watch Su Super Together" organized by Jiangsu Bank Shanghai Branch successfully combined finance and sports, enhancing cultural exchange and urban vitality between Shanghai and Jiangsu through a live football match viewing experience [1][10]. Group 1: Event Overview - The event took place at Shanghai Moonstar Global Harbor, featuring a live broadcast of the Jiangsu Province City Football League (Su Super) match between Huai'an and Changzhou [1]. - The Su Super league, sponsored by Jiangsu Bank, has gained popularity due to its grassroots nature, attracting amateur players from various professions, thus becoming a cultural symbol for the province [3]. Group 2: Audience Engagement - The event included interactive activities such as a sign-in challenge and a special ceremony where community football team members received customized jerseys, promoting the idea that passion for football transcends professional boundaries [5][10]. - Attendees participated in football-themed interactive games during halftime, enhancing the overall atmosphere and engagement [6]. Group 3: Match Highlights - The match ended in a 0-0 draw, but both teams displayed commendable sportsmanship and competitive spirit, captivating the audience throughout the game [8]. - The event featured a high-quality visual experience with a giant screen, allowing spectators to closely follow the match's details and dynamics [6]. Group 4: Future Implications - Jiangsu Bank Shanghai Branch aims to further explore innovative models of "finance + sports" and "finance + culture," leveraging its brand influence and resource integration to promote cultural exchange and urban development [10].
赞助位一“席”难求!“苏超”如何撬动巨大商业价值
Xin Hua Ri Bao· 2025-06-16 13:11
Group 1 - JD.com and Yili announced their sponsorship of the 2025 Jiangsu Province Urban Football League, highlighting the growing commercial value of the event [1][12] - The sponsorship market for the league has seen a significant increase in demand, with many companies eager to participate despite rising costs, indicating the league's popularity [10][13] - The league's sponsorship structure includes various levels, with local companies showing strong interest and investment, reflecting regional pride and economic significance [3][6] Group 2 - Jiangsu Bank's partnership with the league is viewed as a deep integration of finance and sports, leading to substantial growth in deposits and customer acquisition, particularly among younger demographics [4][11] - Local brands, such as Jinshiyuan and other Jiangsu enterprises, have leveraged the league for brand exposure, enhancing consumer recognition and goodwill [4][7] - The league's success has resulted in a notable increase in stock prices for sponsoring companies, with specific examples including a 7.18% rise for Weiweijia and a 15.71% increase for ST United [7][11] Group 3 - The league's rapid growth has attracted a diverse range of sponsors from various industries, including finance, fast-moving consumer goods, and technology, indicating a broadening appeal [11][13] - New sponsors like JD.com and Yili have joined the league, further validating its commercial potential and expanding its reach [12][13] - The rising sponsorship fees, now reaching 3 million RMB for the season, reflect the league's increasing market value and the competitive nature of securing sponsorships [10][13]