Core Viewpoint - The rapid development of cross-border e-commerce is providing new opportunities for China's traditional home textile industry to expand internationally, driving the transformation and upgrading of the industry through enhanced technological innovation and product upgrades to better meet overseas consumer demands [1][2]. Group 1: Industry Overview - Shaoxing Keqiao is a core textile industry cluster in China, with over 8,000 textile enterprises and an annual output value exceeding 100 billion yuan, covering trade with 206 countries and regions globally [2]. - The textile industry in Shaoxing, traditionally labeled as "labor-intensive, high energy consumption, and low added value," is now exploring new paths for transformation through digital production and creative design, extending from pure manufacturing to design, research and development, and brand building [2][3]. - In 2024, Shaoxing's foreign trade exports are projected to exceed 160 billion yuan, with a year-on-year growth of 10% [2]. Group 2: Cross-Border E-Commerce Growth - The number of cross-border e-commerce enterprises in Shaoxing Keqiao is expected to surpass 2,000 in 2024, accounting for one-third of the city's total, with 16 companies achieving annual transaction volumes exceeding 10 million USD [2]. - The cross-border e-commerce export value for the region reached 6.799 billion yuan in 2024, representing a year-on-year increase of 176.3% [2]. - Online transaction volume for curtain enterprises in major cross-border e-commerce platforms reached 1.539 billion USD in 2024, marking a year-on-year growth of 66.43% [3]. Group 3: Company Innovations and Strategies - Companies like Shaoxing Yintong Network Technology Co., Ltd. have successfully entered the U.S. market through Amazon, achieving a monthly sales volume of 60,000 USD within two months of entry [4]. - Shaoxing Younai Textile Co., Ltd. has shifted to direct service for global consumers by leveraging Amazon to enhance its brand and product offerings, focusing on innovative products that meet overseas consumer demands [5][6]. - Shaoxing Yagu Home Co., Ltd. has seen significant sales growth after entering the cross-border e-commerce space, with daily sales exceeding 200 units shortly after launching on Amazon [6]. Group 4: Challenges and Future Directions - Traditional home textile enterprises face challenges in the cross-border e-commerce transition, including intense online competition and fluctuations in international raw material prices [7]. - Companies need to adapt to different market dynamics, such as longer product launch cycles in overseas markets compared to domestic ones, and varying consumer preferences [7]. - The global curtain industry is evolving towards smart, green, personalized, high-frequency, branded, and globalized trends, necessitating increased technological and design innovation from home textile enterprises [8].