Core Viewpoint - The resurgence of "Kuk" in the cultural and collectible market is a cause for concern, as it employs old marketing tactics that mislead new players into viewing it as a valuable item, despite its lack of intrinsic worth [1][4][10] Group 1: Market Dynamics - The Kuk product, made from the outer shell of Brazilian palm fruit, is being marketed as a substitute for traditional items like Bodhi seeds, claiming various benefits such as warding off evil and attracting wealth [1][6] - The current trend in the collectible market is characterized by low-priced items that appear to be bargains, yet still allow merchants to maintain significant profit margins through low production costs and bulk sales [8][9] - Traditional popular items like Bodhi seeds have entered a "micro-profit era," leading merchants to revive the Kuk concept as a high-return product due to its lack of standards and cultural backing [9] Group 2: Consumer Awareness - Merchants are leveraging modern marketing techniques, such as live streaming and algorithm-driven promotions, to create a new wave of hype around Kuk, disguising it as a "niche treasure" [3][6] - The essence of collectible items lies in cultural heritage and aesthetic appreciation, rather than short-term speculation, highlighting the need for consumers to remain vigilant against low-priced temptations [10]