Core Viewpoint - The new brand strategy of the company is not merely a cost-intensive investment but a strategic reuse and upgrade of its existing core capabilities, including IP resources, marketing, and live streaming [1] Group 1 - The company aims to leverage its strong IP resources, event marketing capabilities, and live streaming abilities to brand high-quality supply chain white-label products [1] - There will be a deep integration of online sales with the brands, providing services such as live streaming, e-commerce shelf space, private domain sales, and content slicing [1] - The strategy is expected to enhance the overall live streaming duration, frequency, and efficiency of the company [1] Group 2 - The company plans to connect the brands with offline channels, establishing a multi-dimensional sales system through instant retail and traditional supermarkets [1]