张家界旅游产品
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文旅巨头多维赋能 *ST张股重整焕新可期
Zheng Quan Ri Bao Zhi Sheng· 2025-11-21 14:09
Core Viewpoint - Zhangjiajie Tourism Group Co., Ltd. has entered a restructuring process, supported by strong backing from state-owned enterprises, local government policies, and systematic governance optimization, which together create a solid value foundation for long-term investment [1] Group 1: Restructuring Highlights - The participation of multiple state-owned listed companies in the restructuring provides stable expectations and quality resource support [1] - Hunan Electric Media Co., Ltd., as a leading cultural enterprise in Hunan Province, offers robust policy coordination and resource support for cultural tourism integration projects [1] - The core implementation entity, Mango Cultural Tourism Investment Co., Ltd., will leverage its nearly 20 years of experience in cultural tourism project management for the transformation of Duyong Ancient City [2] Group 2: Collaborative Efforts - A specialized operating company will be jointly established by Electric Media and other professional cultural tourism institutions to lead the quality improvement and market-oriented operation of Duyong Ancient City [2] - Caesar Travel Development Co., Ltd. will collaborate with Zhangjiajie Tourism Group on tourism product development, supply chain optimization, and expanding domestic and international customer sources [2] - The involvement of Jifuqingyuan Investment Partnership will inject cultural connotations into the scenic area, enhancing visitor return rates through brand linkage and co-hosted events [2] Group 3: Financial and Structural Support - Zhangjiajie Industrial Investment (Holding) Co., Ltd. has acquired 1.09 billion shares at a price of 3.96 yuan per share, demonstrating confidence in the company's future development [3] - The restructuring agreement includes participation from 17 restructuring investors, many of whom have state-owned backgrounds, providing dual guarantees of financial support and resource empowerment [3] - The implementation of the restructuring plan is expected to fundamentally improve the asset-liability structure of Zhangjiajie Tourism Group, enhancing the profitability of its core business [3]
入境便捷、支付便利、旅游省心 外国游客点赞中国游
Yang Shi Wang· 2025-10-09 12:33
Core Insights - The inbound tourism during the National Day and Mid-Autumn Festival holiday has seen significant growth, with 751,000 foreign visitors, a 19.8% increase year-on-year, and 535,000 entering under visa-free policies, marking a 46.8% rise [1] Group 1: Inbound Tourism Trends - Foreign tourists are booking accommodations earlier, staying longer, and engaging more deeply with local attractions [1] - Zhangjiajie National Forest Park has become a popular destination, enhancing multilingual services and payment options to cater to diverse tourist needs [1] Group 2: Payment and Service Enhancements - Zhangjiajie has implemented a comprehensive payment system, including card machines in high-frequency areas and foreign currency exchange services, improving payment convenience for tourists [2] - Tourists have expressed satisfaction with the ease of using mobile payment systems like Alipay and WeChat [3] Group 3: New Tourism Products and Experiences - Zhangjiajie has developed new tourism products, including immersive experiences at scenic spots and cultural activities centered around local heritage [3] - The local travel agency has reported over 10,000 orders for new tourism products that highlight seasonal attractions and cultural events [3] Group 4: Service Upgrades in Yunnan - Yunnan province has enhanced its inbound tourism services, including streamlined entry processes at airports and multilingual support for international travelers [4] - The province has seen a rise in international flights and has implemented smart systems to improve the entry experience for tourists [4] Group 5: Customized Travel Experiences - Travel agencies in Yunnan are offering personalized itineraries and multilingual guides to meet the specific needs of foreign tourists, enhancing the overall travel experience [5] - The trend of group travel is increasing, with tourists preferring guided tours for a comprehensive understanding of local culture and attractions [5] Group 6: Systematic Upgrades in Tourism Services - Yunnan has selected six pilot regions to upgrade its inbound tourism service system, providing funding for multilingual consultation centers and communication services [6]
湘台旅游业者齐聚张家界 期盼加强两岸文旅交流合作
Xin Hua Wang· 2025-09-17 07:32
长期以来,台湾游客入境人次都位居张家界入境游客前列。数据显示,2025年1至7月,张家界接待 台湾游客6.4万人,同比增长27.69%。 9月15日拍摄的首届海峡两岸(湖南)旅游高质量发展大会现场。新华社发 新华社长沙9月16日电(记者张格)"这是我第一次见到张家界的云海,峰林在云雾中若隐若现,这 里简直就是仙境!"在位于湖南省张家界市的天门山国家森林公园,台湾海峡两岸旅行发展协会理事长 萧博仁连连感慨。尽管已来过张家界多次,但他称每次都有新惊喜。 9月15日,作为本届湘台经贸文化交流合作会的一项专题活动,首届海峡两岸(湖南)旅游高质量 发展大会在张家界市慈利县开幕。百余名台湾旅游业者受邀来到张家界,参与文旅项目观摩、两岸旅行 商合作洽谈会等活动,与大陆从业者围绕市场开拓、产品推广、资源共享等内容面对面交流。 "与宝岛同行聊得很开心。通过交流,我了解到台湾民众对来大陆旅行十分感兴趣,台湾旅行商也 建议我们接下来推出更丰富的冬季旅游产品,吸引更多游客。"张家界一家旅行社负责人徐炜说。 构和不断升级的文旅产业,让台商看见新的投资合作机遇"。 "尽管许多台湾旅行商都推出张家界的旅游产品,但从业者本人并不一定亲自到访 ...