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【高端访谈】以链长制增强产业可持续发展韧性——访山东烟台市政协主席、葡萄酒产业链链长于永信
Xin Hua Cai Jing· 2025-07-05 05:35
Core Viewpoint - Yantai has developed into the most complete domestic wine industry chain area in China, leveraging chain thinking to promote innovation and sustainable development in the wine industry amidst a downturn and deep adjustment period [1][5]. Industry Overview - Yantai is recognized as the birthplace of modern Chinese wine industry and the only "International Grape and Wine City" in Asia, with a history dating back to 1892 when Zhang Bishi established the Zhangyu company [2][4]. - The region boasts 204 wine production enterprises, 63 renowned wineries, and over 250 supporting enterprises, with a total annual output value of 500 billion yuan, maintaining the top position in the country [2][4]. Competitive Advantages - Yantai's geographical location at 37 degrees north latitude provides optimal conditions for high-quality wine production, adhering to the "3S" principle of sunshine, gravel, and ocean [2]. - The area has received over 700 international awards in the past three years, showcasing the global competitiveness of "Chinese brewing" [3]. Achievements in the Wine Industry - In 2024, Yantai's wine production enterprises accounted for 41% of the national total output, with sales revenue and profit indicators consistently leading among major production areas [4]. - The brand value of "Yantai Wine" reached 86.231 billion yuan [4]. Chain Long System Implementation - Yantai initiated the "Chain Long System" in 2021 to enhance the wine industry's resilience, focusing on strategic planning and top-level guidance [5][6]. - The city has established a development support system, including special funds and policy measures to optimize the chain operation mechanism [6]. Industry Integration and Development - The wine industry in Yantai integrates primary, secondary, and tertiary sectors, creating a clear full industry chain that includes planting, brewing, tasting, cultural experiences, and leisure tourism [7]. - The region has developed high-standard quality bases and demonstration gardens, with 98% of wine grape bases adhering to standardized practices [7]. Cultural and Tourism Development - Yantai has formed a development pattern where wine regions are integrated with tourism, enhancing visitor experiences and attracting over 3 million tourists annually [8]. - The city is promoting wine culture through various initiatives, including cultural museums and public promotion activities [9]. Global Engagement - Yantai is expanding its international connections by hosting international summits and fostering cooperation with global wine-producing regions [10].