Core Viewpoint - Walmart's private label brand "Wojixian" is rapidly expanding, introducing nearly a thousand new products, and is increasingly resembling products from its subsidiary Sam's Club, raising questions about brand differentiation and internal competition [3][4][12]. Group 1: Brand Development and Strategy - Wojixian was launched in 2019 as Walmart China's private label and initially had only a few dozen products, but has since entered a phase of rapid expansion [3][5]. - The brand's strategy includes offering products similar to popular items from Sam's Club, such as snacks and beverages, but with adjustments in flavor, specifications, and pricing [4][6]. - Walmart aims to attract middle-class families and single consumers by providing lower-priced alternatives to Sam's Club products [6][12]. Group 2: Market Performance and Challenges - Walmart China reported a nearly 22% year-on-year increase in net sales, with Sam's Club experiencing double-digit growth, while Walmart supermarkets are facing a decline in store numbers, dropping from 420 in 2019 to under 280 by the end of last year [5][8]. - The shift in consumer preferences from low prices to value-for-money has pressured traditional hypermarkets, prompting Walmart to innovate its store formats and product offerings [5][6]. - Wojixian's product offerings are based on high-frequency, high-demand items that have been validated within the Sam's Club ecosystem, indicating a strategic alignment with successful market trends [8][10]. Group 3: Competitive Landscape - The overlap in product offerings between Wojixian and Sam's Club may dilute the unique value proposition of Sam's Club, which is built on exclusivity and high quality [12][13]. - Consumer feedback suggests that while Wojixian offers lower-priced alternatives, there are concerns regarding the quality and taste compared to Sam's Club products, which could impact long-term brand loyalty [13][12]. - The shared supply chain between Walmart and Sam's Club allows Wojixian to leverage established suppliers, reducing costs and improving product quality control [10][11].