以下文章来源于有趣的制造 ，作者CastAI 有趣的制造 . 接着蛋糕坯浅色面朝上放在隔油纸上，依次经过奶油涂抹口，铺上一层丰盈的奶油。 手动卷 我是 Cast，学机械设计和实践设计，会用动图带你看懂各种东西的制作，也会分享新鲜的设计探索～ 已出版绘本《有趣的制造》三册 我一直以为自己是写过瑞士卷的批量卷流水线，结果翻了翻写的《 奶油夹心蛋糕卷，是怎么在流水 线上「卷」出来的？ | 有趣的制造 》，居然只写过手动卷 （ 要是早半年发现，就能狠狠蹭热点 了... ） 这不合理！今天必须来升个版本，看 瑞士卷是怎么被机器卷起来的 ~ 准备材料 瑞士卷的材料非常简单，蛋糕层和奶油夹心层。下面是刚出炉的海绵蛋糕，色泽金黄，看起来就松 软又美味。 脱模之前，先敲一下~一个都不漏过。这个敲震一下，我们以前还单独看过资料发过原因《 新鲜出 炉的面包和蛋糕，为什么还要使劲摔一下？ 》除了 脱模方便，还 防止烤后的面包和蛋糕回缩及侧面 塌陷，变相 增加弹弹的口感。 先看个人工手动卷，由老奶奶打个样。辊子隔着纸张压住蛋糕边缘，再往上一提压住，顺势滚一 圈，非常丝滑的连招， 瑞士卷就成型了。 但是蛋糕卷机器才是我们这次的主题。继续 ...

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Core Viewpoint - The rise of Ciabatta bread in China reflects significant changes in the baking industry, including the trends of pre-packaged retail, the main food transformation of baked goods, and the health-consciousness of consumers [25][26]. Group 1: Rise of Ciabatta - Ciabatta, originally a traditional Italian bread, has gained popularity in China, transitioning from niche high-end bakeries in cities like Beijing and Shanghai to mainstream consumer markets [5][7]. - Major pre-packaged baking companies, such as Taoli Bread and Man Keton, have recently launched Ciabatta products, indicating its entry into a larger market and potential to become a leading industry item [5][11]. - The health-oriented attributes of Ciabatta, such as high water content and simple ingredients, have made it appealing to health-conscious consumers, particularly those focused on fitness and low-sugar diets [7][19]. Group 2: Retail Transformation - The trend of retailing baked goods is reshaping the baking industry, with offline dining and packaged foods influencing each other [12][13]. - Pre-packaged products like bagels have successfully transitioned from in-store to retail, breaking the limitations of "freshly baked" sales [13][15]. - New retail platforms, including Sam's Club and Hema, are leveraging their cold chain and delivery networks to promote baked goods, which serve as key products for attracting customers [16][17]. Group 3: Main Food Transformation - Baked goods are increasingly being integrated into main meal scenarios, moving beyond traditional roles as breakfast or snack items [18][20]. - Ciabatta and bagels are becoming popular as meal substitutes, aligning with modern consumer preferences for convenience and health [19][20]. - The trend of main food transformation in baked goods aligns with similar developments in markets like Japan and the U.S., where bread has become a staple food [21]. Group 4: Health and Taste - The baking industry is now focused on creating products that balance health and taste, with consumers demanding both attributes [22][24]. - Local innovations in Ciabatta recipes, such as incorporating local ingredients, have contributed to its success in the Chinese market [24]. - The evolution of Ciabatta's formulation in China, including increased water content and olive oil, reflects a shift towards meeting local consumer preferences [24].

Core Viewpoint - The Chinese baking market is experiencing a shift from independent bakeries to new retail channels such as supermarkets and convenience stores, indicating a change in consumer demand despite stable market demand [1]. Group 1: Market Dynamics - In 2024, the number of baking stores in China saw a net growth of nearly zero, with 92,000 new stores and 91,000 closures, highlighting a stagnation in traditional bakery growth [1]. - New retail channels are showcasing strong sales, with examples including Sam's Club's Swiss roll sales exceeding 1 billion yuan, Hema's strawberry box cake generating 200 million yuan in seasonal sales, and Pang Donglai's mooncake sales estimated at 200 million yuan [1]. Group 2: International Comparisons - The trends observed in the Chinese baking market are not unique but are part of a broader global phenomenon influenced by the development of industrial food technology and rapid market expansion [4]. - Mature baking markets in Japan, South Korea, Europe, and North America have established stable supermarket baking models that meet consumer needs while continuously creating popular products [5]. Group 3: Asian Market Insights - Japan and South Korea serve as benchmarks in the Asian baking market, characterized by high-frequency purchases and a preference for soft bread, with a supply chain model centered around short shelf-life products [6]. - The emphasis on freshness is a common principle in Japanese and Korean supermarkets, supported by a mature "factory collaboration + regional distribution" system [7]. Group 4: Consumer Preferences - In Japan, 82.8% of consumers prefer to buy bread from supermarkets, while in South Korea, this figure is 76%, indicating a strong consumer preference for supermarket-bought baked goods [11]. - Health considerations have become essential, with products like "no added sugar toast" and "low GI whole grain bread" dominating sales in Japan and South Korea [12]. Group 5: North American Market Characteristics - The U.S. baking market is characterized by family-oriented consumption, with supermarkets catering to bulk purchases and family needs, leading to a unique model of large packaging and high cost-effectiveness [23]. - Supermarkets in the U.S. account for approximately 70% of total bread sales, with a focus on stable quality and low prices, although they lack the innovative marketing strategies seen in Japanese convenience stores [30]. Group 6: European Market Trends - The European baking market is projected to reach $157.36 billion by 2025, with supermarkets contributing approximately 60%-70% of sales, reflecting a high dependency on supermarket channels [31]. - Different countries in Europe have tailored their baking strategies based on local consumer preferences, with Germany focusing on cost control through self-owned factories and local ingredients [33]. Group 7: Strategic Recommendations for China - Chinese supermarkets and chain brands can learn from international practices by adopting strategies such as fine segmentation, local sourcing, and fresh product delivery to enhance consumer trust and satisfaction [42][43]. - Emphasizing family-oriented products and transparent labeling can help build consumer confidence and cater to local market demands [44][46].

Core Viewpoint - Hema's closure of its X membership stores marks a strategic shift rather than a failure, as Hema Fresh and community discount stores continue to operate and expand [4][16] Group 1: Closure of Hema X Membership Stores - Hema has closed all its X membership stores by the end of July 2025, including locations in Beijing, Suzhou, Nanjing, and Shanghai [1][2] - The closure signifies the end of Hema's attempt to establish a warehouse-style membership store model, which was intended to compete with Costco [5][7] - Hema X membership stores had reached a peak of 10 locations and claimed over 3 million paid members, generating nearly 600 million yuan in annual revenue [9] Group 2: Reasons for Closure - Hema X membership stores faced a dual identity crisis, trying to replicate the warehouse model while retaining the characteristics of traditional Hema Fresh stores, leading to a confusing product mix [10][11] - The product offerings did not align with the trend of smaller household sizes in China, resulting in mismatched inventory and poor sales performance [11][12] - Hema's membership model lacked innovation in product differentiation and value, with a low percentage of self-branded products compared to competitors like Sam's Club [12][14] Group 3: Strategic Shift - Hema's decision to close X membership stores allows it to focus on its core businesses, Hema Fresh and community discount stores, aiming for operational efficiency and user segmentation [16][18] - Hema Fresh plans to open nearly 100 new stores in 2025, expanding its reach to over 500 locations [16][18] - The company is also collaborating with Taobao's 88VIP membership to broaden its member base [16][18] Group 4: Insights on Membership Retail Market - The failure of Hema X membership stores highlights the competitive landscape of China's membership retail market, contrasting with the successful expansion of Sam's Club and local players like Fudi [19][21] - Sam's Club has effectively targeted middle-class families with a clear membership pricing strategy and a focus on high-demand products, while Fudi has leveraged its supply chain to offer unique products [21][22] - The experience of Hema underscores the importance of product differentiation, understanding local consumer preferences, and the need for patience in building a sustainable retail model [27][28]

Group 1: Overall Consumption Performance - The total retail sales of consumer goods in the province reached 1,205.1 billion yuan in the first half of the year, with a year-on-year growth of 5.5%, an increase of 1.4 percentage points compared to the same period last year [2] - The province has implemented special actions to boost consumption, focusing on expanding demand, optimizing supply, and addressing shortcomings to continuously stimulate consumption vitality [2] Group 2: Trade-in Policy Impact - The trade-in policy has significantly boosted consumption, with retail sales of household appliances and audio-visual equipment increasing by 21.3%, furniture by 12.8%, computers by 151.3%, and smartphones by 99.3% [3] - A total of 8 billion yuan in trade-in subsidies and 620 million yuan in consumer vouchers were issued in the first half of the year, driving a growth of 11.2% in retail sales of related goods [3] Group 3: Online Consumption Growth - Online retail sales in the province reached 241.27 billion yuan, with a year-on-year growth of 10.2%, and physical goods online retail sales accounted for 16.7% of total retail sales [4] - Over a thousand enterprises participated in the "entering e-commerce platforms" initiative, with more than 400 new enterprises joining major platforms like JD and Alibaba [4] Group 4: Innovation in Physical Retail - The introduction of new stores, such as Sam's Club and Pop Mart, has led to the opening of 637 new stores in the province, with warehouse membership stores seeing retail sales growth of over 30% [5] - Traditional retail formats are innovating, with stores like Yonghui Supermarket adopting new models that combine fresh food and dining, resulting in a 5.9% increase in retail sales [5] Group 5: Emerging Consumption Trends - Night economy and cultural tourism integration are thriving, with the Hefei night market attracting over 50,000 visitors daily and the Huangshan "intangible cultural heritage market" boosting surrounding dining and accommodation consumption by 18% [6] - The shift in physical commerce from "selling products" to "selling experiences" reflects a broader trend in consumer behavior [6]

Core Viewpoint - The rise of "Sam's Club purchasing" is reshaping consumer access to quality products in lower-tier cities, driven by a demand for affordable and desirable goods, despite the informal nature of the purchasing channels [1][3][11] Group 1: Market Trends - Sam's Club is transitioning from a "middle-class exclusive" model to a more inclusive approach, allowing broader access to its products through informal purchasing channels [3][4] - The emergence of "Sam's purchasing" has led to the establishment of "Sam's purchasing collection stores" in various urban areas, creating a new retail experience that mimics the Sam's Club model [3][4] - The trend is characterized by a shift from informal purchasing to more systematic operations, with players developing their own supply chains and exploring franchise models [4][9] Group 2: Consumer Demand - Consumers in lower-tier cities exhibit a strong desire for quality products at good prices, similar to their urban counterparts, but face barriers in accessing these goods [7][11] - The success of "Sam's purchasing" stores is evident, as they attract diverse customer demographics, including students and young parents, who previously lacked access to such products [7][11] Group 3: Regulatory and Brand Challenges - As the market for "Sam's purchasing" expands, issues related to trademark use, food safety, and compliance are becoming increasingly important [9] - Leading players are proactively addressing these challenges by establishing their own brands, ensuring compliance, and enhancing supply chain transparency [9] Group 4: Future Outlook - The evolution of "Sam's purchasing" is expected to lead to a new retail model that integrates quality and convenience for consumers in lower-tier markets [9][11] - The potential for these players to transition from mere resellers to brand builders and integrators is significant, positioning them as pioneers in the emerging market landscape [9][11]

Core Viewpoint - The closure of Hema X membership stores signifies the end of a once-promising business model that aimed to compete with Sam's Club and Costco in China's retail market [3][22]. Group 1: Hema X Membership Store Overview - Hema X membership stores were launched in October 2020, with the first store opening in Shanghai, aiming to create a new growth avenue for Hema [3][4]. - The membership structure included Gold and Diamond memberships, priced at 258 yuan and 658 yuan per year, targeting middle-class families and high-end consumers [3][4]. - The stores featured over 15,000 square meters of space, offering a wide variety of products and a unique shopping experience [4]. Group 2: Reasons for Closure - Strategic shifts under new CEO Yan Xiaolei led to the marginalization of Hema X, focusing instead on Hema Fresh and Hema NB as core business models [7][15]. - The lack of product differentiation and a weak supply chain hindered Hema X's ability to compete effectively with established players like Sam's and Costco [10][12]. - Hema X's market positioning was unclear, failing to create a compelling reason for consumers to choose its offerings over competitors [12][26]. Group 3: Financial Performance and Strategic Shift - Hema Group achieved its first annual profit from April 2024 to March 2025, with a GMV of 75 billion yuan, marking a significant turnaround [13][14]. - The decision to close Hema X allowed the company to focus on more profitable ventures, such as expanding Hema Fresh and Hema NB, which cater to consumer preferences for convenience and affordability [15][21]. - Hema Fresh and Hema NB have successfully tapped into the demand for high-frequency, low-cost shopping experiences, contrasting with the membership model [21][26].

Core Insights - The closure of Hema X membership stores indicates challenges faced by local membership store models in China, contrasting with the success of international players like Sam's Club [1][2][4] - Membership stores target middle-class families and high-end consumers, relying on high-frequency and high-ticket purchases to create customer loyalty [2][3] Group 1: Market Performance - Walmart's international business reported Q1 2025 revenue of $29.8 billion, with China contributing $6.7 billion, reflecting a 22.5% year-on-year growth, significantly above the global average [2] - Sam's Club in China has surpassed 5 million members by 2025, generating over 1.3 billion yuan in annual membership revenue [2] Group 2: Supply Chain Management - Successful membership stores like Sam's Club have a robust supply chain management system that encompasses product selection, quality control, logistics, warehousing, and pricing [3] - Sam's Club's product selection process involves optimizing supplier processes and even participating in product design, which is difficult to replicate [4] Group 3: Future Outlook - The exit of Hema X membership stores is seen as a temporary setback for local membership models, with expectations for more domestic companies to enter the market [4] - The future success of local membership stores will depend on refining supply chains and developing proprietary brands, rather than mere imitation of successful models [4]

Group 1 - The core viewpoint of the article highlights the intense competition in the baking sector driven by new retail giants, leading to significantly lower prices for baked goods [2][7][9] - New retail supermarkets are focusing on providing high-quality baked products at low prices, with examples like 6.9 yuan for toast and 9.9 yuan for cakes, which has never been seen before in the industry [2][7][10] - The rapid iteration of products in the baking sector includes high-quality ingredients such as New Zealand butter and Belgian chocolate, which are now offered at competitive prices [10][14][41] Group 2 - The article discusses how supermarkets are leveraging data-driven approaches to create popular products, contrasting with traditional baking methods that rely on chefs and location [29][41] - Supermarkets are increasingly building their own production facilities or controlling capacity, enhancing their supply chain capabilities [38][41] - The article emphasizes that the efficiency and optimization of cost structures in supermarket baking are more critical than merely cutting costs [47][49] Group 3 - The competitive landscape has shifted, with traditional chain bakeries losing pricing power and facing pressure from both discount supermarkets and boutique bakeries [49][51] - Consumers are now more likely to perceive the price difference as an "intelligence tax," leading to a re-evaluation of value in baked goods [51][52] - The article suggests that traditional bakeries should focus on creating unique experiences and emotional connections with customers to justify higher prices [52][56]