Core Viewpoint - The domestic consumer market is transitioning from scale growth to value upgrading, with quality and high-end products becoming the core demands of family consumption. The technological iteration of televisions is synchronizing with this upgrade in consumer demand, particularly with the rise of RGB-Mini LED technology, which is reshaping high-end television standards and market dynamics [1]. Market Performance - In the offline market for high-end televisions priced above 20,000 yuan, RGB-Mini LED televisions accounted for 43.68% of sales revenue and 48.73% of sales volume during the W40 to W47 period, indicating that nearly one in two high-end large-screen televisions sold is an RGB-Mini LED product [3]. - Hisense has demonstrated a dominant market position in the RGB-Mini LED segment, with a sales volume share of 95.67% and a sales revenue share of 93.35% during the same period. In the ultra-large size market (above 25,000 yuan and 98 inches), Hisense's sales volume share exceeds 90% both online and offline [3]. Technological Advantages - The success of Hisense's RGB-Mini LED televisions is attributed to the cross-generational advantages of the technology and systematic innovation. Unlike traditional LCDs that rely on white light sources, RGB-Mini LED uses RGB chips for direct color output, significantly enhancing picture quality and being recognized as a leading direction for LCD display technology in the next decade [5]. - Hisense's RGB-Mini LED televisions feature the "King Bomb Dual Chip," which includes the H7 AI picture quality chip with the highest industry partition control of 3×10240 and 108 bits color precision, surpassing QD-OLED in color performance. The new generation multi-crystal RGB-Mini LED chip addresses lifespan and color deviation issues, improving picture uniformity by 30% and reducing energy consumption by over 40% compared to QD-OLED [7]. Product Launch and Market Expansion - Hisense launched the world's first RGB-Mini LED television, UX, in March, initiating a revolution in native color technology. The flagship models E8S Pro and U7S Pro, released in September, further accelerated the adoption of RGB-Mini LED technology, with E8S Pro topping e-commerce platforms for five consecutive days and U7S Pro quickly entering the top 20 bestsellers in offline channels within four weeks [9]. - The transformation has extended globally, with Hisense's RGB-Mini LED televisions entering over 20 countries and regions by Q3 2025, with a quarter-on-quarter shipment growth exceeding 300%. The year 2026 is anticipated to be significant for sports and gaming, allowing Hisense to leverage its technological advantages to promote RGB-Mini LED globally, reinforcing its leading position in high-end displays and showcasing the strength of Chinese brands in the global high-end display market [10].

Core Viewpoint - Hisense Visual (600060) has launched two flagship products featuring RGB-Mini LED display technology during its 2025 Autumn New Product Launch, indicating a strategic move to enhance its product lineup in the premium television market [1] Product Launch Details - The newly launched flagship U7S Pro is available in three sizes: 75 inches priced at 15,999 yuan, 85 inches at 19,999 yuan, and 100 inches at 28,999 yuan [1] - Additional products introduced include the high-end Mini LED television E7Q, wall-mounted television A7Q, and the 3A original picture display monitor G7 Ultra, showcasing a diverse range of offerings [1]