Core Viewpoint - Hisense Visual (600060) has launched two flagship products featuring RGB-Mini LED display technology during its 2025 Autumn New Product Launch, indicating a strategic move to enhance its product lineup in the premium television market [1] Product Launch Details - The newly launched flagship U7S Pro is available in three sizes: 75 inches priced at 15,999 yuan, 85 inches at 19,999 yuan, and 100 inches at 28,999 yuan [1] - Additional products introduced include the high-end Mini LED television E7Q, wall-mounted television A7Q, and the 3A original picture display monitor G7 Ultra, showcasing a diverse range of offerings [1]

Core Viewpoint - Hisense, in collaboration with JD Electronics, launched the "2025 Hisense TV Autumn New Product Launch" event, showcasing its RGB-Mini LED flagship U7S Pro and other innovative products, emphasizing the brand's leadership in high-end television technology [1][3]. Product Launch and Features - The U7S Pro features the latest RGB-Mini LED technology, achieving 100% BT.2020 high color gamut, ultra-high color purity, high brightness, wide viewing angles, and low energy consumption, positioning it as a top choice for consumers [3][4]. - The U7S Pro is equipped with the AI picture quality chip H7, which offers the highest color control precision in the industry, enhancing image quality significantly [4]. - The U7S Pro supports various high-end viewing experiences, including 4K MAX streaming and Dolby Vision 2, providing users with a cinema-like experience at home [6]. Pricing and Promotions - The U7S Pro is available for pre-sale, with prices starting at 15,999 yuan for the 75-inch model, 19,999 yuan for the 85-inch model, and 28,999 yuan for the 100-inch model, along with promotional offers such as energy efficiency subsidies and VIP membership [9]. - The A7Q wall-mounted TV, promoting "life aesthetics," is priced at 11,999 yuan for the 75-inch model and 14,999 yuan for the 85-inch model, also featuring energy efficiency discounts [9]. Market Positioning and Strategy - Hisense aims to democratize RGB-Mini LED technology, making it accessible to a broader audience while continuing to innovate in high-end audio-visual experiences [9]. - The company emphasizes the integration of technology and aesthetics in its products, as seen in the A7Q model, which blends seamlessly into home decor [8].

Core Insights - Hisense has launched its dual flagship products, the U7S Pro and E8S Pro, featuring RGB-Mini LED technology, marking a significant advancement in the global display industry [1][3] - The company aims to redefine global display standards with its RGB-Mini LED technology, which has been recognized as a game-changer in the industry [3][5] Product Launch and Features - The U7S Pro boasts 100% BT.2020 high color gamut, ultra-high color purity, high brightness, wide viewing angles, and low energy consumption, making it a top contender for the best RGB-Mini LED TV of 2025 [5][6] - The E8S Pro is designed for gamers, featuring a native 4K 170Hz refresh rate and advanced backlight technology, enhancing dynamic scene performance [8][11] Technical Innovations - The U7S Pro utilizes the world's first AI picture quality chip H7, achieving the highest color control precision in the industry with 108 bits and 3x10240 control zones [6][9] - The U7S Pro also features a custom black crystal screen with a low reflection rate of 1.28%, providing an immersive viewing experience [6][9] Pricing and Availability - The U7S Pro is available for pre-sale with prices starting at 15,999 yuan for the 75-inch model, 19,999 yuan for the 85-inch model, and 28,999 yuan for the 100-inch model [11][12] - The E8S Pro will begin pre-sale on October 14, with various promotional offers available for early buyers [11][12] Additional Product Offerings - Hisense also introduced the E7Q Mini LED TV, which features enhanced performance metrics, including peak brightness of 7000 nits and 4224 local dimming zones [12][14] - The A7Q wall-mounted TV and G7 Ultra monitor were also launched, showcasing Hisense's commitment to integrating advanced display technology across different product categories [14]

Core Viewpoint - Hisense has officially launched its dual flagship products, the U7S Pro and E8S Pro, featuring RGB-Mini LED display technology, marking a significant advancement in the global display industry towards the RGB-Mini LED era [1][3][13] Product Launch and Technology - The U7S Pro and E8S Pro are positioned as the company's flagship models, showcasing the RGB-Mini LED technology that offers superior color accuracy and energy efficiency [1][3] - Hisense has established a multi-color display grading standard, defining the core specifications of RGB-Mini LED technology, which includes independent RGB light-emitting chips and independent quality control chips [1][3] Technical Specifications - The U7S Pro features the world's first AI picture quality chip H7, achieving the industry's highest color control precision with 3x10240 zones and 108 bits color depth, enhancing image realism [4] - The U7S Pro also boasts a 42% reduction in harmful blue light and over 40% lower energy consumption compared to QD-Mini LED TVs, setting a new benchmark for energy-efficient displays [4] - The E8S Pro is designed for gamers, supporting a native refresh rate of 4K 170Hz and the industry's lowest delay backlight technology, enhancing dynamic scene performance [6] Pricing and Availability - The U7S Pro is available for pre-sale with prices starting at 15,999 yuan for the 75-inch model, 19,999 yuan for the 85-inch model, and 28,999 yuan for the 100-inch model, with additional energy efficiency subsidies [7] - The E8S Pro will begin pre-sale on October 14, with promotional offers including discounts and additional products for early purchasers [7] Additional Product Releases - Hisense also introduced the E7Q model, which features enhanced performance metrics, including peak brightness of 7000 nits and 4224 backlight zones, redefining the high-end Mini LED market [9] - The A7Q wall-mounted TV and G7 Ultra display monitor were also launched, emphasizing aesthetic integration into home decor and high-quality display features [11] Industry Impact - Hisense's advancements in RGB-Mini LED technology are expected to accelerate the adoption of high-quality display solutions across various market segments, reinforcing its position as a leader in the display technology industry [13]

Core Viewpoint - Hisense has launched its RGB-Mini LED dual flagship products, U7S Pro and E8S Pro, marking a significant step in making advanced display technology accessible to mainstream consumers, thereby leading the global display industry into a new era of color backlighting [1][2][5]. Group 1: Product Launch and Technology - Hisense introduced the U7S Pro and E8S Pro, along with other high-end Mini LED products, showcasing its commitment to advancing RGB-Mini LED technology [1][2]. - The RGB-Mini LED technology is positioned as the next core technology following OLED, with a projected global market growth of over 80% in 2024 [2]. - The U7S Pro features 100% BT.2020 high color gamut, ultra-high brightness, and low energy consumption, establishing it as a leading product in the RGB-Mini LED category [2][3]. Group 2: Technical Innovations - The dual flagship models utilize the H7 AI picture quality chip, achieving the highest color control precision in the industry with 3×10240 control zones and 108 bits color accuracy, while reducing energy consumption by over 40% compared to QD-Mini LED [3]. - The U7S Pro has received both Pantone and IMAX certifications, making it the first mainstream model to support Dolby Vision2 [3]. - The E8S Pro is designed for gamers, featuring 9360 control zones and a native refresh rate of 170Hz, enhancing dynamic performance [3]. Group 3: Market Strategy and Pricing - Hisense's pricing strategy for the U7S Pro starts at 15,999 yuan for the 75-inch model, with various discounts and subsidies available to lower the entry barrier for high-end technology [5]. - The E7Q model is priced starting at 7,999 yuan, further emphasizing Hisense's commitment to making advanced display technology more accessible [5]. - Analysts view this launch as a pivotal moment for Chinese display technology, transitioning from a follower to a leader in the global market [5][6]. Group 4: Broader Impact on the Industry - Hisense aims to establish RGB-Mini LED technology standards and enhance its product matrix, which is expected to redefine the high-end television market [5][6]. - The company's role as the "global official designated television" for the 2026 World Cup is anticipated to bolster its competitive edge in the global market [6].

Core Viewpoint - The article emphasizes the significance of the Hisense U8Q 100-inch television as a centerpiece for luxury homes, highlighting its advanced features that enhance visual and auditory experiences while seamlessly integrating into high-end interior designs [1][11]. Group 1: Product Features - The Hisense U8Q is equipped with the XinXin® AI picture quality chip H7, which allows for simultaneous control of light and color, providing a more realistic viewing experience [3]. - It boasts 6144 precise local dimming zones and a peak brightness of up to 6000 nits, enabling it to handle extreme lighting conditions effectively [5]. - The Ultra Black Screen technology reduces environmental light reflection to an impressive 1.28%, significantly enhancing picture clarity even in bright conditions [7]. Group 2: Design and Aesthetics - The 100-inch size of the Hisense U8Q establishes a visual foundation suitable for spacious living rooms, offering an immersive experience that smaller televisions cannot provide [9]. - Its ultra-thin design at 40mm allows it to blend seamlessly with custom wall backgrounds, eliminating the bulky appearance of traditional electronics [9]. - The collaboration with the renowned audio brand Devialet brings a cinema-level 4.2.2 surround sound experience into the home, enhancing the overall audiovisual quality [9]. Group 3: Market Positioning - The Hisense U8Q is positioned as a high-end choice for families seeking quality living and stylish home decor, making it a critical element in the overall design of a luxury home [11].

Group 1 - The 2025 China International Consumer Electronics Expo officially opened in Qingdao, showcasing Hisense's various 100-inch products, including RGB-Mini LED, laser display, and Micro LED technologies, highlighting China's innovation in display technology [1] - Hisense's 116-inch RGB-Mini LED TV UX, the world's first mass-produced RGB-Mini LED TV, significantly improves color purity, color gamut, brightness, and energy efficiency compared to traditional LCD TVs, providing an immersive viewing experience [2] - The U7S Pro model, featuring core RGB-Mini LED technologies, achieves nearly 100% color purity and ultra-wide viewing angles, marking a step towards making RGB-Mini LED TVs more accessible for households [4] Group 2 - Hisense's Mini LED TV, particularly the 100-inch E8Q Pro, utilizes a self-developed AI image quality chip H7, enhancing picture quality through precise pixel mapping and achieving a low reflection rate of 1.28% for clear visuals from any angle [5][7] - The U+Mini LED halo control system allows for pixel-level light control, enhancing color purity and clarity in dark and bright scenes, showcasing Hisense's advancements in display technology [7] - Hisense's Micro LED TV UX series redefines display possibilities with customizable sizes ranging from 136 inches to 271 inches, featuring self-emissive micro LED chips for high brightness and longevity, suitable for various applications [8]

Core Viewpoint - Hisense has launched the U7S Pro RGB-Mini LED TV at IFA 2025, marking a significant advancement in display technology with a focus on high color accuracy, brightness, and energy efficiency [1][3]. Product Launch and Specifications - The U7S Pro will be available in 75, 85, and 100-inch sizes, set to begin mass production by the end of September [1]. - The TV features a "dual-chip" combination that enhances its RGB-Mini LED capabilities, promising ultra-high color, brightness, wide viewing angles, and low energy consumption [1][6]. Technological Advancements - Hisense's RGB-Mini LED technology has achieved a 100% BT.2020 color gamut coverage, 100% color purity, and low blue light protection [5]. - The TV incorporates the world's first anti-reflective black screen Pro and advanced audio technologies, including Dolby Vision 2, to enhance visual and auditory experiences [5]. Industry Impact - Hisense is recognized as the only brand globally to mass-produce RGB-Mini LED TVs, establishing a new standard in the industry [6][10]. - The RGB-Mini LED technology is seen as a revolutionary step in display technology, with significant improvements in color space and purity compared to QD-OLED and traditional Mini LED [4][9]. Competitive Edge - The new AI picture quality chip H7 allows for the highest industry partition control and color precision, addressing long-standing challenges in the display sector [8][9]. - Hisense's RGB-Mini LED technology is positioned as the most reliable and efficient solution in the market, providing a "Chinese solution" for global display industry upgrades [9].

Financial Performance - In the first half of 2025, the company achieved operating revenue of 27.231 billion yuan, a year-on-year increase of 6.95% [1] - The net profit attributable to shareholders reached 1.056 billion yuan, up 26.63% compared to the same period in 2024, significantly outpacing revenue growth [1] - Operating cash flow increased by 48.59% to 1.802 billion yuan, and the weighted average return on net assets rose by 0.84 percentage points [1] Technological Advancements - The company made significant technological breakthroughs, particularly in overcoming the "two-chip" challenge in RGB-Mini LED industrialization using the ULED technology platform [2] - The RGB-Mini LED technology allows for a major leap from traditional monochrome backlighting to RGB three-color backlighting, enhancing display quality [2][4] - The self-developed RGB color control AI image quality chip H7 has been applied in various mid-to-high-end television models, creating a differentiated market advantage [8] Market Trends and Product Strategy - The global shipment of televisions 98 inches and above increased by 109.30% in the first half of 2025, with domestic sales rising by 123.50% [9] - The company optimized its product structure, leading to an 85.29% increase in global shipments of products 98 inches and above and a 108.24% increase in Mini LED products [10] - In the domestic market, the company maintained a leading position with a retail volume and value market share of 41.65% and 48.66% respectively for televisions 100 inches and above [12] Global Presence and Brand Recognition - The company ranks first in market share for 75 inches and above products globally, with nearly 20% market share for products 75 inches and above [12] - The brand's global influence has been enhanced through partnerships with major events and games, leading to a significant increase in sales [17] - The company has established nine production bases and 13 R&D centers worldwide, improving research efficiency and product competitiveness [19] New Business Ventures - In the first half of 2025, the new display business generated revenue of 3.434 billion yuan, a year-on-year increase of 7.43% [15] - The company is expanding into new fields such as laser display and AI, with a focus on multi-dimensional growth engines [13][14]

Core Insights - The article emphasizes that the ability to enjoy a 100-inch TV is determined more by viewing distance than by the size of the living space, with a recommended distance of over 3 meters for optimal experience [1][11] - It challenges the misconception that larger screens create discomfort, highlighting that a 100-inch TV can provide an immersive experience without the need for frequent head movement [3][4] Viewing Experience - The ideal viewing distance for a 100-inch TV is between 3 to 4 meters, where the screen occupies nearly 40° of the viewer's horizontal field of vision, enhancing immersion [3][4] - At a distance of 3 meters, viewers can comfortably see the entire screen with minimal eye movement, allowing for an engaging experience similar to sitting in the front rows of a cinema [3][4] Technology and Picture Quality - Concerns about picture quality at close distances are addressed, stating that with 4K resolution, individual pixels are indistinguishable from 3 meters away, providing sharp and clear images [6][10] - The article highlights the importance of advanced technology in TVs, such as Hisense's AI picture quality chip H7, which enhances image clarity and color accuracy [6][7][10] Display Features - Hisense's E8Q Pro model features a black曜屏 Ultra with a low reflection rate, ensuring deep blacks and vibrant colors even in well-lit environments [7][9] - The use of MiniLED technology allows for high brightness and contrast, effectively managing light and shadow to enhance the viewing experience [9][10] Conclusion - The article concludes that as long as the viewing distance exceeds 3 meters, there are no limitations on room size for enjoying a 100-inch TV, encouraging consumers to embrace this new viewing era [11]