Core Viewpoint - The article discusses the tax evasion allegations against the popular Douyin (TikTok) influencer "Xiaoying Couple," highlighting the legal consequences they face due to reported tax violations and the reactions from the involved parties [2][21][25]. Group 1: Tax Evasion Allegations - The influencer "Xiaoying Couple," with nearly 10 million followers, has been accused of tax evasion, confirmed by the local tax authority [2][21]. - A group of 23 individuals, including a key informant named Fan, reported the couple's tax issues to the tax bureau in September 2020, leading to an official investigation [2][13]. - The tax authority found that the couple's associated companies owed a total of approximately 17.82 million yuan in taxes and were fined about 5.97 million yuan [21][23]. Group 2: Consumer Experiences - The informant, Fan, shared her negative experiences with the couple's products, including allergic reactions to skincare items and concerns over the legitimacy of product claims [10][13]. - Consumers reported difficulties in obtaining invoices for their purchases, raising suspicions about the couple's tax compliance [13][21]. Group 3: Industry Implications - The article emphasizes the need for compliance with tax laws among online influencers, as the tax authority has been actively investigating tax violations in the live-streaming industry [25][26]. - Experts highlight that some influencers have a misguided perception of income reporting, leading to tax evasion practices that undermine fair competition in the market [26][27]. - The government has introduced regulations to ensure that online platforms and their operators adhere to tax obligations, promoting a fair and transparent business environment [27][28].